The richest people right now are trying
to become unreachable. Here's the
private playbook the 1% is using to get
harder to control, and number one is the
move that holds it all together. Let's
go. Welcome to Alux, the place where
future billionaires come to get
inspired. Number 15, health is the new
status asset.
>> [music]
>> The new flex is a biological age at
least 8 years younger than your driver's
license. Watches got cheap, cars became
common, mansions show up on TikTok. So,
the rich now compete on how functional
your body is at 60 because you need to
keep up with the 30-year-old you're
dating. Function Health charges [music]
$499 a year and runs over 100 biomarkers
on you. LifeForce [music] charges $1,800
a year and adds hormone testing,
quarterly tracking, and a [music] coach.
The waitlist for Tony Robbins's Fountain
Life Center in Florida is 18 months
long. Concierge medicine, the kind where
your doctor takes 50 patients total and
gives you their cell phone number, runs
$150,000 to $300,000 a year. While
everyone is still talking about ice
baths, [music] the rich are doing DEXA
scans, VO2 max testing, Galleri cancer
screening, and annual full-body MRIs.
The grind culture is dying because it's
costing them life. The CEO who slept 4
hours and worked through cancer is no
longer the hero. The one outlifting his
son is. Of course, they're on peptides.
Of course, they do red light therapy and
have a hyperbaric chamber. What were
once protocols for Cristiano Ronaldo or
other elite athletes are now accessible
to anyone with money, and it won't be
long until they're common enough for the
upper middle class. They travel
internationally for treatments. They do
week-long retreats in Gangnam District
in Seoul because Korean dermatology is 5
to 10 years ahead in the US non-surgical
aesthetic treatment market. They're not
going to Turkey for hair transplants or
veneers. They do 2 weeks in Switzerland
for longevity, stem cell injections in
Germany, Mexico, or Costa Rica for
$60,000 a pop, or straight to Tokyo for
hard cases nobody else will touch. The
lesson here, vitality is up for
purchase. See how much you can afford.
Meanwhile, you have no idea any of this
is going on because they do it on
purpose.
>> [music]
>> The further down this list we go, the
more uncomfortable it gets.
Number 14, retracting wealth visibility.
Showing off your wealth died in 2022
with a media relevance of Becca Bloom.
You can't tell who's the richest person
in the room anymore. No more logos,
depicted by the rise of quiet luxury
brands like Loro Piana, The Row, Khaite,
or Phoebe Philo. They're wearing
platinum in public because it looks like
silver. Extreme displays of wealth are
no longer aspirational. They're stirring
something in the masses and putting you
in danger. When the gap between the 1%
and the 99% gets visible enough, the 1%
becomes a target. Not metaphorically,
literally. Insurance companies have data
on this. Median executive security
spending in S&P 500 companies more than
doubled between 2022 and 2024, from
$40,000 to $94,000 per executive. After
the Bryan Thompson assassination in
December 2024, demand for executive
protection services jumped 10 to 15
times almost overnight, according to
Allied Universal, the firm that serves
80% of the Fortune 500. [music] Coinbase
spent $6 million on CEO security alone
in 2025. You no longer brag about being
early in crypto. The walls get bigger,
the digital footprint goes away along
with where they live. Everything is
owned by LLCs or trusts. Status
signaling went from things to stuff you
don't show publicly, like how many kids
you're able to support, staying at
hotels you're not allowed to book, or
how nuanced your world views are, but
more on that at number 12.
>> [music]
>> The action here, unless you're
extracting value, there's little point
in sharing the insides of your life with
strangers. First, [music] they
disappeared from the street. They also
disappeared from your screen without you
realizing it.
Number 13, they're anti-algorithm in
public, but algorithmic in private. Your
feed got dumber on purpose. Theirs got
smarter on purpose. The wealthy have
either deleted their accounts, made them
private, or use them purely as broadcast
tools. They post and leave. They stopped
reading comments. The reason? The public
algorithm rewards mediocre information
served fast. Garbage in, garbage out.
It's eroding your brain. You used to be
creative. You used to have your own
thoughts. Now the algorithm is doing all
of the programming for you. Here's what
most people don't understand. The
[music] algorithm is people, literally.
The average blended experience of
regular people. By design, it serves the
average. So, the rich unplugged. They'll
tell you in public that they're offline,
but in private things are different.
They still consume relevant content. It
just moved to Telegram and WhatsApp
groups where people you know shared the
relevant info. It moved to Signal groups
for conversations that can't be
screenshotted. They're getting fewer
dopamine hits per hour on purpose. They
track everything. Health, net worth,
investing, meals, events, blood work,
you name it. They're very pro algorithm
when the algorithm gives them control or
an edge. They pay ridiculous prices for
their newsletters or info subscriptions.
Grant's Interest Rate Observer costs
1950 a year for finance and macros.
PitchBook starts at 15,000 a year for
license. Or Puck for the people who run
Hollywood, Wall Street, and DC all
writing about each other. The fact that
you don't know about these tells you the
money is in the curation of information.
There's no edge in free content. They
[music] actively pay for the things that
you get for free just so they get a
better experience, less tracking, or
less junk. The pattern? [music]
Opt out of what's optimized for ad
revenue and opt in to what's optimized
for accuracy or goal match. The action
here, be intentional with your
consumption and start taking back
control from the algorithm. The flex is
being in the know and knowing what's
good. Number 12, they're doubling down
on taste and culture. In 2026, there are
roughly 22 million millionaires in the
US alone. Being rich isn't rare anymore,
but being rich [music] and interesting
is. Furniture from name designers, not
name brands. First edition books, rare
cars, anything that tells others, "Look,
I have a personality." They travel for
culture moments instead of beaches.
Davos in January for the year's opener,
Dakar the same month for the desert
crowd, the Masters in April where the
actual flex isn't watching the golf hits
that someone with a green jacket
invited. The Met Gala in May, Monaco
Grand Prix the same weekend, yacht
hospitality in the harbor at $500,000.
[music] Cannes Film Festival the week
after where the deals happen at Hotel du
Cap Eden Roc, not at the festival. Art
Basel in Switzerland in June, Wimbledon
in July, you get the gist. This keeps
going all year round. If they're into
architecture, they go to art
installations in [music] the desert.
They're reading fiction and poetry.
Cormac McCarthy, Ocean Vuong, Anne
Carson, [music] Maggie Nelson. Not just
Naval Ravikant, which we do love.
They're doing everything in their power
to increase exposure and proximity to
people who have an eye. Good taste is
something the average person will find
very hard to build because it's the slow
accumulation of pattern recognition that
comes from doing it for decades. You're
not interesting for having read Atomic
Habits, but you are interesting if you
co-produced a short film that got a
standing ovation at South by Southwest.
The action here, expose yourself to more
beauty and try to understand why you
like it. They're letting others show
them the way.
Number 11, they pay a coach for
everything. They hire coaches to
compress 10 years of mistakes into 6
months. They're not learning things on
their own because just like a gym, you
get there faster if you have a personal
trainer. An executive coach is $1,500 to
$5,000 per hour. There are speech and
presentation coaches, even for the
introverts. Voice and accent coaches,
more common than you think. A breath
coach, movement coach for posture and
aging, parenting coach specifically for
raising wealthy kids without ruining
them, spiritual guru or relationship
coach for the marriage. One of our app
members worth over $50 million spends
around $200,000 a year on coaches.
That's not uncommon. There's a big
difference between buying information
and buying results. Not all information
should be for sale, but if you can buy
yourself a better outcome or increase
your chances of success, then do it.
This is the most copyable habit on the
list. The rich didn't invent coaching or
tutoring. No, it's one of the things
they do behind closed doors, so you
think they just happen to be smarter or
more talented than everyone else. That's
their unfair advantage and we want you
to have it as well. That's why we pay
the ridiculously high fees on your
behalf and give you access to the same
kind of coaching rich people get for a
fraction of the cost. Go to alux.com/app
right now and try the Alux app for free.
As of 2026, we've paid millions of
dollars to coaches so you don't have to.
That's alux.com/app.
The action here, either find a dedicated
coach for what you're trying to do or
get a subscription to the Alux app. Now,
nobody talks publicly about this next
habit, so pay attention. Number 10,
hosting dark salons. And no, this is not
some kind of sacrificial ritual, it's
just invitation-only dinners in
someone's home. Six to 12 people, phones
in a basket at the door, no photographs,
no recordings. The salon model is older
than the country club, and it's coming
back because [music] country clubs no
longer work. The host is usually just
one person, often a founder or family
office head, who invites the others.
Everything is paid for, and the guest
list is strategically curated around the
core people of a goal. Now, these people
wouldn't come together otherwise, and
the edge is in the cross-pollination of
what they know. Some of them are
stand-alone, some are recurring, where
in every meeting someone brings up a
problem or an opportunity, and the group
works on fixing it. The goal is support
and providing a sounding board of people
who actually get it, and who can do
something about it. Folks who make an
intro, comment on the deal, or have
dealt with a situation before. Just
high-trust, high-signal conversation.
The reason these rooms matter is because
public conversation has become
performative. These people don't go to
networking events with 2,000 other
people. No, they want to be themselves
and bring their guard down, knowing they
can trust the table. They're playing the
long game. They use hospitality as a way
to build trust before deals,
introductions, and influence, and this
is something you can replicate at your
scale. The action here, host a dinner
with four to six interesting people that
you know, not just your friends, but
people who do their own thing in a way
that you admire. All right, this next
one is the most surprising comeback on
the list. Number nine, going to church.
The most secular cohort in America has
started praying. Among high-net-worth
individuals under 50, religious
affiliation has been climbing for the
past three years, after decades of
decline. And not just nominal
affiliation, active practice. Why this
is happening? Well, the wealthiest
people in America already won the
materialist game. They now have the
money, the houses, the cars, the
validation, and none of it gave them
what they hoped it would. So, they're
rebuilding the spiritual infrastructure
that the prior generation tore down.
Turns out, the more you optimize every
aspect of your life, the emptier you can
feel. Less friction, less meaning.
You've never had more comfort than
today, yet you've never felt more alone.
Most of them do it for selfish reasons.
>> [music]
>> Faith communities are dense networks of
high-trust relationships. Building a
church or a temple network at 35 gives
you a community to raise your kids in, a
place to grieve, a place to feel small.
Community is a big part of it. It
creates trust and a village that anchors
you. They use faith, service, and moral
structure as a counterweight to wealth
and status anxiety. Religion has always
been one of the highest forms of
self-help, and for a period, we threw
the baby out with the bathwater. It's
not enough for the rich to be wealthy.
We want to be happy and feel good about
ourselves, too. The action here, if
you've been feeling weird spiritually
lately, maybe try it out for a Sunday,
but find the right one for you. If you
didn't expect the rich to be into church
in 2026, subscribe to our channel
because the video coming next week is
our most tactical [music] yet.
Number eight, they're in acquisition,
not building mode. The phrase I'm
working on a startup no longer is a
flex. It literally means you're broke. I
just acquired this business, on the
other hand, says a lot more. First,
you're in private equity, the hottest
and most profitable industry outside of
AI right now. Second, you had enough
money to buy a business that's
profitable, so chances are it's going to
make you even more money in the future.
Somewhere between 2022 and 2023, the
trend shifted from building the next
Facebook to buying car washes. Mainly
because the math was brutal. Building a
company from zero to 10 million takes 5
to 10 years and a 90% chance of failure.
Buying a $10 million company takes 6
months and an 80% chance of success.
These aren't billionaires. This is the
1% of the upper middle class buying two
to $20 million businesses with seller
financing, SBA loans, and partner
equity. The micro PE wave we covered
last Sunday for those of you who are
here today. Starting from zero is for
people with more energy than capital.
Buy then build or roll up has become the
standard procedure. The lesson,
>> [music]
>> you get rich by taking large amounts of
risk with little money. You stay rich by
taking little amounts of risk with a lot
of money. So, the rich are playing their
position. When you own things instead of
buying them, you stop wasting energy on
small decisions. Speaking of, number
seven, they make fewer decisions. Every
decision you make in a day drains the
same battery. [music]
You don't get rich by going after a new
opportunity every week. No, you get rich
[music] by waiting for the right
opportunity and throwing all of your
weight behind it. Every unnecessary
decision steals [music] power from those
decisions that actually matter. That's
why the rich are actively concentrating
their decision power. [music] So, they
organize their entire life around
protecting the energy, attention,
[music] and capital they'll need when
the one or two big decisions show up.
Everything else runs on autopilot.
>> [music]
>> And autopilot at this level either means
technology or hiring someone to take
those decisions off your plate. Usually
someone senior who has made these kinds
of decisions [music] successfully in the
past. Trading $500 worth of stocks every
month [music] feels like investing, but
it's actually decision pollution. Unless
you have a uniquely timed opportunity,
set [music] it and forget it beats
actively managed funds over medium to
long terms. Bill Ackman in February 2020
saw COVID coming. [music] He paid $27
million in premiums for credit default
swaps betting that corporate bond
markets would crash. 30 days later he
closed the position for $2.6 billion,
a 96x return. He didn't make 100 trades
that year, he made one with his [music]
entire conviction behind it. Later in
2020, he saw inflation coming and bet
$177 million on treasury options. Exited
18 months [music] later with $1.25
billion in additional profit. Two
trades, one year, [music] $3.85 billion
in profit. When the timing is right and
you're confident in your reasoning, go
for it [music] and then let it play out.
The action, what's the one big decision
or goal that if achieved would change
the trajectory [music]
of your life? Focus on that. The 1%
isn't smarter, they just bet bigger when
it counts.
Number six, [music]
post hustle, not lazy. For 15 years,
[music] gurus have been yelling at you,
"Wake up at 5:00, grind harder, sleep
when you're dead. [music]
That hustle is the only way out." The 1%
is not anti-work, okay? They're
anti-looking busy. In 2026, [music]
"I only sleep 4 hours per night" doesn't
sound like a brag, it sounds [music]
like poor design. COVID shifted the
culture. Billionaires brag about the
quality of their sleep. Jeff is taking
in the Mediterranean sun. Jensen Huang
protects his recovery like it's a board
obligation. Even Elon Musk, who used to
brag about 120-hour weeks and sleeping
under his [music] desk, has admitted
publicly that it cost him his thinking,
his marriage, and probably some of his
children. The majority of the rich want
a good life. [music] They want to enjoy
the time they have. Unless you're
colonizing Mars or building an
artificial sun, it's really not that
serious. The shift is clear. Hustle
culture is downstream of being poor. The
people still grinding 16-hour days are
the ones who haven't won yet. [music]
This works for the rich because of the
previous point. Their biggest lever is
their decision-making, not the volume of
hours they put in. Hustle was the price
of admission. What's Once you're inside,
the strategy changes. There's [music] no
nobility in suffering. You suffering or
not enjoying the journey doesn't change
the likelihood of the outcome. The
action here, it'll take 7 years on
average for you to [music] escape
poverty and create life-changing wealth.
Hustle as hard as you can to get there,
but once you do, know that you've gone
past what that goal was initially. The
biggest indicator of freedom is knowing
that enough money is coming in the next
month and the month [music] after that,
which brings us to one of the most
painful truths in this video. Number
five is the reason most of the rich
people you know are actually broke. They
prioritize cash flow over enterprise
value. As time went by, a lot of people
discovered that enterprise value on
paper doesn't pay your mortgage. A lot
of companies were worth a ton on paper,
only to be worth pennies the next week.
We're seeing that happen with a bunch of
companies disrupted by AI right now. The
[music] antidote? Cash flow. Money
hitting your account every day, week,
and month. Holding companies that
distribute cash quarterly. Real estate
that produces monthly rent. Boring
businesses bought specifically for the
cash they throw [music] off.
Laundromats, car washes, parking lots,
storage facilities, mobile home parks,
ATM routes, vending machine routes,
royalty deals on intellectual property,
licensing agreements. The richest people
you don't know about in your city
probably own six to 12 of those in some
combination. Each one throws off five to
$50,000 a month. [music] Add them up and
they're making 300,000 to 1 million a
year gross. They still bet on moonshots,
they just do it through a channel that
most people never see. [music] That's
number one on our list. Think about it.
A $2 million boring business throwing
off $400,000 a year held for 20 years
produces $8 million in cash without
selling. [music] That $20 million
startup that exits for $50 million has
to net more than $8 million after paying
investors, taxes, dilution to compete,
assuming you're the only founder and you
don't split it with anyone else. There
have been cases where after a $50
million exit, the co-founders walked
away with $1.2 million each. We're not
saying a million bucks isn't nice, but
spending 5 to 10 years of your life
making a company worth 50 million on
paper, only to walk away with 2.4% of
the exit value, sucks pretty hard.
>> [music]
>> Most don't even get there. The 1% has a
name for this, fake rich. Fake rich is
when your company is worth 40 million,
but you can't sell your shares. Fake
rich is when your startup [music] raised
money, but you personally have no
liquidity. Fake rich is when your house
went up in value, but your lifestyle
depends on debt. Fake rich is when
everyone thinks you've made it, but
you're still one bad quarter away from
panic. The lesson here, the 1%
understands that cash flow buys freedom.
[music] They stopped trusting paper
wealth. They also stopped trusting the
paper their kids' diplomas are printed
on, so they did something about it.
Number four, obsolete education. The
average cost [music] of a private
four-year college in 2026 is over
$250,000 for tuition alone. The total
cost of attendance, room and board
included, is north of 400,000. That's
pre-tax money the kids' parents earned.
After tax, it's closer to 600,000.
The expected ROI on a four-year degree
from any school outside of the top 20
has been declining for 15 years.
Traditional education has been dead for
over a decade now. AI [music] killed the
only mass lucrative major. The 1% has
been homeschooling their kids for over a
decade or doing what's called parallel
education. [music] So, what do they do
when it's time for a more formal
approach? Well, one of three things.
One, they send their kids to
international boarding schools or
universities with other rich kids.
Picture Le Rosey in Switzerland. It's
130k per year, but your kid hangs out
with the kids of the richest and most
influential people on the planet. When
they grow up, that network is the edge.
Two, they give their kids the tuition
money to buy a business and run it.
They're getting an applied MBA education
matched with the real world. That or
they at least get them a real
apprenticeship with a family friend. And
lastly, three, there are new schools
being developed like Alpha, kindergarten
to 11th grade, that costs $1,500 per
week and the kids learn only about 2
hours a day. The [music] rest of the
time, they're learning to use AI and
acquiring other skills. And this is a
favorite with the tech crowd because the
kids here get to go to almost any
university they want. Most education
prepares children to be accepted by
institutions, but the 1% wants their
children to own, fund, influence, or
bypass institutions. That requires a
different curriculum, so the rich shift
their focus from information to
formation. The lesson, optimize for who
do you want to become, not what do you
want to know. So, what if it all goes
sideways?
Well, they have a plan. Number three,
international safe havens and bunkers.
>> [music]
>> You remember when Theo Von asked Sam
Altman if he had a bunker and he said
that he doesn't have a bunker per se,
just a reinforced underground structure
for emergencies.
And would you look at that? All tech
billionaires own property in New
Zealand, Hawaii, or Miami. Larry Page
bought a New Zealand citizenship in
2021. Peter Thiel got his in 2011 after
spending [music] 12 days in the country.
Sam Altman owns property in New Zealand,
and Reid Hoffman has openly talked about
it. Mark Zuckerberg's Hawaii compound on
Kauai includes a 5,000 square foot
underground structure, documented in
public reporting. Rising S Company, a
Texas-based bunker manufacturer, has
built over 600 underground shelters in
New Zealand alone. Vivos Group is
building entire bunker communities in
South Dakota right now. The wait list is
years long. For the next [music] tier of
wealth, the move is citizenship by
investment. Vanuatu costs $130,000 and
approves you in 4 months. Saint Kitts is
250,000.
Malta is 1 million. Portugal's golden
visa was $500,000 until they shut it
down in 2025. Most wealthy Americans now
hold at least one second passport.
[music]
The standard 1% playbook, a second
passport for every adult and child in
the family. You don't need to own
overseas mansions. The point is the
residency rights. You decouple your
future from a single point of failure.
While to you this sounds maybe paranoid,
to them it's part of family planning.
Because once you have enough to lose,
stability becomes something you purchase
in advance. They're not preparing for
the end of the world. They're preparing
for the end of the assumption that your
country stays stable. The action here,
see if your family has any connection to
other countries. You might be eligible
for a passport by descent. And it won't
hurt to check out some property prices
there, either.
Number two, [music] they're cutting
people out of their lives. The most
expensive thing someone can abuse is
access to [music] you. Many of the 1%
are shrinking circles in 2026. The most
consistent finding across interviews
with the ultra-wealthy is that they've
actively deliberately cut more people
out of their lives than the average
person has met. Pruning, not adding, is
the discipline. This is usually handled
by assistants, and it even has a dark
name. It's called a kill file. People
their team is instructed to never
connect them with. Vendors they've hired
but won't rehire, employees who got let
go and then got blacklisted from the
network, family members they've quietly
removed from the family office or
business, People who leak private
information, people who always need
rescuing, people who are fun but
unstable, drama queens, chronic victims,
addicts, [music] status vampires. After
a certain level, one bad person around
you can cost you a marriage, a deal,
your reputation, your peace, your
children's safety, or your ability to
think clearly. So, they put filters in
place. Here's an important lesson.
Everything in your life compounds. Your
relationships compound, too. The right
people accelerate everything. [music]
The wrong people tax everything. Their
presence bleeds into your life, so pick
carefully. The flip side, the
relationships they keep [music] get
protected like assets. You show up for
the funeral, not just the wedding. You
take care of their kid. Although it
might seem outdated, you call or send
them a gift on their birthday. These are
the people you're playing the long game
with. And [music] once they protect
their circle, they protect something
else just as carefully. And it's the
secret behind every other habit on this
list. Number one, they invest through
private channels. The public stock
market is for the public. This is the
most insider-feeling habit on the entire
list and the one that explains every
other habit above. It's the underlying
mechanism that funds [music] the
lifestyle. Citi's 2025 Global Family
Office Report found [music] that 70% of
family offices are now engaged in direct
private investing. Family office
allocation to private markets has risen
more than 500% in under a decade,
according to Preqin data. [music] The
wealthiest 1% has shifted 40 to 60% of
their portfolios into alternatives and
away from public equities. And [music]
what this looks like in practice is LP
positions in 8 to 15 private funds.
Private equity, venture, private [music]
credit, private real estate. Each fund
call requires $1 million to $25 million
per commitment. Direct deals with
founders they trust, skipping the fund
middleman. The 1% writes checks straight
into private companies in their network.
Better terms, better information, better
board [music] access. They make sure
they're not dumb money in these
investments. Pre-IPO secondaries through
platforms like Forge and EquityZen,
[music] buying shares in private
companies from former employees before
the company goes public. That's how you
get SpaceX or OpenAI shares pre-IPO.
Family office to family [music] office
loans. The richest people in your city
are quietly lending each other money at
7 to 9% interest, fully collateralized,
no banks [music] involved. They are the
bank. Private credit funds yielding 9 to
12% [music]
the new bonds. Banks have pulled back
from middle market lending. Family
offices have filled the gap. Since 2015,
the real returns moved to private
markets. The 1% followed. [music] This
habit is what makes every single thing
on this list possible. Think about it
for a second. The cash flow we talked
about at number five funds [music] the
lifestyle. The private investments
compound the wealth quietly in the
background. The relationships from
number two [music] generate the deal
flow. The taste and judgment from number
12 determine which deals get a yes and
which get a no. The fewer decisions
discipline from number seven protects
the [music] bandwidth to actually
evaluate them. The dark salons from
number 10 are where the introductions
happen. The coaches [music] from number
11 help them to avoid mistakes. The
acquisitions in number eight are sourced
[music]
through the same channels. Even the
bunkers and safe havens from number
three are paid for by the cash flow this
engine produces. All of [music] this
sits on top of the same mechanism.
Capital deployed through private
channels that the public will never see.
So, you've got a choice to make. Option
A, where you spend the next decade
hoping things will change, or option B,
where you build the capital, network,
and judgment to be all [music] right
irrespective of what's next. So, let us
know in the comments which one you
[music] pick. And since it's a Sunday
motivational video, of course, there's a
hidden bonus. And that bonus today is
>> [music]
>> they don't know how to rich right. Now,
this comes from a deep fear of going
broke again. They're boring and kind of
hoarders. Even the eccentric rich right
now collect [music] antique maps or
vintage fountain pens. Their kids go to
the same four schools. Their vacations
rotate between the same six
destinations. Their conversations are
about other rich people, real estate
prices, [music] and what they're doing
for their health. After a certain net
worth, life narrows down to a small loop
of expensive, [music]
repetitive choices made by people who
can't quite figure out what they
actually want.
Yuck. Rich people get a bad rap because
they're not doing things only rich
people can do for legacy. With the
exception of a few key players that are
trying to push humanity forward, the
rich would rather invest in a data
center than in a new landmark. The
Medici, [music] Sforza, Borgia, and the
Doges of Venice deliberately funded the
Renaissance. [music] Just imagine if 30
of the 2,800 billionaires in the world
each committed $5 million a year to fund
1,000 artists, composers, and scientists
for life. That's $150 million a year.
They could afford to do that without
even noticing. [music] Andrew Carnegie
built 2,509
libraries with $60 million in 1900.
[music]
That's $1.7 billion today. The Notre
Dame burned in 2019 and needed a billion
dollars to rebuild. The pledges from the
rich came in fast, but most of the money
never showed up. The Medici funded
Michelangelo for 4 years [music] to
paint a ceiling that still draws 6
million visitors a year. The 2026
version of the Medici is paying $400,000
for a jet interior that nobody will ever
see. The math to fund a new renaissance
is laughably small. We need a city on
the moon and a mass driver. [music] We
need the bottom 50% of society to not
pay tax. We need more beautiful things
in the world. This would actually
restore a sense of balance for us. And
if you find yourself in both camps and
made it all the way to the end of this
video,
>> [music]
>> write the word balance in the comments.
Let's see how many of you are not bots.