You know, half of all jobs can be
automated with today's technology.
According to McKenzie, by 2030, 40% of
the skills that you pay for now will be
obsolete. Jobs don't disappear, they get
too cheap to live on. Skills 15 through
two are powerful, but they all fail
without the one trait that we're
reviewing at the very end. All right,
let's do this. Number 15, micro PE. Now,
most people don't know what private
equity actually does. The simple
version, smart people borrow money. They
use that money to buy boring, profitable
businesses that the owner is too tired
to keep running. They optimize it for a
few years, then either keep running it
for profit or sell it for three to five
times what they paid for. That was the
game of the 1980s for billionaires,
2020s for the upper middle class, and in
2030, the game is for anyone smart
enough to learn how it works. They call
it the silver tsunami. We know, we know,
lame name, but their money is real. By
2035, roughly 6 million Americans, small
and midsized businesses will change
hands. More than 1 million are viable
for sale. Total enterprise value, $5
trillion.
$5 trillion in businesses, profitable,
generating cash, owned by people who
never expected to live this long and
never planned what to do with their
company when they retired. They didn't
even know that selling it was an option.
60% have no formal succession plan. 41%
of those owners say they would rather
shut the business down than keep running
it if they can't find a buyer. Let that
sink in. There are profitable companies
right now whose owners would rather
close up shop and lose everything than
work another year. If you want to be
rich, find one of those businesses and
take it over. The less sexy the
business, the more money it prints. The
seller is willing to get paid in
installments as long as you keep running
it because their alternative is shutting
it down. But Alux, I don't have enough
money to buy a pool cleaning business or
whatever. We call it micro PE because
you and your friends come together to
put down a deposit. Here's the math,
okay? Buy a single location car wash
doing 250,000 a year in profit for
$750,000.
Put down $150,000. The seller carries
the rest at 6% for 10 years. You don't
change a thing. You just keep running it
like the previous owner was. Year 1
after the loan, you take home around
$170,000.
And if the previous guy was able to do
$250K in profit, there's opportunities
for you to optimize. Most people
watching this won't do it because they
don't want to install garage doors,
HVAC, pools, plumbing, or owning a vet
practice. Not because the math doesn't
work. The math is freaking great. But
because it involves actual work. The
biggest lie you've been told is that
there is such a thing as the three W's.
Wealth without work. The skill is
overcoming that disbelief and actually
doing the unsexy work. But owning a
business means nothing if the next
generation of customers can't find it.
So number 14, AI search optimization.
People don't search for things on Google
anymore. No, they're either on Tik Tok
or they ask AI. Getting the AI to
recommend you or your business is the
new edge. In 2026, Chat GPT is
processing roughly 1.6 billion search
queries every day. That's about 12% of
Google's volume. Perplexity, Cloud,
Gemini, and Copilot are all stealing a
share. 51% of B2B software buyers now
start their research with an AI chatbot
before they ever touch Google. Even
Google search is being taken over by
Gemini. Gartner predicted in 2024 that
traditional search engine volume would
drop 25% by 2026. The actual drop was
38%.
AI search is different because it
doesn't give you 10 links. It picks one
for you. The winner gets all the
traffic. You can check this out right
now. Go to incognito so it doesn't have
your bias. Open up chat GPT and ask it
what is the best. Insert your industry
or service and see what the AI is
telling everyone else. You can even ask
it specifically about you and it'll
provide a blunt review. The people
figuring this out right now in 2026 are
quietly building the equivalent of 2003
SEO empires, basically owning a
category. Most marketing agencies don't
know how to do this. They don't know
that chat GPT is using Bing
infrastructure. So submit your site map
there. They don't know how relevant
Reddit and Quora are right now. That's
your edge. And getting found is good,
but owning the channel is better. Number
13, owning a distribution channel.
There's an old line in business. The
best product loses to the best
distribution every single time.
Coca-Cola won because it was in 195
countries while Pepsi was trying to
figure out shipping routes. Amazon won
because it built 1,400 warehouses to
make shipping fast across the country.
Liquid death is canned water. They built
a $340 million per year business valued
at $1.4 billion in six years by getting
into 133,000 stores. Sheen, Timu, and
Trendial came out of nowhere dominating
distribution. Whoever understands
distribution wins. Now it's more
valuable than ever, and almost nobody
owns theirs. Most business owners and
creators rely on their audiences on
Meta, Tik Tok, or YouTube. One algorithm
change, like when YouTube prioritized
shorts over this kind of content, can
wipe away 50, 60, 80% of your business.
The creator economy is on track to
exceed $1 trillion by 2032. The data
underneath it is brutal. Three out of
four creators don't make any money. Only
4% earn more than $100,000.
Why? Because owning the distribution is
everything. If they can't talk to them,
they can't buy from you. Are you able to
get into Walmart or Target? Who do you
have access to? Are you able to get your
products shipped and sold
internationally? Ask yourself, what are
you left with if the platform goes away?
The smart play is owning the channel
that connects you to your audience
directly. An email list, phone numbers,
a Discord server, or your own community.
Big Pharma is skipping pharmacies and
going straight to the consumer. If big
pharma is doing it, you're already
behind. The amateur thinks distribution
is promotion. When in reality, it's as
valuable, if not more valuable, than the
product itself. By 2030, only the people
with audiences they own will be wealthy.
Once you have attention, taste decides
whether people trust you enough to stay.
Number 12, taste and making ugly things
beautiful. Now, there are three pillars
to this one. The first is editorial. AI
can now produce infinite content,
infinite designs, infinite copy,
infinite music, infinite production
mock-ups. The bottleneck has officially
moved from execution to selection.
Curation is a superpower. Knowing if
what the AI made is good or not.
Editorial skills are increasing in value
dramatically. Now pillar two is
aesthetics or understanding applied
beauty because very few people can make
beautiful things. Beauty compresses
trust, complexity and decision time.
There's value in it and beauty is not
decoration. Harvard tracked designdriven
companies for 10 years against the S&P
500. Apple, Nike, Disney, Target,
Starbucks, Herman Miller, they beat the
index by 228%.
Elite Design adds 60% to LTV because it
allows you to charge more. In 2026,
companies are listing $400,000 per year
jobs for creative directors. Buying an
old house and making it look like it's
from Architectural Digest equals profit.
Now, pillar three is making AI feel
human. Because look, okay, we all hate
AI. We don't want it near us. The moment
you hear something is artificial, the
perceived value drops. This applies to
lab grown diamonds and AI content. But
if it's done really well, you can't
really tell the difference, can you? By
2030, over 50% of all online content
will be AI. The edge is getting good and
polished. People won't be able to tell.
All three pillars are something you can
develop with time. The more immersed you
are in art culture, the more you can
pinpoint a vibe, the better you'll be at
leveraging these tools for your
financial benefit. If this list is
already changing the way you think about
your future, just know the Alux app does
this every single day, but it takes it a
step further with exact frameworks to
implement. This past week, we've broken
down Taste and how to infuse it into
your business to get richer. You can try
the app for $0 by going to alux.com/app
and starting your free trial. That's
alux.com/app.
Number 11, real data collection and
building proprietary data assets. People
have been saying data is the new oil for
15 years now. When everything is trained
on the same internet, the edge comes
from where you source your proprietary
data that nobody else has. That's the
real edge. The data you have that nobody
else does. You have 10 years of receipts
in your bank account. Years of
conversations with clients, a contact
list of 1500 people you forgot you knew,
patterns that nobody but you can see.
None of that is on the open internet.
That's the asset. By 2030, every smart
company will operate like a brain.
Employees are the senses. They notice
things, feed them in. The brain decides
what to do. The employees who win are
the ones who already collect data for
themselves. The global data labeling and
collection market was worth $3.77
billion in 2024, projected to exceed 10
billion by 2030. Meta paid $14 billion
for a 49% stake in scale AI in 2025,
specifically because scale controls the
humanlabeled training data the next
generation of AI models will need. Look
at what happened with the straight of
Hormuz this year. When things heated up,
the hedge funds that won didn't wait for
CNN. No, they literally sent a guy, a
human to Oman and Bahrain who was
reporting live how many boats were
crossing and they were trading based on
that info. They traded the oil move 48
hours before anyone else. Did you know
there are private sensors in the ocean
sending data to insurance companies so
they can predict weather events? By the
way, the next 12 to 18 months are going
to be brutal, extreme heat and strong
weather events because the ocean is at
an all-time high temperature. If you run
any kind of business, you already have
data your competitors would pay for. The
exact words that customers use when they
cancel, best performing videos, the
objection that kills every sales call,
the feature they wish existed. Most
owners forget these conversations the
minute they end. The ones who write them
down run circles around everyone else.
And proprietary data becomes dangerous
when you know how to make machines act
on it. Number 10, AI orchestration.
How many of you use agents? Let us know
in the comments if you do. Now, most
people don't understand how these
systems connect to one another or how to
get them to do work on your behalf
instead of just spewing out an outdated
answer. One agent finds leads, another
writes the outreach, a third handles the
follow-ups, a fourth qualifies the
meetings, a fifth drafts the proposals,
and a sixth measures the results and
feeds them back to the first. A whole
team in code running 24 hours a day, a
few hundred bucks a month in API fees.
Gartner forecasts that by the end of
2026, 40% of enterprise applications
will have AI agents embedded inside of
them. 57% of organizations are already
running multi-step agent workflows and
80% of those say they can measure the
economic impact. Translation: companies
are already rebuilding around this and
making fortunes. The people who
understand how to design the handoffs
are getting paid a fortune. Using these
tools or not is the gap between a
$60,000 employee and a $300,000 plus
employee. This is much more valuable to
you than social media or crypto was as a
revolution. You have hundreds of
thousands of dollars worth of valuable
tools that you're too lazy to learn. The
same way you didn't want to post on
social media, but now you do. There's a
first mover advantage to everything.
Spend a hundred bucks a month for
subscriptions to Clo, Chat, GPT, Cling
or Higsfield, 11 Labs, Lovable if you're
a newbie, maybe Replet if you're more
serious. Just spend the money and start
making stuff. Here's the part that
should excite you. This is not a
programming skill. You don't need any
programmer skill to start using it and
see profit. This is a thinking skill.
Think about what needs to happen and
describe it. The tools will do the rest.
If you've managed a team before, you've
already got it. So, deploy it here in
this new environment. But automation
only matters if the human on the other
side actually enjoys the experience. So,
number nine, designing experiences, not
just products. Think about the last
thing you bought that felt premium. It
probably wasn't the product itself that
did it. It was the packaging, the way
the email landed in your inbox, the
unboxing video you accidentally watched,
something that rubbed you the right way,
the little things that made you feel
seen, made you feel important. That
whole sequence is the experience. And in
2026, that's where the real money is.
That's why restaurants are having such a
big moment right now. Hermes sells
leather bags. So does TJ Maxx. The
difference is that buying a Birkin
involves a salesperson who remembers
your name, a weight list that takes
years, and a relationship you pay them
to maintain. That bag is the souvenir.
The experience is the product. Airbnb
didn't beat hotels because their
apartments were nicer. No, they beat
hotels because they made you feel like a
local in a new city instead of a tourist
trapped on a chain hotel's seventh
floor. Same beds, different feeling. The
hotels figured this out and they're
actually clawing their way back with
superior experiences that Airbnbs can't
compete with or just got too complacent
with. Friend of the channel, David
Gutman, dominates Miami with his clubs
and restaurants because he obsesses over
the experience in the most competitive
market. Listen to his book, Take It
Personal, for free by going to
alux.com/freebook.
Humans don't remember features, they
remember moments. They want to
experience awe. That first sip of water
on a scorching hot day, the towel folded
just so. None of that costs money, but
all of it gets remembered. Walk through
your own business as if you were a
customer for the first time. Map out
every touch point. The first message
they get, the moment they pay, the
moment they wait, the moment they
receive, the moment they tell a friend.
Where does it feel cheap or rushed?
Where does it feel slow? It can feel
business as usual and not be seen as a
commodity. Creating that feeling is a
skill. To improve the experience, you
first need to know which moment is
actually broken. And if you've made it
this far into the video, you're already
in the top 20% of the people here, okay?
Every skill on this list will make you
irreplaceable. And the closer you get to
number one, the richer you get. Number
eight, databacked confidence and
storytelling with data. So, the biggest
problem right now is too much info. It's
just it's too much. Businesses are the
same. so many dashboards that nobody
digs through to figure out where the
gold is and what to do with it. You know
the numbers exist somewhere, but you
don't know them. The skill that's about
to be worth a fortune is being the
person who can look at a pile of data
and tell the truth about what it's
actually saying. It's the person who can
go in there, go through everything, and
tell you exactly what to move to have a
measurable impact. That person doesn't
charge a flat fee. They take a
percentage of the additional earnings
they were able to generate. Nobody wants
to pull the trigger. So, being the one
who can actually do what you say you'll
do and then do it, it's a freaking
unicorn in the business world, okay?
They walk in, they look at six months of
numbers, they tell the owner, "Your real
problem isn't acquisition. It's that
you're losing 40% of customers in the
first 30 days. Here's exactly how I'll
fix that and then double your revenue."
That's why business owners pay $35,000
for a two-day workshop in Las Vegas with
a business coach where someone goes over
the business trying to spot these
everything changes moments. If you don't
have execution ability or judgment,
there's still value in summarizing what
the data processed by AI means. With it,
a smart owner and operator will ask
themselves what decision changes because
of this. There's money there as well.
Once you know what works, the money goes
to whoever copies and adapts it the
fastest. Number seven, speed of
replication and adoption. Now, most
operators are too proud to copy, but
that pride is costing them money every
single week. The skill that's about to
be worth a fortune is the opposite. The
discipline of constantly monitoring
what's working somewhere else, isolating
the part that you can use, and deploying
it in your own world before anyone else
in your industry catches on. But let's
get specific here. Somebody in a
completely unrelated industry just
figured out a salesunnel converting at
8% when your industry average is two.
You see the ad in your feed three times.
You click through. You map out their
pages, their offer, their email
sequence. You don't copy the brand. You
copy the mechanism. Seven days later,
you're running a version of it yourself.
Or you start noticing patterns across
industries that haven't crossed yet.
Class booking software was built for
fitness studios. Boulevard took it to
hair salons and it became a $200 million
company. Subscription pricing was built
for software, but Take Five Oil Change
applied it to car maintenance and car
washes. Dollar Shave Club applied to
razors. Athletic Brewing applied it to
non-alcoholic beer. Grun just sold for
$1.2 billion to Unoliever last month by
turning AG1 powder into gummies. None of
these were inventions. they were
imports. It also works the other way
around. Take an old industry playbook
and upgrade one specific step with
modern tools. Cold outreach has existed
for 50 years. The person who started
using AI to personalize every email at
scale in 2024 booked five times more
meetings than the person who still copy
pastes templates. Real estate showings
have existed for 80 years. The agent who
started doing done walkthroughs and AI
staged photos in 2023 closed twice as
many listings. The first person in each
category to upgrade the customer
experience with modern tools is going to
take that market. The question that
prints money is short. Why hasn't anyone
done this in my industry yet? It's one
of those core traits that allow people
who have no money to get rich. and
subscribe to this channel if you don't
already because next Sunday that's the
video we're going to do. But copying an
idea is easy until you have to move real
products through the real world. So
number six, sourcing and physical
logistics. Now almost every section on
this list eventually requires moving
physical things. Moving atoms from point
A to point B. Anyone moving things makes
money. They've been making money for
decades. The big guys like Marisk make
$30 billion plus per year moving things.
The little guys like the guy who owns
three trucks doing local delivery routes
in your city are probably worth more
than the lawyer you know. He grosses
between $500,000 to $900,000 a year. The
woman who runs the freight brokerage out
of her home office probably out earns
the doctor taking home between $100,000
to $400,000 a year. It's a world you've
never really thought about and probably
don't know what that is. Your phone
traveled through 43 countries before it
hit your hand. The shirt you're wearing
was probably stitched in Vietnam, died
in India, shipped through Singapore,
warehoused in Long Beach, and trucked to
a fulfillment center in Memphis before
someone in your zip code delivered it to
your door. Every product is a relay race
nobody told you was happening. And the
people who understand the relay race
quietly own everything. For 30 years,
nobody cared. Then happened. And
suddenly, every business owner, every
executive, every operator in America
realized they had no idea how their own
products actually got to them. Now,
here's where you come in. You don't need
to own ships or to build warehouses to
make money from this. You just need to
know how to source. Sourcing is the
skill of getting products made in one
country and getting them sold in
another. It's the connecting tissue of
the modern economy and it's been
democratized in the last 5 years. No,
this is not dropshipping. This is
overseas manufacturing and logistics. It
used to require flying to Guanju with a
translator, but now you can do it from
your couch. Open up Alibaba 1688 India
Mart if you're sourcing textiles,
supplements or leather, or Marcato Libre
Business if you'd rather do business in
Mexico or South America. Each platform
unlocks a different geography and a
different tier price. Type any product
into the search bar. You'll find
hundreds of factories already making it,
ready to private label it with your
logo. A $40 candle costs $180 to make. A
$120 supplement bottle costs $4 to fill.
A $300 pair of sneakers costs 22 bucks
to manufacture. The margins are obscene
and that's why every brand you've ever
bought from is doing exactly this.
They're all manufacturing overseas and
they sell it to you at a premium. There
are two ways this skill turns into
money. Move things for yourself. Find
the product, brand it, sell it
domestically using new age tools, or
unlock and move things for other people.
The geography keeps opening up, so
building connections in these places
will go a long way.
Number five, spotting unpriced risks and
opportunities. To put it simply, the
skill is displaying good judgment. Poor
people think it's all instinct when it's
actually the ability to gather signals,
weigh people, understand context, and
choose well before the answer is
obvious. They say things like, "Let me
understand why this is happening." It's
the ability to look at a situation and
see what other people miss. Three of the
smartest people, you know, all left the
same company in 6 months. They know
something the stock price doesn't.
Should you stay or should you leave? The
best judgment doesn't sound dramatic. It
sounds like somebody constantly updating
the odds while everyone else is arguing
on absolutes. Good judgment is not a
singular skill. It's a stack. It's
pattern recognition, emotional control,
patience, curiosity, reading what others
ignore, knowing the difference between
signal and noise. It's being willing to
look wrong before the crowd catches up.
Good judgment alone outperforms analysts
in the long term by 30%. A small creator
is not famous yet, but the audience
trusts them deeply. A boring local
business has bad branding, but loyal
customers and strong cash flow. A new
tool looks like a toy, but it quietly
removes 10 hours of work from a process.
A neighborhood looks overlooked, but new
infrastructure is moving toward it. A
skill looks niche today, but every
company will need it in 5 years. Good
judgment is the ability to see the
difference between something being good
and something being underpriced. Those
are not the same thing. It's value
hiding in plain sight. That is how you
get rich. You see where the puck is
going and you put all of your weight
behind your judgment. If you're wrong,
you'll learn an expensive lesson. If
you're right, you don't need to eat at
the food court anymore. Human judgment
is lagging behind tech development. So
there's a gap to use right now. Your
brain is not built to see reality
clearly. It's built to move fast,
protect your ego, and simplify
complexity. Good judgment starts when
you stop trusting your first reaction.
You can develop this by separating
decision quality from outcome quality. A
good decision can have a bad result and
a bad decision could get lucky. Develop
the habit of thinking in second order
effects. What happens next after this?
An update quickly when reality disagrees
with you. But good judgment only pays
off fully when people know you have it.
So number four, branded reputation. In
simple terms, people knowing who you are
and that you do good work. Having a good
brand is like playing life on easy mode.
You get better deal flow. You're in
better rooms. You've got better
networks. You sell more. Even the sex is
better. A brand reduces the cost of
trust. People choose faster when they
already know what you stand for. It's
like a mental shortcut. It helps people
decide what they think about you before
they have enough time to investigate you
properly. Alux means money videos.
Hormosi means offers. Dyson means
vacuums. Your name needs to own a word
in someone's mind. You need that
association. You don't wait for the
market to understand you. You teach the
market what to associate with your name.
Now, this is probably the year when you
want to go public. People should see
your face. They should hear you talk.
They should see you working and showing
proof of ability. Reputation is built
when people can watch proof accumulate
in public. The goal is not to be known
by everyone. No, the goal is to be the
obvious person for one valuable thing.
You already know Naval's quote about
escaping mediocrity through
authenticity. Well, when everything is
basically becoming the same,
authenticity is your only remaining
option. The trauma, the hardships, the
memories, the experiences you've been
through, they shaped the individual
you've become. And although the events
might not be unique to you, the mix of
all of them is that is your secret
sauce. That's your competitive advantage
that you are leaving untapped. 82% of
people are more likely to trust a
company when the people running it are
visible on social media. 77% are more
likely to buy from a company whose CEO
posts in public. Almost half of the
company's reputation is now traced
directly back to the reputation of the
person running it. Find your voice. Be
natural. Be human. Don't be the CEO of
McDonald's. And once people know your
name, the next question is whether they
actually trust you. Number three, trust
at scale. Can you get people to trust
you? Can you make people feel seen?
There's a big difference between an
audience and a community. A community
shows up when you ask them at scale.
Here's a video of BTS at Palazzio
National in Mexico City from 2 weeks
ago. You can't fake influence like this.
And this is why the skill matters so
much because everything else is starting
to feel like a happy birthday email from
your bank. Technically personalized but
emotionally dead. This is not about
being charismatic in a shallow way. It's
not about manipulating people into
liking you. It's about paying attention
at a level that most people are too
distracted, too self-absorbed, or too
busy to reach. You can learn this skill.
Making one person feel like they matter
when nobody else is. Take notes on the
people you meet. Not just their name,
but their kids' names, their dog's name.
Most relationships are built on details
that nobody else bothered to log. Show
up when it costs you something, not just
when it's convenient. That sounds small
until you experience it from the other
side. When someone remembers something
specific about your life, it makes you
feel real to them. It tells you they
were not just waiting for their turn to
speak. They were actually there
listening to you. And that chemistry
inside of you changes. You can test the
strength of a community by the level of
effort they're willing to make. Ask them
to buy something that's $10 or show up
to an event you're hosting. There are
creators with millions of followers on
Tik Tok who can't get even 50 people to
show up to an event. The real flex by
2030 will not be reaching a million
people at once. No, it'll be making
thousands of people feel like they have
a personal reason to trust you. That's
why human trust at scale is so valuable.
It combines intimacy with reach. You
create this feeling of onetoone
attention, but you build systems,
rituals, language, and identity that
allow the feeling to spread across a
group. That is what great communities
do. They have a shared language, shared
rituals. They have inside jokes and a
common enemy. They have a higher
identity that people want to belong to.
There are three levels to communities.
The same way there are regulars, then
there are true aluxers that watch until
the very end every time. Then there are
the Alux app users who are the real
insiders. Now, let's take this a step
deeper, okay? Trust gets attention, but
relationships turn that attention into
long-term access.
Number two, compounding relationships.
Now, our wealth adviser Todd Rustman
told us this. The most money you'll ever
make in your life won't come from
investments, but from the relationships
you fostered into your 40s and 50s. He
manages the wealth of some of the
richest families in the US.
Relationships don't grow through
contact. No, they grow through
accumulated proof. Proof that you
remember. Proof that you respond. Proof
that you are useful. Proof that you do
what you said you would do. Proof that
you are safe to trust with bigger
opportunities. This is why the best
networkers in the world don't feel like
networkers. They feel like people who
are genuinely good at maintaining
relationship equity. They make the intro
without asking for a piece of the
credit. They invite people into rooms
before they need anything. They protect
the relationship from being
transactional, unless it's specifically
business. If you only reach out when you
need something, that relationship will
decay. Intention is everything. If
number three is about making people feel
seen, number two is about becoming
someone people are glad they stayed
connected to. The strategy is simple but
not easy because once again, this is
work. Keep a relationship list. Make
notes after important conversations.
Follow up without needing anything.
Introduce people who should know each
other. Reply within 24 to 48 hours
whenever possible. Send opportunities
sideways. Make people look good in front
of others. Never make someone regret
trusting you. Now, the compounding here
happens quietly at first. For years, it
looks like nothing. Many of your
relationships will end up not profitable
on paper. You give more than you
received. But then there's one or two
that change everything. The most
valuable people in a network are often
the bridges between rooms. Someone
connects you to the right investor. They
know someone who needs what you do. They
make a strategic play happen, one that
you wouldn't have gotten otherwise. Can
you keep trust alive long enough for it
to become access, deal flow, and
opportunity? It might take 10 to 20
years for you to see a return on these,
but that return it is asymmetric.
And number one, highstakes negotiation
and sales. In simple terms, this is the
ability to walk into a room where
something important is on the line and
leave with a better outcome than the one
you would have gotten by default. This
is a skill that turns opportunity into
reality. Everything else on this list
creates potential. Your reputation gets
you into better rooms. Your
relationships get you warmer
introductions. Your community creates
trust. Your judgment helps you spot the
opportunity. Your data helps you
understand the situation. But at some
point, someone has to agree to exchange
something for money. That's why this
skill is number one. Because a person
can spend 10 years building their
ability, reputation, and relationships,
then give up half the upside in one
poorly handled conversation. The richest
people in the world are not always the
best builders. They're often the best
negotiators of ownership, leverage,
distribution, and terms. They understand
that the deal structure matters as much
as the idea. The person who needs the
deal the most usually gets the worst
terms. This is something you might not
have looked at seriously until now. The
person with more information wins the
long-term game. There's a difference
between what matters most to you and
what matters most to them. And pricing
differs depending on what that is. By
2030, this skill will be worth twice as
much because the world will be full of
automated outreach, AI written pitches,
fake personalization, and cheap
persuasion. Everyone will be able to
send more messages, create better
proposals, generate prettier decks, and
sound more professional than they used
to. But when the stakes are high, humans
still want to look another human in the
eye and decide whether to trust them or
not. The bigger the deal, the more human
it becomes. Sales is not a personality
type. It's a set of behaviors. asking
better questions, listening longer,
handling discomfort, and helping people
make decisions. It's a skill that you
can learn. Real sales is helping someone
to make a decision they already have to
make but don't yet feel safe enough to
make. Most people live on default terms.
Default salary, default equity, default
pricing, default access, default
respect. The people who win learn to
negotiate the terms of their own life.
And that's what this video is about.
Which of these skills do you think will
double your income in the next 5 years
if you start deploying them today? Let
us know in the comments. And since it's
a Sunday motivational video, of course,
a hidden bonus just for you. Bringing
the future for the masses. Now, there's
this quote that we really love. The
future is already here. It's just not
evenly distributed. We follow this rule
about living in the future. Before the
world catches up, you're already two to
three steps ahead. So try the new thing
that seems valuable. Learn the new
skill. Evolve your tool set. It all
piles up to a massive unfair advantage
where everybody else feels like they're
stuck on 2005 internet. By 2030, entire
fortunes will be made by people who take
the future out of elite circles,
research labs, luxury markets, and tech
bubbles and package it for normal
people. in your space, there's something
that's on the frontier that the rest of
us don't know anything about yet.
Translate it to us and you'll get your
share. Now, if you watch this video
until the very end and you're ready for
it, write the word future in the
comments. We're so glad you're liking
these videos because we've been working
extra hard to make them as valuable as
we can. But that's a wrap for today.
We'll see you back here next time. Until
then, alxer, take care.