You don't need to build the next
Ozempic, the next OpenAI, or the next
rocket company to become a millionaire.
No, you just need to be in an elevator
going up. [music] We spent the last 3
months finding the 15 trends that will
make the new millionaires for the next
10 years. Welcome to A Luxe, the place
where future billionaires come to get
inspired. Some are a bit weird until you
hear the money behind them, but stay
until the end because the final three
[music] are the ones that normal people
will either pay to use or use to get
rich before everyone else.
Number 15, Coca-Cola Zero, but for
[music] food. Now, who thought humans
would pay not to eat food? 15 million
Americans are now on Ozempic. That
number was 1 million in 2020. It's
projected [music] to hit 40 million by
2030. The entire food industry was built
for the opposite consumer, someone who
wanted more. That customer is now
disappearing by prescription. Bye-bye
big bags, big portions, always craving
more. Walmart CEO has already publicly
said grocery purchases dropped
measurably in zip codes with high GLP-1
prescription rates. The first wave of
value is the GLP-1 or GLP-3 adjacent
businesses. Supplement brands like AG1
and IM8 are already killing it because
the drug suppresses appetite to the
point where users can't get their
protein or micronutrients from food
anymore. AG1 is now raised at $1.2
billion.
IM8, co-founded by David Beckham and
launched in late 2024, hit $108 million
in revenue in the first year, and it's
on track for $200 million in 2026. Gruns
just sold to Unilever for over a billion
because they delivered the same powder
in a gummy form. GLP-1 users aren't
absorbing enough protein or
micronutrients from their food, so
they're paying $80 a month for a powder
that replaces what their appetite used
to deliver. Personal trainers
specializing in muscle preservation for
GLP-1 users charge $400 an hour, and new
delivery services are popping back up to
cater to this audience. But, this is
just the appetizer. The next wave is
zero-calorie food. Not just smaller
portions, not low-calorie, zero. The
food industry is racing to build the
Coke Zero of every category. [music]
Zero-calorie pasta, zero-calorie pizza,
zero-calorie ice cream that actually
tastes like ice cream. This category
gives birth to new snack brands, [music]
new restaurants, new meal experiences.
The first chain to nail eat as much as
you want and gain nothing becomes the
McDonald's of 2035. And this is not
going back in the bottle. The drugs are
getting cheaper, easier to take, and
more powerful. If you're young, the play
is not to compete with Big Pharma.
[music] It's to serve the person whose
appetite just disappeared but still
needs protein, muscle, energy, and a
reason not to eat one sad boiled egg for
dinner. And once appetite changes,
>> [music]
>> the next question is what people are
still starving for.
Number 14, the loneliness epidemic. One
in two American adults reports feeling
lonely on a regular basis. [music] Two
out of every three young adults say, "No
one really knows me." 15% of American
men have zero close friends. That's a 5x
increase over the last 30 [music] years.
Loneliness now has the same mortality
rate impact as smoking 15 cigarettes a
day.
>> [music]
>> And here's what actually happened.
Drinking used to be the social
infrastructure of adult life. You
[music] just go out for a drink with
your friends, and that's how you became
friends. You used to drink outside with
other people because drinking inside
alone meant you were an alcoholic.
Alcohol sales are at an all-time low.
Those people shifted to either health
kicks or weed and edibles, which you
mainly do by yourself. [music] Public
habits got replaced by private ones. We
already talked about third places dying
in a previous video, so you don't really
engage with anyone anymore. But, we're
starving for human contact. You can see
it in the rise of run clubs, retreats,
and membership clubs. Membership-based
third places are [music] the
fastest-growing real estate category in
major US cities. People pay $200 to
$5,000 a month for [music] a place to be
a person around other people. The
opportunity for those willing to go in
public is [music] to create structure to
give lonely people a reason to show up
somewhere. Contact is a core need, but
it doesn't really need to be human. The
introverts can create that community
online. We're already in a captive
market. You can see it in the rise of
adult content, AI companions, [music]
which by the way are estimated to be an
over $300 billion per year industry. Oh,
and sex robots are coming. Sex toys are
about to be a $100 billion per year
industry. Robots that will provide
companionship, that will help you around
the house, and that you'll be able to,
you know, play with are estimated to be
worth 10 to 100 times that.
Now, here's where it gets even more
uncomfortable. Number 13, old people
living longer. The richest 1% of
American men live 14.6 years longer than
the poorest 1%. For women, it's 10
years. [music]
Longevity science is real. Even in the
general population, those with money
live 9 years longer than the poorer. Dr.
[music] David Sinclair's lab at Harvard
just received FDA approval in January
2026 to begin the first human [music]
age reversal trial. He's publicly said
teenagers today can expect to live to
the 22nd century. Wealthy Americans, aka
[music] boomers with money, will likely
be the first to see the benefits of this
breakthrough. So, what happens when old
people no longer die? Well, the 80-plus
population doubles in 15 years. [music]
10,000 Americans turn 65 every day. The
two-tier care economy explodes. Premium
assisted living already runs $10,000 to
$20,000 a month. This is when you stick
grandpa into a home. The new longevity
focused tier with on-site clinicians,
peptide protocols, and hormone therapy
will charge $30,000 to $50,000 per
month. Here, grandpa can still talk.
Aging in place is the second [music]
wave. The 85 plus crowd that wants to
stay home and can afford it. Home
modifications, fall detection, smart
home for seniors,
>> [music]
>> in-home medical staff. It won't be long
before we get a longevity fast food
style boot on Main Street popping up in
every 2 weeks, the same way you would
cut your hair. The opportunity isn't
selling to old people, it's selling to
their children. They're about to pay
anyone who can make mom safer, dad less
stubborn, [music] and the family group
chat less terrifying. On the other side,
the death economy is restructuring.
Cremation has overtaken burial and keeps
climbing. 63.4% in 2025, projected to be
82.3% by 2045. [music]
The $20 billion funeral industry is
being rebuilt around cremation,
composting, and digital memorials. But
not every aging body is headed for a
nursing home. Some are headed for a
court, a studio, or a club. Number 12,
the rise [music] of space efficient
sports and adult identity hobbies. The
new country club fits between a Trader
Joe's and a dentist. [music] You can fit
four full-size pickleball courts on a
single standard size tennis court.
That's four times the booking revenue.
Almost 20 million Americans played it in
2024, and paddle is following a similar
pattern in wealthier urban markets.
Think about it. Climbing gyms, Pilates
studios, martial arts clubs, recovery
studios, bath clubs, they're all
becoming identity factories. Remember
the lonely epidemic we mentioned
earlier? Well, this is the physical
response.
>> [music]
>> They want a uniform, a schedule, a group
chat, a tournament, a coach, a reason to
leave the house, and something to say
when someone else asks, "What are you
into?" The business opportunities stack
quickly. Courts, leagues, booking
software, coaching, apparel, recovery,
supplements, drinks, tournaments,
travel, creator media, and corporate
wellness. Where a 25- to 35-year-old has
a massive opportunity, this is turning
this into a subscription business,
giving people a reason to regularly get
together for their own social and
physical well-being. And then there's
this trend called kiddulting. Adults
playing LEGO, Pokémon, plushies, retro
games, collectibles, and toys that feel
like childhood. Adults are the fastest
growing toy demographic in the world
right now. They're buying back the last
period of life
that still felt safe.
Number 11, people having fewer kids, but
spending more per child. People used to
have five kids because, well, somebody
had to help on the farm, but now people
have one kid because somebody has to get
into Stanford. The old parent had a
simple strategy. Here are your siblings,
go outside, try not to die. The modern
parent is running a Fortune 500 company
called Liam. There's a sleep consultant,
a nutrition plan, a bilingual nanny, a
sensory development toy made from
Scandinavian wood, a school interview
coach, a child therapist, and more
doctor's visits in a year than you've
done your entire life. And because
they're having fewer kids, all of the
fear, ambition, guilt, and disposable
income gets concentrated into one tiny
person. People who do have kids are
spending more on them than any
generation in history. $310,000
per kid from birth to age 17, and that
doesn't include college. [music] Those
who don't have kids have dogs and treat
them like kids. The US pet industry hit
$165 billion in 2026, and it's growing
faster than human health care. There
[music] are now more dogs in American
households than children under five. If
you can sell relief from guilt and the
confirmation that you're a good parent
to either a kid or a pet, people will
pay. Businesses around kids and pets can
charge irrational prices because they're
not selling products, but love, guilt,
safety, and identity.
Number 10,
>> [music]
>> micro-schools and parallel education for
kids escaping the public system. We're
done with the mitochondria is the
powerhouse of the cell stick the same
way we're done with writing in cursive.
Micro-school enrollment grew 400% since
2020. There are now over 5,000
registered micro-schools [music]
serving 1.5 million students.
Homeschooling has doubled. Instead of
going the $250,000 route, parents are
paying 15 to $40,000 a year for
micro-schools. They're paying $500 to
$2,000 a month for AI tutoring services
with names like Conmigo and Magic
[music] School. They're paying $30,000
per kid for college admissions
consultants who specialize in making
your 17-year-old sound like they
invented penicillin. They're paying
5,000 to 10,000 for gap year programs
that look more like internships at hedge
funds than vacations. Parents are
already in a buying mood and nothing is
more important to them than the future
of their kid. We've known for a while
that the old way ain't working. The new
generation of parents realize public
school is the free trial version of
education and they don't want the same
for their kid anymore. They want a
custom operating system for their child.
Math from the Indian guy on YouTube,
reading from the retired teacher down
the street, discipline from martial
arts, confidence from debate club,
[music] values from church, creativity
from theater, and socialization from
literally anywhere except [music] the
school cafeteria where children develop
prison instincts. This is the parallel
education industry. It exists outside
the traditional system and it's growing
20% per year. As college ROI collapses,
vocational training is rising. And by
the way, this isn't only happening to
kids. Adults are building their own
parallel education systems, too. That's
why we built the Alux app. We pay the
smartest executive coaches to help you
build wealth faster with 10-minute daily
sessions. Start a free trial today by
going to alux.com/app right now. We're
on a path to make 100 new millionaires,
and we're proud to say that we've
crossed the first 100. Go to
alux.com/app if you think you're next.
[music] And the same anxiety that
parents feel at home is now playing out
between entire countries. Number nine is
the new defense economy. I would have
lived in peace, but my enemies brought
me war. [music]
That one was for the howlers, but
seriously, for about 30 years, the West
lived in a fantasy. We thought war was
something that happened on the news,
something [music] between poor
countries, far-away dictators, or desert
maps with names that most people
couldn't pronounce. And then, [music]
Ukraine happened. Then, Gaza kept
happening. Then, the Red Sea happened.
Then, Taiwan became a permanent
headline. [music] Then, Europe realized
America might not always pay for its
security, and just like that, defense
went from something nobody wanted to
touch to one of the hottest startup
markets in the world. Global defense
spending is now [music] at record highs.
In 2025, the world spent roughly 2.6 to
2.9 trillion dollars on the military,
depending on [music] how you count it.
Every country will spend more on their
military tomorrow than they do today. 5%
of GDP on defense is becoming the norm.
This is a massive opportunity for anyone
doing anything with the military. Yes,
Anduril, founded by Palmer Lucky, was
valued around 14 billion dollars in
2024. By 2026, [music]
reports had it raising money around 60
billion-dollar valuation, but you're
probably not going to start the next
Lockheed Martin. You can either be the
barnacle on the whale that is the
military, selling any kind of picks and
shovels, or on the private side, you
could lower individual risk, security
news, infrastructure, that kind of
thing.
Number eight, make your home climate
resistant and independent. Extreme
weather events are going to be a lot
more common as ocean temperatures keep
rising. This means the grid will be down
more often. Fires will be more frequent
and wind events are reshaping how to
build and refurbish our homes. Your
house is the most expensive purchase
you'll make in your life. So, there's an
economic incentive to protect [music] it
and update it. It starts with power
independence. US residential solar grew
three times in the past 10 years to
almost 5 million houses on track to get
to 10 million by 2030. 64% of new
rooftop solar installations now include
a battery. Heat pumps [music] have out
sold gas furnaces in the US for 4 years
running with 3.6 million units shipped
in 2025. The stack should pay for itself
in under 8 years. America is finally
realizing you shouldn't build houses
with plywood. The trend isn't to go
fully off the grid, but to build your
own parallel infrastructure in case the
grid isn't reliable anymore. A lot of
people want this
>> [music]
>> but don't know where to start or how to
do this. They're incentivized to buy as
a result. Rich people don't build with
better versions of the same materials,
they build with completely different
materials designed to protect their
investment. It also impacts your
insurance payments.
>> [music]
>> Just keep that in mind.
Number seven, the ultra rich economy.
Everyone is getting rich but you. It's
true. Globally, we're getting a new
millionaire every 17 seconds, a new
billionaire every 1.3 days. There's new
self-made money out there, meaning
they've never been exposed to wealth, so
they want to enjoy it. This means more
super yachts, more private jets, [music]
better food, better everything. There is
a separate economy within the economy
catering just to this select class of
people. [music]
That economy is booming. It's the
fastest expansion of ultra wealth in
human history. The surprising
opportunity is that many millionaires in
this space will not sell glamour. They
will sell the boring systems that keep
glamour functioning. Someone has to
staff the yacht, maintain the smart
home, manage the art shipment, and make
sure the wellness retreat doesn't serve
gluten to a woman who owns three
islands. Budgets [music] are moving from
what they own to what their bodies look
and function like. The trend is more
beauty transformations, but less
visible. The status is you look young
and rested. The ultra rich economy
rewards anyone who can sell discretion,
trust, and the removal of annoying human
friction.
Number six, [music]
video games. Now, you probably didn't
know this, but video games are bigger
than movies, music, books, and streaming
combined. Not only are video games the
highest form of entertainment humanity
has ever seen yet, but it's also
reshaping humankind. While the older
half of the population thinks gaming is
Candy Crush, the younger half grew up
with skill trees, with online friends,
[music] with quests. Basically,
everything you used to do outside is
done online. This shapes them
differently. Many technical jobs require
people with this exact [music] skill set
to operate heavy machinery remotely. And
they'll hire young because your dad
won't want to learn how to use a
keyboard to drive a drone. Then, there's
the media aspect. Esports and watching
other people play video games is bigger
than most major sports leagues.
>> [music]
>> By the numbers, the 2025 NBA finals had
10.27 million viewers. At its peak,
[music] League of Legends World's Finals
set a historical benchmark of 99.6
million viewers in 2018. When GTA 6 will
drop later this year, people will not go
to work. GTA 6 will create millionaires
because the cloud around it isn't owned
by anyone yet.
>> [music]
>> It's like a new social media popping up
and nobody is the most subscribed yet.
Now realizing how big gaming is is the
understatement of the decade. Then we
have video game education. You can do
the full prep to become an HVAC
installer or an electrician in VR and
then go ahead and pick up your license.
Have you seen all the simulator games?
Flight simulator, Cities: Skylines,
Farming Simulator, Trucking Simulator,
Goat Simulator. [music] But just so you
know, when you're playing those, you're
training AI on how to do those exact
things.
Number five, real-world bridges for AI
agents. Now most people think AI is a
product. What we're seeing is AI
becoming a utility like electricity. We
don't need more junk. [music] Half the
internet is now summaries of summaries
written by machines that didn't read the
original either. The alpha is in the AI
that does specific things for specific
real-life situations. AI will become the
interface layer between people who buy
and sell real stuff. It'll do the
paperwork for us. The winners will build
AI that does one ugly real-world job
extremely well. AI that talks to
insurance companies and gets you a
better quote. AI that reads construction
permits or can fully file for one on
your behalf. AI that negotiates medical
bills or fights parking tickets. AI that
follows up with leads or schedules
tradesmen more efficiently. AI is
already smart enough to answer. What it
needs now is permission to act.
>> [music]
>> You have a unique opportunity in time to
train AI to do something very specific
that a lot of people find valuable and
profit from. Once the bridges are built,
these AI agents will have legal status
just like your LLC does. They'll be able
to transact on yours or their own
behalf. Robinhood is already letting
ChatGPT trade stocks for you and pretty
soon prediction markets will follow. And
once software can do real work, the
limiting factor becomes something much
more physical.
Number four,
>> [music]
>> demand for electricity massively
outpaces supply. Everyone talks about
data centers, electric cars, AI-powered
everything. Meanwhile, the power grid
sitting in the corner is like, "Guys, I
was built when the most advanced thing
in your house was a toaster, okay?" This
creates one of the least sexy and most
profitable opportunity zones of the
decade. The demand is growing
exponentially, and unlike oil, anyone
can produce electricity at different
scales with interested parties openly
looking to buy your excess at a premium.
There's a 5-plus year wait list for
utility-scale transformers right now.
There's a global shortage of large
electrical equipment, cooling equipment.
The 18-year-old who skips college and
becomes a line worker is going to retire
wealthy before his classmates pay off
their student loans. A tradesperson
earns 200K a year. A person who owns a
30-employee electrical contracting
company takes home 5 million a year in
profit. This is the largest
infrastructure buildout since the rural
electrification in the 1930s. The
companies that [music] ride this wave
will compound for 20 years.
Number three, more people renting
[music] forever.
The median age of a first-time American
home buyer hit 40 in 2026. 40 years ago,
the age was 28. Home prices have risen
60% since 2020, and mortgage rates are
above 6%. Single-family rental is the
fastest-growing real estate category in
America. Hedge funds are buying entire
suburbs and renting them out. Local
investors with 10 to 50 homes are seeing
8 to 12% cash yields. Institutions took
over. The word multifamily gets them
[music] wet. The new American dream is
not owning a home, it's getting your
security deposit back. That's where we
are right now. Renting used to be
temporary, a phase, a waiting room
before real life. Now renting is
becoming permanent. The funniest part is
that renting forever creates rich person
problems for non-rich people. People
need storage because apartments are so
small. They need portable furniture
because they might move. Better
insurance because they don't own the
building. They need financial products
because they're not building equity.
They need community because a
neighborhood doesn't feel permanent.
They need services that make life feel
stable inside of an unstable housing
system. And that is where the new
millionaires get built. Not by selling
houses, by selling permanence to people
who cannot buy it themselves. Midterm
rentals don't have a clear winner yet.
But next Sunday we'll show you a
loophole on how the rich are able to
upgrade their house four times in a
decade without paying any taxes.
Subscribe so you don't miss out.
Number two, storage. We just have too
much stuff. We kept buying things and we
hoard all of it. Storage is what happens
when people break up with their
possessions emotionally but not legally.
Storage is booming because modern life
is unstable and less predictable than
ever before. People move more often.
Apartments are smaller. Renters don't
have basements. Adult [music] hobbies
require gear. Half of every self-storage
facility in America is now business
inventory because people do e-commerce
as a side hustle to supplement income.
The US self-storage market is worth $48
billion.
It's grown every single year for 30
consecutive years including through 2008
when literally everything else was on
fire. Public Storage and [music] Extra
Space have outperformed the S&P 500 over
the past 20 years. Local facilities
trade for 6 to 10x annual cash flow. A
$2 million facility can throw off
$250,000
a year. This is one of the most
accessible commercial real estate plays
for someone with [music] 500,000 to 1
million dollars to deploy. And it's no
longer just aluminum windowless boxes.
Climate-controlled [music]
premium storage, wine cellars, watch
storage, art storage, sneaker storage.
The luxury self-storage tier charges
three to five times normal rates and has
long wait lists. Specialty storage
services, cold storage for biotech and
pharmaceuticals, document storage for
law firms or even for the US government.
The list goes on forever. The move here,
start with storage services if you can
afford owning facilities. But the
ecosystem has many smaller entry points.
Storage is the economy of delayed
decisions. [music] And delayed decisions
are becoming a lifestyle.
And number one, super health at home.
Rich person recovery toys are becoming
normal person tools. Pretty soon you'll
be getting the same treatment that Messi
or LeBron is getting straight in your
living room. 10 years ago, if you had a
hyperbaric chamber in your home, you
were either an elite athlete or a
billionaire. Cold plunges used to be
something Russian men did in
documentaries, not something your
average club promoter hosting a podcast
shills as an affiliate. [music] Same
with red light therapy. Continuous
glucose monitors used to be for
diabetics. Air filters, sleep trackers,
the list goes on and on. The money is in
one of three places. Either in selling
the tool, explaining the tool, or
helping normal people not use the tool
like idiots.
>> [music]
>> Because giving people health technology
doesn't automatically make them healthy.
They're just confused with better
equipment. This is where state becomes
the big word of the next decade.
Metabolic state, recovery state, focus
[music] state, sleep state, stress
state, fertility state, mood state.
You'll be hearing it a lot, just wait.
The winning companies won't drown people
in data. They will translate the body
into simple action. The next decade
rewards people who get close to the
bottleneck, learn the customer pain,
start with a service, then productize
what repeats. Don't chase the biggest
companies trending, chase the messy
service layer around it. That means
don't build Ozempic, serve Ozempic
users. Don't build a NATO, serve the
risk economy. Don't build Open AI,
automate one ugly workflow. Don't build
the grid, become the electrician or
installer. Don't build Harvard, teach
one skill parents will pay for. Don't
build a hospital, package rich person
health tools for normal people. Which of
these do you think will have the biggest
impact in your life? Let us know in the
comments. And now here's your bonus,
mind gyms. So what's the nicotine patch
solution for addiction to doomscrolling?
Because look, okay, our ability to focus
went down the drain since short-form
content became a thing.
>> [music]
>> We see it as junk food for the brain. If
you were to tell someone from 100 years
ago that you would pay good money to
make physical effort without any other
outcome but to get your body sore, they
would laugh at you. You're probably
laughing at mind gyms right now. But
this isn't some kind of gimmick like
silent retreats, but spaces created to
slow down your mind's BPM to let you
think clearly and purposefully, but at
scale. This is why writers usually
travel to small coastal towns with an
old-school typewriter or a laptop
without socials. Think of it as taking
your mind to the gym. And we know
there's something here because some of
the most loved sessions inside the Alux
app already do this. There's an entire
collection called Therapy for Founders.
10 years of therapy compressed into 10
sessions, 10 minutes each. We could have
sold it as a standalone product for more
than the cost of a yearly membership,
but it's already inside the app. Scan
this QR code on screen to get 25% off.
And if you've made it to the very end
here, write the word mind in the
comments and we'll try to thank as many
of you as we can personally. I'll see
you on the inside, but in the meantime,
take care E-Laxer. Thanks for watching.