Today's guest is Gen Z's existential philosopher. You are what you think about. You are your thoughts. So, you materialize your life by controlling your thoughts and how you believe and by proxy to actions that you take. A boy from Nebraska making videos in his parents' basement. He was a self-described loser who didn't go to prom, skipped his own graduation, and the only friends he found were indebt philosophers. Not a single person texted me 7 months, and not even my own family texted me. But I would pray to God often, either take away my loneliness or give me someone to be with. >> Now on the same apps that he says are rotting Jenz's brain, he has over 1.5 million followers by sharing the wisdom gatekept by the modern education system. We are in a marketing holocaust. You don't even have a chance to develop your own identity. You have to make the effort [music] and have the agency to start creating more than you consume. In this episode, we'll explore the deadly sins corrupting this generation, expose why social networks have made us less connected than ever before, and question if he's just a pseudo philosopher trying to profit off Jin's pain or one of the only men trying to guide them toward truth. Algorithms are perhaps the most dangerous threat to our society right now. And the reason they're so dangerous is that >> Jet Franen, welcome to the Jack Neil podcast. >> Thank you. I feel very honored to be here. a good place to start here. Why do you think everything feels off these days? I feel like 2020 was a sort of psychological line that was drawn in the sand where we post the entire it's not even just pandemic but transition to online we entered what I refer to as the marketing holocaust where we are drowning in endless marketing where essentially you don't even have a chance to develop your own identity. It's basically thrown at you between algorithms. You can't go on the bus to work without there being some sort of advertisement that's on there. And what happens is whether you choose to pick this up, you are at some point or another naturally going to find things that you want to identify with. This could be subconscious, which is the scary part because you're not even aware that you're sort of slipping into it. But because we're constantly having things shoved down our throat, we're not ourselves anymore. We're almost like a bunch of different collective groups, but that isn't really the truest version of ourselves. And because of that, there's sort of this distance that's been created between meaning, which in my opinion is where you're closest to yourself and who you really are. And then by proxy, you go about the world in ways that align with that. And then what we're almost engineered to be by algorithms and by marketing. And I think that's fundamentally the reason why we have a meaning crisis in the world right now. >> What have been the effects on jinzy men? Like what are the behaviors that you're seeing are different? What is the attitudes that you're seeing are different in this culture where we're constantly being marketed to every day? >> I think a big one's resentment. I think what happens is when you're being marketed to, the number one way that marketing works is they don't just show you a product. They show you Bruce Wayne with that product. So now what you're doing is you are looking at Bruce Wayne and saying I want to be that. Well, what does Bruce Wayne have? He has the Rolex. He has the suit. He's got the charisma. All this stuff. And whether you are aware of it or not, over time there's sort of inevitably going to be a distance between you and the person that you want to become. And what happens then is you lack peace and you start to build resentment and you're like, "Oh, why am I not this thing?" And the answer is because that's unrealistic. And even Bruce Wayne himself, I mean, he's a fictional character, but let's take a highly looked at individual in the male community right now. I just off the top of my head, Marlin. So Marlin's this really good-looking guy. He's charismatic. He's got a lot of things going for him. He's got, you know, attention, money, everything. But the thing is, people don't see Marlin behind the scenes. So they think that this almost fabricated I I'm not calling him fake, but this version of himself that he shows the internet is who everyone is comparing themselves to, which is a highlight reel. And you are sitting in your bed late at night when you can't sleep and you're thinking about all the different flaws that you have and how you're not where you want to be in life. And so naturally, this sort of builds up a resentment inside of you. And this compounds over time. This is when it gets very dangerous because you slip into you you try to find communities of people that sort of reflect what you the values that you believe in. I mean everyone's guilty of this. I'm guilty of this. But what ends up happening is essentially you are radicalized not necessarily although that that word has very negative connotation as though it's not the truth but you become radicalized in that you think that your way is the only way and that the world is against you. And if you're paying attention, every group or I like to call them archetypes. All the different archetypes that exist in the world, they all in some way, shape, or form can fall very easily into this sort of victim mindset. Oh my gosh, it's me verse the world, right? It was for millennia there were legitimate groups of people that were, you know, far more oppressed than others. And nowadays, the people that used to be at the top of the apex, you know, take a guy like me, white, straight, male, now all of a sudden we feel like we're the oppressed groups. And every single group has this. And that's why you've probably heard the term oppression Olympics. But specifically with Gen Z men, you feel like all the generations before you had this huge leg up and now everyone's telling you, "Oh, you have the be you. This is the best situation anyone could be in." And then you go about your day and you're like, well, I don't really see how that's different. And so naturally, you start to form absolute and extreme ideologies. And once again, sometimes this could be subconscious and people aren't aware of it. And it doesn't apply to everyone, but on average, this is becoming increasingly more common amongst our generation. I would say it seems to me that a lot of men have higher than before expectations of what they think it is to be a man or what it is to be successful or what it is to be fulfilled and as a result they develop this resentment and can turn to different vices as a way to cope with it. I wanted to ask you what are the seven deadly sins of this generation? >> That's a good question. The first one and the biggest one is consumption. Because what happens is you have people that are consuming more than they're creating. And I believe that this is a direct line to resentment. But potentially worse than that is depression, anxiety, various mental health issues. The average person in America and really in all first world countries, they are spending more time online scrolling, watching TV, YouTube, whatever it is, than they are actually producing anything of substance. Now, what you create doesn't need to be public. It doesn't need to be what me and you do. I'm not saying you have to go and make videos, but you need to you could be journaling. You could be painting for yourself. You could be be doing something. But humans are naturally expressive creatures. And there's one quote, I don't know who says it, but I think Jim Carrey said it in in some speech where he's like, "The opposite of depression is expression." And so, in other words, almost like the cure of depression is expression. And what happens if you're going to school, you're going to your job, you come home every day, there's really nothing else to do. You might go to the gym and then you're sitting there and you're like, "Well, I have nothing to do." and creating something seems like too much effort or oh it's not going to amount to anything. So instead let me just go on my phone for a little bit just 15 minutes. All of a sudden that 15 minutes turns into 3 hours 4 hours and now you repeat this process. It becomes a habit for 10 years of your life. Let's say you you spend your 20s, you know, spending more time consuming than you're creating. You're going to look back and not really have much to show for yourself. And what's really scary about this is it's never for millennia this has not been the case because we have not had access to so much various forms of media to consume that you were forced to create. I was having a conversation with my dad and I was like when you were in your 20s what did you do on your free time? He's like I mean I had to go out with my friends. I would just find something to do. I would you know maybe try to focus on establishing my skills in whatever career path I was pursuing. And so these things are sort of absent for our generation, right? You can easily just go on your phone and all of a sudden, you know, like I was mentioning before, hours go by. And we're all victims of this. We've all done it, right? I I do it. I've gotten a lot better. But what's interesting is I can say firsthand, I used to have very bad mental health issues, especially in late high school and through pretty much the first three years of college. And what I was doing was I wanted this life that I thought I was I believed I was entitled to a certain life. Not for any good reason. It was I just thought it based off of watching all these videos online and I would be like, "Oh, I'm the type of guy that would do that. Are you familiar with the term success porn?" >> Yeah. >> So, it's like I'd go online and I see a video of Naval Robocant talking about some business idea and I'm like, "That's genius." And then I literally get a dopamine hit as though somehow I formulated that thought myself. I see David Gogggins running really hard and I'm like, "Oh yeah, it's 3:00 a.m." I'm like, "I'm the type of guy that does that. I'm not going to do it right now because it's 3:00 a.m." But then the next day comes and nothing happens. And so consume, consume, consume. And then you're bound to basically get depressed. You're bound to compare yourself to someone like Marlin. And then you're like, "Where's my life going?" You have to make the effort and have the agency to start creating more than you consume. Last October, I started creating more than I consumed. I could very proudly say that since October, not a single day has gone by where I've consumed more than I've created. And because of that, my entire life has changed. But more than that, it's really I've started to shape my own identity. I've started to have a different outlook on life. I lost that resentment that I used to hold. I lost that entitlement that I that I thought I was owed in life. And that's where I started to see real progress. I think that's that's the number one sin >> because you're saying that if you create content, if you create in general, uh you build your own identity, but if you consume it, then someone else is picking that identity for you. >> Exactly. So what's happening is people are being handed their identity and they're under the illusion that they drew that conclusion in the first place. Most of the time what someone's identity falls into is who speaks to them the most in their experience. What group of people can validate how I feel? The entire reason why Andrew Tate blew up like he did was because he was one of the first, probably the first mainstream guy maybe besides Jordan Peterson that was talking about the struggles that young men were facing. And it was such a almost taboo topic to talk about because as I was saying before, it's like for millennia men have been on top of society and really the socioeconomic state of the world and everything like that. And so when something doesn't feel right, it's like, well, how can you complain because you've been on top? And so no one would talk about it. Then Andrew Tay talks about it and all these guys are like, there's something about the way that he speaks with such conviction that I'm attracted to. And then all of a sudden you have I wouldn't say an entire generation of men but a very big percentage that are now not really secondg guessing anything that he says or that sort of sphere of beliefs or ideology say. They're just kind of going with it because well they validated me with one thing so that means everything else they say is right. >> Um which is a very slippery slope and you you have to check yourself cuz >> there's so much there there's flaws with everything. you're being brainwashed if you don't think that there's something wrong. And so th this is such a good point honestly is that so often people will get attracted to a figure or a group because they say one thing that is true at the time and then maybe they'll even say another thing that's true at the time and then they slip in poison, right? And it's not helpful to your life. Like I don't know, you start watching a creator and they're telling you to go to the gym and then you end up buying meme coins. Probably not the best creator for you to be following long term. You have to actively choose which ideas of theirs are the good ideas, you know. >> Well, the problem with that, I would say, and I'm sure you agree, is that critical thinking is sort of a a dying skill. Nuance is dying in real time. And the reason it is is because like I was saying, we're in a marketing holocaust and that is a form of marketing, is it not? So what happens is you're flooded, your brain is flooded with so much information. The real skill is like you were just saying, deciphering what's true and what's not. And the internet is so full of just so much information. A lot of it, I would almost argue the majority of it is just completely false. it is sort of used to make people feel better or for the person that's creating that information. There's some sort of ulterior motive whether it be views, money, maybe there it's a uh research group that is being paid out by someone that they're going to interest. >> And what ends up happening is now the internet is flooded with so much information that really the skill is figuring out what's true and what's not. And the average person cannot decipher this. And so that's why real true information that's very damaging to certain groups of people, the government, whatever does exist out there on the internet and it is true, but they don't really care because it's it's one fish in a sea of millions of fish. So, who's actually going to take the time? And then once they do, you're going to have people that are sort of refuting those claims and it's a recurring cycle. I'm curious uh and we'll get into the other deadly sins in a bit, but from like you seem to me like someone who went down various rabbit holes, went on a self-development journey over the past few years. And when you think about truth, do you think most things are just untrue? And you think truth can only come from conversations between people? Do you think truth can only come from like yourself? What do you think it is? Well, I think to some extent you have to acknowledge that every person has a bias regardless of how much they want to deny that. Uh myself included, everyone has an ego and sometimes these things can get in the way. You think in your head that you're processing logic first and then cross referencing logic with your own personal experiences, but really you're processing how you emotionally feel first and cross referencing that with your personal experiences. And so as it relates to what is real, what's not, the truth is is you need to somehow disassociate your own interest or what you want to be true or how you're feeling in the moment with okay, what makes logical sense and what is going to be backed up by multiple sources or let me just forget about whatever I've gone through in life and let me just try to objectively look at it. And it's impossible to be 100% objective. It's it's simply not possible. As much as people on the internet will try to tell you and then sell you something because of it, it's just not possible. So, you have to be very curious. I would say that that's a skill is genuine. Curiosity is where the desire for the truth is greater than your desire to feel good. >> What are the rest of the sins? >> Quick side note, something I thought was strange and I have the stat here. It's 80% of people pay way too much for their car insurance. And for the people listening to the podcast right now, I hope you guys know that my goal is for you to either make money, save money, or find truth. So, I found this useful tool. Basically, you just put in your zip code, how many cars you own, and it instantly shows you whether or not you could be saving money. It's super accurate. It's free, and the whole process takes less than a minute. So, if you want to try it out and figure out if you could be saving money right now as we speak, just go to jacknil.com/auto or scan the QR code on screen. You can also hit the first link in the description. But anyway, guys, back to the podcast. What are the rest of the sins? >> First one was consumption. Second one has to be conformity. >> Conformity is to some extent can be a good thing. I know it has a negative connotation. Normally when people say you're conforming, they're trying to say that you're fake. And I myself have definitely had a lot of conversations. I've made many videos about this this concept. But to some extent, humans are social creatures and you need unification, especially if you want to work towards a common goal. So that sense of conformity is good. But there's a lot of nuance to it because what happens is like we were talking about earlier when you start to see something online and you like that and it validates how you feel. All of a sudden, slowly but surely, and this happens very subconsciously, you start to sort of fall into that mold, that archetype, and it's so slow, but it's so gra it just it's it's perpetual in the way that it comes. You can't really escape it. You don't know that it's happening. All of a sudden, you know, two years ago, you were moderate on your political views and now all of a sudden you are like, you know, let's just say hardcore liberal. I whatever ideology you prescribe to doesn't matter to me. But a lot of times what happens is people just gradually fall more and more into a certain belief system because the way that humans are designed is you are seeking validation because from a evolutionary standpoint a a sort of tribal aspect if you didn't fit in with you know the community that you were born into. I mean you're committing not just social but you could be committing physical in the sense that you're going to be an outcast and maybe they kick you out. So you have to conform to some extent and then what happens is people are scared to deviate from the mean of whatever group of people they believe in. And so this is what what real brainwashing is is you're so attached to a certain ideology, belief, group of people that deviation even to the smallest degree is almost it is almost you're you're cutting yourself out from that group. And this is so scary to your brain, your mind, that even if you deep down do think else-wise, you're going to reject that and you're going to suppress that because your brain saying, "I can't afford to lose my entire community and by proxy my psychological well-being." And so this is dangerous because yeah, you're just sort of fitting in there, but all of a sudden you're not your truest self. And I'm not sure if you're familiar with the work of Carl Young. I love a lot of his work, but I think his best work is talking about when people suppress their true identity, uh, this inability to confront who they truly are willly and subtly dictate the decisions that they make in their life because their life is ran by their subconscious mind. So if you can't sort of face these shadows or these aspects of yourself that you're suppressing for the sake of conformity, all of a sudden the next 40 years of your life are going to look a lot different and they're going to look more for the intentions of the group than the intentions of yourself. And there are fewer and fewer modern-day avant guards. You know, you have you have less people standing out. you have less people that are being the I I wouldn't say the truest version of yourself, but I would say adjacent to their spirituality and who they what they align with in the absence of pure opinions, in the absence of validation or the need to fit in. And long-term, if we take an entire generation that feels this way, and I would argue that our generation is suffering from this idea of conformity more than these philosophers that lived hundreds of years ago talked about simply because of social media, all of a sudden, if 20, 30 years down the line, our society is going to be almost robotic. It's going to be depressing in the sense that everything will be shallow. Everyone will It's almost like LinkedIn. Everyone's fake. Everyone knows everyone's fake, but you got to do it because it's the norm. Imagine if we apply that to society on a grander scale. And as time goes on, this compounds more. And as time goes on, people stay online more. And all of a sudden, these issues snowball and it's potentially greater than we might be able to fix in our one lifetime. >> Can you go through the rest of the sins and then we'll break down one more? I'm curious what you have. >> Entitlement is a big one. That's one that I've suffered with a lot of my life. feeling like you are owed something simply by existing. The woman in the red dress, the woman in the red dress specifically though, it's somebody asking you, "Hey, do you want to go do that thing?" Not necessarily the thing itself. Hey, do you want to go go out to the bar tonight? Well, it's not that you do or don't want to go to the bar. It's that your friend asked you and now you somehow feel obligated or you want to be a good friend or X Y and Z. And it's just the path of least resistance is to say yes to that. So the woman in the red dress, but more specifically the person that's sort of aiming you towards it. I would say victim mentality is another huge one with our generation. As I was saying before, everyone can find their community on the internet that is going to validate how they feel and then they think that they are right. Okay. So this is another big one and it kind of goes a little bit with entitlement. Resentment. >> Resentment is so easy. There's a Carl Young quote where and and I'm sort of paraphrasing this here but he says people are suffering the effects of their unlived lives. They become bitter critical towards not the world but themselves because for example they wanted to be an author. They went to school, got an English degree, got a literature degree, and then they see someone else has a published work, and they read that and they're like, really? Like, that's it? But really, they never chase their dream. They never did anything. So they become resentful because they see someone like me on the internet, someone like you, and we're just two guys that are curious about the world, interested in certain things, and we decided to take the leap of faith and put ourselves out there and, you know, went through all the failures, and got to a certain point, and then they see us, and they're like, "Oh, this is just a regular video of Jack talking to some guy. If I was in Jack's position, I would be doing the same thing. I would be doing potentially better than him." So they build up resentment. And once again, social media amplifies this because it doesn't matter what you're interested in, somebody is out there doing it. And this is a very easy frame of mind to fall into. >> Right? >> The last deadly sin and the one that gets the most overlooked is passivity. When you are going with the flow that the system designed for you, I'll give you an easy example. This is what I did and this is what a lot of the peers people that I grew up with did. You go to school and you just try to do a good job at school, balance having fun, but really you want to get good grades because you want to go to a a prestigious institution or just you're trying to get your degree. You go to school, you get an internship, you eventually get that job lined up. You're doing the steps that you were told to do and all of a sudden you do the right thing for the next 30 years of your life and you are the definition of mediocre. And I think mediocrity is one of the greatest tragedies and it's really bred. Not that everyone is meant for something greater, but I do think that a lot of people find contentment and they become passive because they check the box where societyy's like, "Okay, you you did enough. You're not going to get shamed by any of your family members if you work a nineto-ive." They're like, "Hey, you're paying the bills. Good on you." And listen, all respect to the people that work nineto-fives. I come from a family of people that work 9 to5s and they certainly work hard but I almost relate it to quiet quitting where okay I'm doing enough and so the fact that there is effort that's being put out is that's enough for me to feel like my peers are going to respect me and people don't even consciously understand that this is sort of a a great motivation or benchmark that they're dictating their life by if my peers are going to validate me or not. Who's going to make fun of you if you are making $80,000 a year and you are an accountant and on the weekends you go golfing with your friends and you have a wife and you have kids and you're getting by. You're not super rich, but you're you're, you know, still able to afford things and by all means, you live a respectable life. And I'm not saying it's not a respectable life, but what I am saying is these people are coping and thinking that this was a life that was meant for them and that that's all they could do. When in reality, they're passive. And being passive is the path of least resistance. I remember when I was a kid, this sound, this might sound silly to you, but it was 2020, right around the time that I was referring to that psychological barrier. I was a sophomore in high school. We had just the school had closed for the year for COVID and that TV show Outer Banks came out. Have you seen that show? >> Yeah. >> Yeah. So, I watched that show and I saw a group of kids that went out in the world and they did whatever they wanted and instantly I was just mesmerized by the show. I don't know why that show captivated me so much. All of my peers were talking about that show and I remember sitting there just being like, "Wow, I this show makes me want to be an actor or it makes me want to be like a surfer with a bunch of friends, you know what I mean?" And I really like truly was like, "This is this is it. This is the life that I want." I was getting a dopamine hit from watching television. I was getting a dopamine hit from scrolling on Instagram reels and seeing edits of these people that I wanted to be like. And I became passive. And once again, and you'll notice a theme with sort of the things I'm talking about here, it's very subconscious. It's very subtle. You don't notice it's going on, or if you do, it's just so minor that it's not something that you feel the need to confront or address immediately. So, all of a sudden, three years went by and I didn't do anything. And I was like, "Oh, I I really want to want to be an actor." Three years went by, nothing happened. I didn't do anything. But this is the standard. It's you want to do something. It seems a little out of reach. It seems a little bit unre not a little bit, a lot of bit unrealistic. It It's unrealistic for you to have a podcast with 3 plus million subscribers. That's literally the top 0001%. I mean, it's basically impossible from most people's standards. So, if I want to be the next Jack, why should I even try? like I just I'll just get the dopamine hits from seeing him interview some of the biggest, you know, most successful or most well-known people in the world. And deep down, I think that I can do the same thing as him. But so, so that's enough for my brain to cope. But it's really just passivity. It's really the inability to take responsibility for your life and and have agency. >> I love that. It's like the things that are actually the problems in your life are the subconscious. Yes. >> Uh behaviors that you don't realize you're doing. Like it's like when I think about what God a lot of people worship, it's the one they don't realize they worship. You know what I mean? It's like uh I mean this is a little heady for this point of the podcast, but I'm sure you're familiar with like narcissism. >> Mhm. >> And it's like narcissism is the idea that like you are God. And like when I think about society right now, it's almost as though everyone worships that, but they don't call it narcissism because it feels so real to them. They just like worship whatever their own desires are. And I I think too what you're saying with uh the person at the playing golf with their friends on the weekend, making 80K a year, like the fact that they get no criticism is validation that they're on the right path, but do you think that that's the case? Like, do you think being on the right path means getting no criticism? >> Oh, that means you're on the wrong path. If you're getting no criticism, I think if you are doing something and you are excellent at what you do, which I would argue that potentially the purpose in your life is to figure out what you're good at and by proxy you will enjoy. I think if you're good at something and at least in my life experience, you enjoy what you're good at. You find that thing, you become good at it. People are going to resent you simply for the fact that you are becoming successful at this very thing. And the average person, think about your hometown to anyone that's watching this right now. How many people from your hometown really stand out as individuals who have achieved sort of I I don't want to say status because it doesn't have to be public, but have become widely regarded as the top in their respective fields in life at whatever they're pursuing. The chances are for the average person, if you're not from a major city, you might have zero people in your hometown that really fit that. Okay, they're the top 01%. How many people have actually been able to become professional athletes or actors or whatever it is, right? And when you sort of see that and no one's going where they want to be and then they start to see people online that are that exception, they are the standout person, naturally they're going to build up that resentment and envy you. So if you're not getting criticism, if you're not getting hate, you're not doing something right. I I I can't even think of one per Can you name me one person in human history who was great at what they did and it was in any way, shape, or form known and they didn't get hate. But they're not actually angry at you. It's more so a projection. So they're angry at themselves and you're the poster. Especially if you're in the public eye like me or you. More people are going to know, more people are going to see. And then that just becomes like an easy copout. You're, you know, a billboard on the side of a of a giant building in a city. So more people are going to see that it's easier for more people to project off that obviously metaphorically here. But the reason that I think more successful people will push you more is because they also like that competition. I competition really motivates people. For me, especially when I was starting, when I was in the realm where I was pretty much just trying to break out and stand out a little bit, there were so many people in my niche that were doing the exact same thing as me. I would see a video They would maybe have a thousand followers more than me. They were getting a few thousand more views a video. And I would watch their videos and I would be like that I am so much better than that. Like I I know that I am better than that. And I would get pissed off. Not at them. I wasn't hating them, but I was more so mad at where I currently was. And then I would go in my parents' basement and I would then dedicate 16 hour days to figuring out what type of video I wanted to make, executing the video, doing all that. And I would just do it day in and day out. And then I would pass that person eventually. And then boom, it's on to the next one. And that competition kept me going. And it really got me to where I am now. And I there's still competition. There's still places that I want to go to. And that's been healthy. There there's a way that you can turn that to be healthy. >> I think friends are overrated. I think enemies are often confused with competitive friends. You know what I mean? It's like the person that's going to push you the hardest is the person doing the same thing as you. Yes. And they're competing. I want to ask, what's the most important part of your backstory to understand who you are? Are you a person that had a lot of friends? Little tip if you want to improve your look, but you're not sure what products actually work. So, a friend of ours, K Shammy, has spent the last couple years testing different ingredients to make formulas that actually improve your face. If you're feeling bloated, want to get leaner, you can take debloat, and this will minimize water retention and give you that chiseled look in your face. It's one of my favorite supplements. All of our friends use it, and it takes just a few hours to kick in before you see that noticeable change. K's company, Ascend Labs, also just released a brand new formula called Uglow, which gives you a brighter look and a consistent glow on your face. So, if you guys want formulations that actually make you look visibly better, just go to jackneil.com/ascend and you can get 10% off your first order. Also, you can scan the QR code on screen or hit the first link in the description. But anyway, guys, back to the podcast. What's the most important part of your backstory to understand who you are? Are you a person that had a lot of friends? So, when I was younger, and when I say younger, um, up until 7th grade, so middle school, I was actually extremely well-liked. I was po, this kind of sounds a little bit narcissistic, but I do think I was popular. I had was the athletic kid sort of that fit into that jock and I was good at school too. So I was I don't know I was I think I was held in high regards by my peers and I was doing sports and I sort of built my identity around that stuff. Super vain but when you're a kid I mean it kind of that's just kind of how it goes. You haven't developed enough to know some of the deeper stuff. And around 7th grade going into eighth grade, I decided to cut off some of my closest friends who were, you know, the most popular guys in school. And the reason I did it sounds super silly, but I they were starting to get into that's around the time where, you know, people are doing more mature things. They're starting to maybe do drugs, vaping, drinking, hanging out with girls. I think you know where I'm going with that. I come from a very honest, hardworking Christian family. The values that were instilled in me is like you what matters is the type of person you are and the effect that you have on others. And you know, I never really saw my parents drink when I grew up. My siblings weren't doing anything crazy. So the household I was very blessed, very privileged in the household that I grew up in. And I didn't want to go down that route. I almost got I would almost say I was scared when I saw my friends start to do that stuff. And so I sort of pulled away, but I still was in sports. I was still friendly. It wasn't like there was a bad falling out. It was just we turn from friends to acquaintances. And then eighth grade happens, freshman year happens, and I'm I play baseball, I play basketball, I play lacrosse, I'm, you know, in the extracurriculars, very involved in school. I'm doing the things that an individual that would have sort of a trajectory of being very social, you would assume u is going on. And I don't know what it was, but I just really got to a point where I couldn't stand a lot of my peers. I thought that a lot of them were very fake. I saw the sort of hierarchal nature that begins to develop even in middle school, but very much so in high school. I saw how all the stuff they say at the movies was it was exaggerated but it was true in in terms of like there is a hierarchy and I found myself pretty much for lack of better terms I was the [ __ ] of the friend group that I was a part of and I would I use friend group loosely there because I think they were more acquaintances than friends and I wasn't inspired by this group of people but they were sort of the popular jocks they were well established and liked in my school and I don't know what happened But I just couldn't really take it anymore. I was, you know, kind of done with it. And so I decided to I I wouldn't say that I necessarily expelled myself from that. It was, you know, I kind of became a little bit bitter and I don't think and I think rightfully so. They didn't really like me anymore. I was kind of being a little bit of an [ __ ] And then I end up, long story short, by sophomore year, no friends. No friends at all. I was still acquaintances with all these top people. But for example, we had it was homecoming the dance and we're sitting at this lunch table. This is freshman year and it's like all of the this friend group, the guys and the girls sitting at this table. There's probably 20 of us there and everyone at this table was going to to this homecoming together and I wasn't invited. And naturally, I'm not going to show them that I was affected by the fact that I wasn't invited. But how would you feel if literally every single person in your friend group openly discussed plans that they were doing in something as formal as homecoming and then they didn't invite you? And that really pissed me off. And I think that what really frustrated me was I wasn't even these people weren't impressive to me. They weren't they didn't have any sort of natural they some a lot of them were better at sports than me, but I was more interested in intellectual pursuits. When I was younger, I kind of did sports cuz that's what my family put me into. But I thought that these people were just kind of shallow and I I don't know. So I was resentful as I was alluding to earlier in this. And then all of a sudden, you know, I just distanced myself. I felt disrespected. I distanced myself. Now the rest three years of high school, it's co hits. We're alone. And you know, I quit the sport that I was doing. I didn't even like it. I realized the entire time I was doing it was because I wanted that identity of the person that played sports. I wanted that friend group which deep down I didn't like at all and I don't they didn't like me at all. So all of a sudden I'm spending my Friday, Saturday, Sunday nights alone. I'm doing school. I became very very intense about school. I was trying to become validictorian. I was you know heavily involved in my studies. That's that's the time that I fell in love with reading books. I started reading books. I was very much a what people would call performative or pretentious reader back then before those terms were popular. But I would read classic books. I would study. I started getting into politics. And I really deep down this was cope. I wanted to be smarter than everyone else. I wanted to know things better. I was naturally better at debating. And so I would sort of get into I would provoke. I would get into arguments and I would win. I was good at them. But that like who was I as a person? And so I sort of had to go through this arc where at the end of the night I'm just alone. And so this starts to compound deeply when you are a I think friends to some extent is cope. But as Aristotle would say in the Niko Machinian ethics to live a virtuous and happy life you need friends. It's just I don't think it's as important when you're young but surely in your adolescence you need social experience. And so that was gone sophomore through the rest of high school. I was still acquaintances with these people. I knew they didn't like me. They knew I didn't really like them, but it was kind of like, we'll just be cordial, whatever. Senior year, I kind of loosened up a little bit. I'm like, all right, there's no no point in holding on a grudge to these people. It's going to be whatever. And it was fine. Senior year was was fine, but I still wasn't social at all. I go into college and I say, "This is my turning point." So, I get into college and I'm thinking, you know, I I have I don't have any of the attributes that normal what you would say your your sort of poster boy, your ideal type of individual who's a part of the male loneliness epidemic would be. I would do sports. I could I knew how to talk to people. That was never an issue for me. And I wasn't like super hideous to look at. I didn't have things that you would a normal person would think would exclude you from anything social, but I just had no friends. So, I go to college and I still I don't drink or do drugs or any of that stuff. I still haven't to this day. I didn't think that made me better than anyone. But I started to realize that my freshman year of college, people really this was a huge part of the culture. American culture is very heavily into drinking, nightife, stuff like that. That just didn't align with who I was. And so I didn't join a frat or anything like that and I still wanted to be social. So I would try with these people and I would make friends kind of like school friends in my classes that you would go to twice a week. So I was like I'm talking to these people for two hours out of the whole week and they were all in frats and so we never you know developed anything further. So I would spend my my days in my dorm room. I it was literally in this basement. There were cockroaches. They called it the dungeon. Very depressed. Very depressed. I didn't have much going for me. Was trying all these different online businesses. Failed at them all. I had nothing going for me. I was like, I'm just if I'm at, by the way, >> I was at Arizona. >> So, you're at ASU University. >> University of Arizona. And then before then, you were in >> I'm in Nebraska now, but I grew up the first 21 years of my life. Technically, my home base was uh like northern Chicago. And then I I got these like sales internships and I would go and do those and I would make friends there for the summer and then they would disappear and that would be that. And I was like I started to realize a lot of things were temporary kind of hurt a little bit more and I as I was growing into adulthood I was just desperate to try anything. I was grasping at straws trying this trying that everything failed. So I was deeply deeply alone. It it it really got so bad where my parents had to sit me down and they're like, "You need to go to a therapist. You need you need legitimate help because you're you're lacking something here. We can tell you're bitter. We can tell something's wrong." And they were, as I was saying before, they're like, "Why don't you just fit in like your siblings or or like you don't have a anything about you that would make you, you know, repulsive to other people? like what what is it about you that you just can't seem to socialize? And I just became so obsessed with understanding the way the world worked, philosophy, psychology, all these things really on a surface level at that time. And I was like kind of coping, but hey, I'm just going to do me and I'll see where this goes. And then eventually I start recording videos. those videos start to do good and now all of a sudden my life is, you know, complete 180. I have people in my DMs that I looked up to when I was a kid. I have very, you know, high value, successful friends, and I kind of use that loosely because they're doing their own thing and we live at I live in Nebraska, you know what I mean? So, I'm moving in a month and I plan on traveling and and doing all these things. But to the core to understand who I am and why I have the belief system that I do, it's because I don't think I met a single person who was lonier than me between the ages of 15, 16 to, you know, the first half of 22. I'm 22 right now. >> Did you choose loneliness? >> I think it would be somewhat cope for me to say I chose loneliness. Do you think you chose it at first and over time it became harder to stop? like you became addicted to it. >> It is addicting. It's especially addicting when you start to see the self-destructive behavior other people do and how you don't want to be a part of that and you do form this I don't know if ego is the right word but you you look at yourself in a higher regard when you're social. Have you ever read Notes from Underground by Dosioski? >> So this book long story short it's about the underground man who's this guy who's deeply conscious and he's smarter than other people. He truly is, but he's very aware of that and he's like, "Oh, I hate all these other people because I'm smarter than them and I'm more conscious than them and I'm I'm 10 steps ahead of them." And he gets resentful and he starts to become almost paralyzed in life because he doesn't do things because he's constantly overthinking everything. And I feel like to some degree I fit into that that mold. But it would be co if I said that I fully chose isolation for myself because I still did long for connection for pure validation. I wanted people to like me. But the one thing I was never willing to sacrifice was what I believed in and my ideologies the way I carried myself. I was always very vocal about my opinions from a very young age. Everyone in my family said this when I was >> six years old. Like Jet, you always are very vocal about what you believe. It could be the most random thing. It could be about sports. I would argue with people that Steph Curry is better than LeBron my entire middle school career. You know what I mean? So, >> would you say you're a disagreeable person? >> Depends how well I know the person. If I am meeting you or it's the first few months into me knowing you, I'm extremely agreeable. Actually, I tend not to try to get into arguments if I know people. I for most of my life I've avoided confrontation. Was always scared of confrontation. That's a little bit different now, especially that I've been in the public more. But if I know you, I am a disagreeable person. And if I love you or respect you, I'm extremely disagreeable because I think that's the ultimate form of love. So, how many years would you say you spent like very minimal time talking to people? >> Six years. I would say six years. It was really from end of freshman year, I'll just call it sophomore year of high school through up until senior year, which is this most recent calendar year of of college. And those years were fundamentally the most pivotal and important in my life because I think isolation either makes or breaks you and your agency determines how that goes. And I was finally after 6 years able to crack the code and make it work for me. But a lot of people aren't and there's still there's always time for people to grow. But yeah, with six years of legitimate I don't hang out with a single person in months at a time. You know, I had there were a few exceptions of times that I would do something with a co-orker after work, but it was more so I wanted to be able to tell my parents that I did it so they'd get a little bit off my back. I didn't really like necessarily my co-workers or connect with them. But yeah, six I six years of of deep deep I I did a seven-month time span in my life where not a single person texted me. 7 months outside of work. I didn't get a single text message. I don't know how many people can say that. Not even my own family texted me. So, >> what did month four feel like? >> You get almost numb to it. Like you were saying before, it becomes addicting. I didn't expect a text. And when you don't have the expectations, you don't suffer as much. I was recently talking about this, but in life, there's expectations in reality. and the delta between those two points, how great your expectations are, just increases your suffering. So, you want to mitigate the gap between those two points and not have high expectations because you won't be let down and you'll find that life goes more smoothly. That being said, to anyone that just listened to me say that, that is a slippery slope because if you just lower your expectations, this sort of dulls your ambition. It dulls your your hope and your positivity about life. And I'm widely regarded online as this sort of doomer commentary person. But what's really interesting is I truly believe that positivity is the only workable solution in life. >> And I can tell you firsthand that you're not going to get anything out of sitting and moping around. Even when I was making videos talking about these things, I would go to bed every single night with positive affirmations. I'd wake up in the morning. I'm listening to Kanye West. I was and I still am doing everything to develop self-belief and to be positive when I was doing these videos. It's funny. I remember talking to someone. I said, I don't know what it is, but you know, I tried so many businesses before social media and they all failed miserably. I didn't go to prom. I prom night I spent $3,000 on, you know, a business venture, whatever, and it completely blew up in my I lost the $3,000. I thought it was going to be like an epic It sounds so cringey. I thought it was going to be epic. Oh, I skipped prom and I did this when in reality I had no friends or no one to go with, so I wasn't going to go either way. [laughter] But which sounds so cringy. I can't believe I'm admitting that. But yeah, blew up in my I didn't make I lost $3,000. I'm like, "Hey, it is what it is." All these things failed. I don't know what it was, Jack, with social media. I remember texting someone and being like, "This is going to work. I I don't even think it's going to work. I know it's going to work because there was one day I got two followers and I thought that was crazy. I got two followers in a day and I said, "Oh, there's 0% chance I don't get to 100,000 because I'll just post enough videos and just do this until it's impossible for me not to hit 100,000." And like that's what happened. It was because I believed it. So positivity is the only workable solution. So you got to be very very careful. But to answer your question about, you know, 4 months in, you no longer have those expectations and you realize that this is another very popular saying online, no one's coming to save you, >> right? >> So, I was sat down and it was very hard for me to confront myself, but I said, I I got to do something. I got to do something because I'm sitting here coping saying that I'm better than other people or that I'm more worthy or more talented than other people, but I have nothing to show for it. And that was the point where I was like, "Okay, there there needs to be some sort of progress." And even after that, I would just cope by success porn. I'm gonna go online and I'm gonna watch a Joe Rogan podcast where he's got on some super ultra wealthy successful individual and I'm going to listen to that person. I'm going to relate to them. Oh yeah, I'm I'm a really hardworking person. And that's another tough thing was I always was hardworking. I was very good at school. You know, I got a full ride to college because I really try to dial in on my grades. I would always do I I've always been known by my family as someone who does extremes. You might have heard it be referenced to live life like a lion. Lions are either, you know, 110%, they're viciously chasing, trying to get food or they're very lazy, they don't really do much. And that's how I was. I was with everything I did. Once I started going to the gym, when I turned 19, I went 218 days straight for a minimum of three hours. I was going to a buffet every night and I gained 65 pounds mostly a muscle in the span of seven months or something like that and I was very extreme with it and that's how I would do most things. And so let me ask you this on the isolation. You said you practically spent six years by yourself, little to no contact with friends, talked to your family sometimes. I know you said a lot of it was cope, but what do you think is the one truth that a man can only learn by himself? You cannot develop your identity if you as a man, if you don't spend a substantial amount of time completely alone. 99% of hometowns in America are going to have, this sounds very negative, but it's the cold hard truth, viciously mediocre people that truly are not striving for greatness. In my hometown, I from a very young age, I would always tell my parents, I really want to be successful at something. I don't know what it is, but I'm very ambitious about being successful about something. And people talk, they say the same thing. Everyone says they want to be successful. Everyone says they want to do something, but man, I just was so uninspired [snorts] by the people that I grew up with, which sounds so bad. I I don't think they're less valuable as humans. I I'm not saying that I'm intrinsically better than these people, but I was not inspired by them. I just I don't know what it was. And if I would have conformed or even having friends in and of itself can be cope, especially at that time in my life, it would have been cope if I would have stayed friends with them. I felt like that would have been a lack of self-respect. But what happens is you are diminishing and sometimes committing career suicide or not career side but you're you're destroying your potential by being friends with these people. And when you're forcing yourself into isolation and it can't just be isolation from people physically and socially. It needs to be also online. You need to distance yourself from the things you're seeing online because the average person spends more time scrolling than they do with people. So that still dictates the algorithm is dictating what you think and your identity. So you need to distance yourself from all of that in extreme isolation is sort of the only workable way that you can do that. At least that I'm aware of. I would not be sitting here having this conversation with you right now if I did not spend time in isolation. And I would not be sitting here right now if I wasn't that guy that people didn't like and was essentially saying I was pretentious or I thought I was better than everyone else. These are things that I had to go through to learn. And it would never have happened had I just conformed and been willing to go to school, get a corporate job, be a slave for the rest of my life, and just be viciously mediocre and and let my potential go to waste. >> Right. I think a lot about there's a couple ideas here that are really interesting. Like I had a guest say on the podcast recently like free will isn't real because other people alter your behavior, you know? So it's like if I say something and you reward me for it, then I'll say more of that thing. If I say something and you punish me for it, I'll say less of that thing. But it's only when you're by yourself that you kind of have this free will and you're not consuming anything because the algorithm isn't dictating where your mind goes. People aren't dictating the behaviors that you take. But I feel like you have to write, you know, like you have to get your thoughts out there in order to develop yourself. You can't just sit in silence. Yeah. >> You know, like what were the behaviors you were doing that you thought were productive in hindsight and you still try to practice? >> Yeah. So, and this is I'm glad you asked that question because that's very true. I was not doing nothing. I was trying to be a sponge and soak in as much information about life because for what I lacked, I think there was there's some sort of psychological aspect of it. But, you know, I lacked the social validation. I didn't have friends. I was trying to cope with that. And what's what's a good way for me to cope? Oh, I'm going to become smarter than everybody else. I'm going to become more well-informed, better spoken, become a better debater. and basically prove to these people that I am that the reason they rejected me was actually because I'm better than them, not worse than them. But if you are in isolation, if someone's listening to this, you have to be productive with it. You can't go into isolation and then go on your phone. You can't go into isolation and watch a streamer for 3 to four hours a day and wish that or become entitled to that certain life, become resentful. It's bound to happen because all you're going to see online is people that are better than you. So, I was I was humbly pretty productive with that period of time in my life. What prayer did you say to God when you were by yourself? >> I said either take away my loneliness or give me someone to be with. It was one or the other. But I would, the biggest thing was I just craved like having a circle, a community, one person, a girlfriend, anything. But I would pray to God often. I would just say just take away that feeling of lonely, like my desire to to be around people cuz that's what really hurt. It's like I was saying before, the expectations versus reality. I don't know if expectations is the right word in this context, but I truly had a desire to be well accepted by other people. And when I didn't have it, it stung. And I was like, okay, I'm cool being alone. That's what that's what's weird. Being alone is addicting. But in any one given night, you're fine being alone. But then those nights pile up into months. Those months into years. All of a sudden, I look back, it's been four years, and I don't have a friend group. And I'm like, God, just take away the desire to be accepted or to be around other people. And that was that was a very difficult part of my life. And eventually I matured out of it. But that is truly how I felt. And that is what I would pray to God. >> How did God answer that? God works in interesting ways. He answered it, I think, in the best way possible in retrospect. Now, that's often how that works. But I had to grow and develop as a person. I had to be more sympathetic, more caring towards others. I had to drop the I'm better than you act. And that was only going to happen if I had that time to self-reflect. But it also propelled me to be the man that I'm becoming today. I wouldn't say the man that I am because I'm still far from where I want to go. But when I was spending all that time alone, I figured out what mattered. You don't know the true value of water until you're in the desert, not when you're in the ocean. So having the absence of the thing that I wanted taught me the most about it. And now I truly believe I understand the value of friendship more than almost anyone I know because I didn't have it. I know what it's like to be around either fake people or no people at all. I figured out what it's like to be around genuine people that do want you to succeed and are not going against you. I've found individuals who unfortunately right now living in Nebraska, I don't live around anyone. I just every once in a while I hang out with my roommates. But after I move out at the end of this month, I do have some things lined up with some people that I met online. And some people have definitely had my best interest and looked out for me. And none of this would be possible. And I would not be nearly as intuitive when it comes to understanding, oh, is this person my best interest or not? had I not gone through that. So God didn't just answer my prayer, he gave me a blessing. >> You talked about empathy. Do you think Gen Z is the least empathetic generation? >> We're the most selectively empathetic. M >> and what I mean by that is when there is conflict that arises the natural this is basic human psychology the groups that you align with form and there has to be a greater support system within that group as a sort of way to deal with the conflict and what we're seeing on a large scale especially in America you have a divide and it could be men versus women whites versus blacks liberals conservatives whatever it is And people become extremely empathetic and sympathetic towards their people. But the second empathy requires you to go beyond the bounds. We're not. Which is why I think you're asking, do you think that we're the least empathetic? Because in that sense, we are. But we're more empathetic to our own people. CS Lewis has this quote. I'm paraphrasing a little bit, but I think he says something along the lines of some people cast hatred onto their neighbors and their family and they thrust empathy towards the outward circumference. And what he meant by that is that often times what you'll see is, you know, people are rude towards family members or or people that they live by because that doesn't really cost them anything. If if I'm rude to and and I've had this issue myself, but if I'm rude to my dad, what's going to happen? Is he going to disown me as a son? No. If I'm rude to my neighbor, can they move? No. And so, it's performative, right? It's what they call performative empathy. The outer circumference doesn't require anything from you as a person. I could sit here and tell you any random, let's say there's purple people. I love purple people, bro. I I think they're the best. And I think that, you know, this group of people, they've been so oppressed and they've gone through so much. And maybe maybe that's true. Maybe they have. But what am I doing right now to help the purple people? I'm doing nothing because they don't live in my city. I'm not actually engaging with them on a daily basis. They don't see who I am behind closed doors. So your empathy is truly tested when there's nothing to gain from it. And also when it's somebody that doesn't that you don't align with. I see this. There's a talking point in the literature community online where people are like, you have to you have to read books because books teach you how to have empathy, >> but the same people that are saying this, all they do is read books that reinforce whatever belief that they have about anything. >> Or maybe the author didn't design it that way, but they're interpreting it that way and they're like, "Wow, I I have empathy because I felt bad for this person that was born poor." Let's try to have empathy for somebody that's has a completely different ideology as you. try to be a white person and have empathy for the black person that just got murdered. Try to be a black person and have empathy for the white person that just got murdered. It doesn't happen anymore, right? And so that's the true test of an individual's character. And as time goes on, I think that that is the the gap is widening and it's getting worse. It's getting more severe. The more conflict that we have, the more people feel the need to just really support their team to give themselves the best shot. And once again, this happens subconsciously. And it's also has to do with identity. If I identify with one thing, like I was saying before, I can't deviate from the line of thought that my community or the people that also have the same identity as me have because that's pretty much psychological and group suicide. That's an interesting idea that you can't be empathetic for someone that you don't see a bit of yourself in. Like if I said to the average person, you're a little like Donald Trump. Like I feel like they would get offended by that. Yeah. you know, and that's what allows them to not have any empathy for them in the first place. Uh, but in reality, everyone is a little bit like Donald Trump, you know. >> Yeah, [laughter] for sure. On algorithms specifically, and I know you've kind of broken this down, but how do algorithms influence men's thoughts? Algorithms are perhaps the most dangerous threat to our society right now. And the reason they're so dangerous, kind of alluding to the question, >> I agree by the way, >> is that number one, it's so hard to diagnose or to say this was the problem that led to that when you see some random person attack someone else in public. How are you going to trace that back to the cause of the algorithm made that person angry for whatever reason and now they're taking it out on that person? You can't really do that. But number two, how can the government or whoever put regulations on algorithms? You can't. You have the smartest engineers in the world that are working on these algorithms. The algorithms are quite literally the most pro. It is the most profitable business concept that's being applied ever. You could have a terrible product and if you know how to work the algorithm, you could sell a bunch. But it's not about the products. It's about the ideologies, the identities that they're pitching. So when you ask how does it affect young men? Well, it's consuming they're if this is your identity, slowly but surely, the algorithm is gnawing away and it's getting it's eating a little bit more and more of you. And if you don't, as I was saying before, create and if all you do is consume, there is no defense. You have no defense against this. You have no ability to critically think. So, oh, I'm a young male who's trying to make it in this world and I'm not making it. And a lot of times that's going to be, you know, self-inflicted. But Andrew Tate told me X, Y, and Z. So now I'm going to believe him. And now everything else, like you were saying before, I'm going to believe everything else that he said. All of a sudden, we're slipping. And this is a very slippery slope and it's hard to come back from where everything that you're doing is been curated without you knowing it. subconscious by your algorithm. When you scroll across something a certain idea, the first time you're like, I disagree with that. Second time I disagree with that. 30th time you still disagree with it. But when you're scrolling four hours a day every day, you're going to start to see certain themes, narratives, trends, and your 200th time seeing something, your brain has accepted it more. And that's how they get you. And no one has the agency or the cognitive ability to recognize this in real time. So that one time, every every one time that you see the video, you're like, "This isn't doing anything to me." But that's not how our brains are designed. Our brains are literally biologically designed through evolution to accept basically accept and recognize certain patterns. And then if so many people are reinforcing it and the people that you believe are reinforcing it, all of a sudden you inherent that and then what's even scarier and this is the real thing, it just eats your identity. And everything you do in life is done by proxy of your identity. It's a byproduct of your identity. And so if they can get your identity, they can get you to buy all these products, associate yourself with a certain group. In other words, your agency is gone without you even realizing it. And it's just so scary because how do I stop the algorithm? How who can stop the algorithm? It's who can directly explain to me onetoone why it's the algorithm that correlates with the unemployment rate? It's almost impossible to sort of backtrack that as I was saying before. So, how do we come to a solution to this? It's so metaphysical. It's so it's there's nothing substantial about it's it's in the air. It's just a thing that exists. It's a concept. And so, how do we stop something that's not physical and it's just sort of this thing that slowly eats away at our brains? That's potentially the not the most important question, but one of the most important questions that needs to be answered by us as a society as a whole right now. If you had to guess on how the algorithm is designed, like can you summarize one sentence its objective on like everyone that engages with it? like the short form algorithms like uh what would you guess that objective is replace your time and thoughts with what with the thoughts that they want but specifically because everyone gets different thoughts it's going to be I got to think of the right word to Okay. Thoughts that can evoke the most emotion for you personally. So, think about business in terms of real estate. For millennia, businesses, let's say from the start of America, you're trying to expand. You're trying to conquer different territories, do all that. You're trying to have an online presence. You're trying to have a brickandmortar presence. you're you're basically trying to like conquer all these things, but slowly but surely we're running out of capital that ex there is a finite amount of capital and a lot of companies have sort of hit that block where okay, I don't have much more places to go in terms of how can I profit off of people. So now they're coming for your time and algorithms are the easiest way to come for your time. That is the new real estate is time. So if they can or or attention depending I think that might be a better word. They're coming for your attention. They want you to be focused on them. And every business is doing this. It doesn't matter if it's Meta themselves, Tik Tok, whoever owns Tik Tok, YouTube. >> And what would you suspect is the number one way to capture the most amount of time from someone? >> Appeal to emotion. >> Appeal to emotion. You wouldn't say it would be transform their identity. Well, appealing to their emotion is transforming their identity. I just think when I say appeal to their emotion, if I show, for example, I'm from Northern Chicago. I love Chicago sports. I do not care about like California sports teams. If you if some something pops up on my feed and it says, you know, the San Jose Sharks are in X, Y, and Z and they just got this way, I'm I'm never going to click on that video. If if I'm swiping and that video pops up, I'm just going to swipe away. So, that's not appealing to my emotion because I'm not emotionally attached to the San Jose Sharks and I'm not from that area. If I'm swiping and all of a sudden there's something about Chicago, I'm going to stay. Okay, now apply that concept to literally every venture or ideological position that someone can hold. It does that and then it will reinforce that and then it shapes their identity. But the way they do it is very clever. Very clever because first they get you by you're interested in something that the algorithm never told you you're interested in. Like for me, for example, I love FC Barcelona. I never needed an algorithm to to show me videos of Messi or whatever. I just grew up liking them. So this is the hook point. So they hook you on something that didn't deviate you from what you already thought, but all of a sudden you your feed develops and your feed is your identity. Most people can't even have conversations about things that aren't on their feed, right? So they have a feed which is pretty much their personality. The their identity becomes a reflection. Their personality becomes a reflection of their feed, right? But it starts by, okay, I liked this. all of a sudden you see something that's a little bit new and you're thinking to yourself, "Okay, that's new, but it's not super far off from where I just was, so I'm going to be interested in that." And that's how it sort of the hook starts to curve a little bit. And all of a sudden, it deviates more and more and more. And then it gets you to a point where whoever the people that are designing these algorithms, whatever their ultimate goal is, which is to own you. They want you to be a passive slave. That's the entire they want to be able to do whatever in the physical world and have people distracted by things that don't matter that are online or politics or I'm not saying politics don't matter but things that people don't really curate or utilize in a way to create something in their life. They want you passive so that they can just oppress you more and that you're not going to do anything about it. This is what Brave New World by Aldis Huxley kind of the core idea. Have you ever read that book? >> The concept is, >> you know, you have 1984, it's a future of surveillance. Brave New World was more future of control by pleasure. >> So, you're going to you're not going to care that the government is oppressing you if they're feeding you. You're not going to care the ways that they're stopping you from doing what you want to do in life. If you can scroll on your phone, if you can buy things off Amazon, if you can watch your favorite people say bread and circus, which I think is kind of cringey and oftentimes that's the talking point from the dumbest person, you know. So, I don't really like to say that, but to some extent it is true. They're bread and circusing their way to have people not care about what's actually going on and or how can the mass populist revolt? how can they form a union against what's going on or or form an assembly and you know actually push back? They're never going to do it if number one we're so divided which the algorithms clearly do but number two we're just consumed by it to where we don't even care enough. We're only going to go on the streets people only go on the streets to protest because they want to feel morally righteous half the time. You know what I mean? Like I don't think they actually I truly truly if you ask me I don't think the majority of people that talk about matters that are important actually care about the matter itself as opposed to the identity of being the person that does that thing. I want to be the person that goes that says I hate Trump because guess what? If I go and then post a picture on social media everyone's going to think I'm a good person. I'm not getting into politics. I don't care what your political opinion is, but I do feel like most people fall into these different forms of it doesn't just have to be politics. It could be any it could be sports. It could be drama, entertainment, but yeah, I'm going to I'm going to fall into that. And then nothing else matters in life. And that's going to be the talking point instead of when I go and hang out with my friends tonight, instead of me talking about how can I be more ambitious about my goals, how can I set some sort of thing in place to get closer to where I want in life. Instead, I'm going to talk about Love Island. >> And this is attention is one of the greatest currencies you have. Time, attention, and so if they're they can control you even when you're not on the algorithms, then they've won. And that's exactly what's happened because can you have a conversation with someone about something that wasn't on their algorithm in the past month for the average person? Unlikely. You know, there's a little bit of nuance. There's some people that can, but they have stolen the identity. They've replaced it with what they want and it's just a typ. It's like the same concept of a cult. So, the psychology of cults is that they use what's called a scapegoat method. So they tell you that, you know, it's good versus evil and you guys are fighting the aliens that are going to come down to Earth or whatever it is. And all of a sudden, this gives your life so much purpose because they just told you that that person's bad. And guess what? I have nothing going on in my life, I don't I need to cope with that. So this is giving me my out. I can say that because I hate Biden, because I hate Trump, my life is meaningful. I'm a good person. I actually amount to something. I'm doing something. Well, really, it's not. You're just sort of coping and you're sitting here completely ignorant to the fact that you have just your brain has just been stolen by an algorithm that's designed by the same people that you're criticizing. So that's what I find so interesting. But it's dangerous because once again, a lot of this happens subconsciously and people really don't care. And it's amplified by the fact that people feel a sense of I need to do something in my life. And a lot of people aren't doing something with their life. A lot of people are working jobs that they don't like. A lot of people their dayto-day is very unfulfilling. They're not where they want to be. And you need some way to feel as though you're significant. So boom, politics, easy out. It's kind of a filler. It's kind of a, hey, there's a void in my life. I need to somehow create a substitute for this. And then 20 years goes by and you just became a victim of the algorithm that made you feel good about yourself because you were too much of a this is going to sound harsh, but you were too much of a coward to confront your inability to do what you wanted with your life. And by the way, I think people can do have potential. I think everyone has potential to do something, but it's just a matter of agency. Do you think it's identity is something that you should try to remove or do you from the philosophy that you've read is identity guaranteed in every person to be important? I think identity is guaranteed to be important because so I almost relate this to have you have you heard of the the phrase ego death? >> I think ego death is like one of the dumbest things honestly. Uh I I it may it doesn't make sense. I don't understand how you can kill your ego cuz your ego is what makes you live. Like your ego is is that part inside of you that's makes you do certain tasks that have allowed humans to evolve. So you can't just this concept of ego death. I understand from a spiritual point. I understand the point that they're trying to make, but people to make it way too literal. It's not literally ego death. But yeah, so your identity, you can't be an NPC, a spiritualist individual. It just I've never met someone that's like that. There are some people that are less conscious or less sentient for sure. I think we all have anecdotal experience of that. But your identity is you. You cannot just kill you. So there is no this person doesn't have an identity. Now how do you shape your identity? This is very important. I'll speak to the way that I did it for me and I'm still shaping my this is an ongoing process. I think it will be until the day that you die. You have to, as I said before, create more than you consume because consuming is things are giving you your identity. This is going to get me in trouble for what I'm about to say here, but it's the truth. A lot of new media, specifically TV shows, like on Netflix or Hulu or whatever, is 100% being designed to manipulate women. I don't know if you've seen this, but the shows that are coming out are so genuinely so it's so easy to see the way that they're trying to change these like young girls perspective on life and how attached that they get to these specific things. There's a male equivalent to this too, by the way, that's somewhat attached to the sort of red pill, black pill sphere. So, there's a male equivalent, but if you have a more extreme opinion, it's more likely to be pushed. So, every opinion is extreme, you know, at this point. That's literally why Clav got so big is because he took a concept that everyone knows looks matter. He took it to the extreme. He basically became the the female version of a male where he all of a sudden, am I wrong? [laughter] It's just funny framing, >> but yeah. So, he basically became like took on the feminine where he's like, "Oh, I'm thinking about getting the surgeries and and like wearing makeup and all this stuff." And so that's like an extreme from the male perspective. So that gets popular. >> The same thing is going to be true for women. If I post something that's like super like all men suck, I'm going to get a lot of views. If I say all men are amazing, uh who is it? Savannah Stone. Am I saying that right? >> Yeah. >> Yeah. Like if you have her mindset or her belief system that's also very unpopular, very radical in the modern day, that's going to go very viral. So you don't really see the people in the middle that are more I don't want to say realistic because just because something is extreme doesn't mean it's necessarily wrong but in a sort of easy to comprehend way the more moderate individuals that aren't strongly caring about anything. You're not going to see a video with someone goes viral, >> you know. >> Yeah. Nothing nuanced goes viral. That is Lord knows that's true. I find it really interesting how much media I see of people talking about like men are so lonely, men are incelss, men are watching porn all the time. And I'm like, does that just make it worse? Like, do you have any thoughts on this? So, when your parents when you were about to do the dishes and your parents tell you to do the dishes, you no longer want to do it. And it's almost like kind of like a reverse psychology of that where they're telling you don't do something, now you want to do something. M >> and to answer your question, I do think so. Mainly because of the concept of rumination. So when you're constantly thinking about something, especially problems, things that you shouldn't be doing, you're now more likely to commit that pattern of behavior over time. >> And if everyone is, it's definitely a good sentiment. men should not be watching porn. But when it's becomes obsessive and everyone's constantly talking about it, it makes that thought process more common and then men more likely to commit to it. And the same thing could be said about anything. If you're saying, "Oh, men are so lonely." And all of a sudden all the talking points are always men lonely, lonely, lonely, lonely. All of a sudden, you're subconsciously taking in this information and now subtle changes in your behavior happen without you realizing it. And that sort of leans towards the things that you're talking about. You are what you think about. You are your thoughts. So if you think that you're constantly lonely, you're going to be lonely. I'm saying this from personal experience. I know probably better than anyone about that. So you have to change that. And that's exactly why I do I unironically listen to positive affirmations, right? because I know that my thoughts directly materialize in the real world. I think about that a lot too. Uh, one thing I'll say on the ruminating thoughts is that if you think every man in America on average has one close friend, then you're not going to aim too high above that. You know, it's like, oh, I have two. Like, that's good enough. But it's like, maybe you need six. Uh, and then on the positive thoughts thing, like yeah, I I before I did a podcast, I listened to a lot of podcasts and like I'd listen to them before bed sometimes and I'm like, damn, I like got to be careful which ones I listen to before bed because that one's about to be programmed up into my subconscious, you know? >> Oh, 100%. >> I personally found that Jordan Peterson was one of the few people I could listen to and like only have positive thoughts after listening to that kind of content. Is there someone that you like uh or like what are the affirmations that you listen to? >> Alan Watts is fantastic. >> Yeah. Yeah. Yeah. >> His voice too is just so it's so good. It's so good if you're trying to fall asleep and he has a great understanding of psychology but applied in the social sense. I'm not even I'll just shuffle through some of the top picks on YouTube. You don't got to be too deep about it. You just got to make sure it truly is positive affirmations. I'm not going to lie. and one of the biggest Kanye West fans. I'm from Northern Chicago. Especially his early interviews when he was on the comeup and he would just talk about that one interview where he said, "When you're a fan of Kanye West, you're not a fan of me. You're a fan of yourself." That perfectly explains it. I would you need to listen to high frequency music. It's funny because I always thought that, you know, the archetype of those girls that are really into crystals and vibrations and what I I was a kid when I was younger that would make fun of that and now I realize they're they're so on the ball with it. >> I don't necessarily agree in the same way that they do, but what they're talking about is so true where you are operating from a frequency which is dictated by your beliefs, which are created by your thoughts. And if you don't think positive, how could your life ever turn out positive physically, materially? It it cannot it simply cannot happen. And so I've also recognized this that the most positive people, people that are delusionally optimistic, the ones that are almost annoying that you don't want to be around because they're it's it almost seems fake. Those people live great lives. There's a guy I I don't know, >> literally do. Yeah. >> There's a guy I don't know what his name is. He's good friends with HighUp Wellness who's a friend of mine and he does I I think his name is Jack Jack day in the life or something and he does those videos where he's dancing and he goes on a run. He gets a lot of flack on the internet. He gets a lot of hate. That guy I can tell you lives a great life because he actively forces himself to be positive even when he doesn't which is objectively better than even being realistic if it's negative. >> I've been on both sides of this. I I'm I'd rather be the annoying guy that gets all the hate on the internet, but then I love my life and it seems like I don't know the guy personally, but he seems like he has amazing relationships and is happy and that is a direct result of his ability to, as Alex Ramosi said, stay in a good mood in the absence of things to be in a good mood about. >> Right. >> Yeah. the the frequency uh crystal thing is really interesting because it's like I I said the exact thing that you just said just now last night to her. I was like, I don't agree with the reason that it works, but I believe that it works if you want it to work. Because it's like, >> you'll definitely know where this quote is from, but it's like every human has a natural urge to like make a god or like worship some thing uh or just to have things on their subconscious. And if you're not planting them there, if you're not like building your own routines and behavior sets, then like other things are going to fill them up. So, it's it's all about choice. Like if you look at every god throughout history, it was just whatever this person used to find order within the chaos that was going on in their life. You know what I mean? On that, what one thing convinced you that Christ is king? As I said earlier in the way that people process things, it's emotion cross reference with anecdotal experience. But for me it was I grew up in a Christian household and I was when I was a kid naturally if you grow up in a in a religious household whatever religion you tend to just fall into that and I did but then I got very depressed especially later on in my in in later high school and after the isolation and was going through a lot of stuff. I got angry with God and I pretty much became so negative that I was anti-natal. I was like, I don't think you should bring a human into this world. It's so dark. >> How old were you? >> I was 17, 18 at the time. >> And you were antiatal. >> I was antiatal at the time. I'm not that anymore. I'm lit quite literally the opposite of that now. >> But it was because I was suffering and I was like, it seems very cruel to put another person through this. And eventually I had to go through that hardship. We kind of talked about it before, but I grew a little bit. And that's when I really found Christ was after I destroyed my faith, stripped it down, and then reestablished it by myself without the influence of my parents. I wasn't li I was living in Arizona. My family was back in Chicago, so I was nowhere near people. I got a when I came back for the summer, I got a an apartment that wasn't near my f. So, I was really like out on my own and I finally reestablished. But to answer your question, there's this quote by Dostoyki and I'm paraphrasing here, but he's like, "If I shall find truth to be outside of Christ and not for Christ to be one and the same with truth, I shall still choose faith." And I think faith is not an ends, but it's a means. And it's a means by which I live. And if I lived a 100 lives and God wasn't real and Jesus wasn't real, I would choose to believe in him every single time because objectively I think it makes the world a better place. But I believe in him because when I had nobody, when I had nothing, I started to read scripture. I started to apply the things that I was reading and I literally felt the Holy Spirit. I felt guidance from Christ. And that's I understand that's not enough to convince a random person. anecdotal evidence hardly ever will. But for me, it was so abundantly clear. It's just it's obvious. It the only way that you can truly, as SA Kirkagard believed, find faith and for your faith to be strong is if you take a leap of faith. So logic can only get you so far when it comes to faith. At some point, things are simply unexplainable and you have to jump into the void. That is a mystery. That is uncertainty. that is ultimately Christ. And that's precisely why it is faith. Because if you could logic your way to it, what would be the point? Certainty is a great enemy of unity. If I know for a fact that God exists, I'm going to live my life however I want and then I'm just going to repent at the end there and I'm going to be all good. But actually knowing Christ, loving Christ the way that he loves me, that makes me want to be a better person on a day-to-day basis. And I've never felt that with anything else. And that feeling is so overwhelming that it almost crushes any other conception that I have of the world or doubt simply by the faith and the power of it. I think belief in God and Christ is particularly interesting because Jesus gives you an outlet to be constantly self forgiving and get rid of shame. Uh and then God gives you a direction to align with the highest possible good. Do you think about shame a lot? Used to not as much anymore for the reason that we were talking about with thinking positively cuz shame is people act like shame is such a bad thing. I don't think it is. Shame is a almost like a stimuli that's telling you to change your behavior. And if it's used correctly, it can definitely be for the betterment. I had a lot of I still have shame by the way that I treated people in my past. And that is what steered me towards trying to be more sympathetic of a person, kinder. That would have never happened without shame. But you don't want to ruminate on it for the same reason that you don't want to ruminate or think about the concept that oh more men are lonely because that's just going to sort of consume you on the inside and then you just have this oh my gosh I'm like terrible person and I can't do anything right. We all fall short of the glory of God. We all sin. Every single person has the it's the human condition. You think that what you're doing is so you you could be like the nicest person in the world and you think you're the worst person in the world. That's just how it goes. And it's a very bad downward spiral when you let shame consume you. My best advice would be treat shame as a teacher. When your teacher teaches you, you internalize it and you accept it, but then you don't just constantly think about it. You let it change the way who you are, your identity, and then you can walk differently because of it. But you're not like, "Oh, I remember when my one teacher said this." You're like, "No, you've internalized it. It's changed who you are as a human." You were a travel baseball kid who secretly hated it the whole time. >> Whole time. Yeah. >> You said you haven't really been happy since you were 13. >> True. Yeah. >> What happened when you were 13? >> 13 was the I think I just part of it was I got more conscious. I became more aware. Um 13 was that age where I just you're kind of starting to take things seriously. And I know that sounds ridiculous. Not not nearly to the extent or the degree that I'm taking things seriously now, but 13 was that was like right when I went into high school. And that's where my friendships were dissipating. I wasn't didn't have an outlet of fun in my life or something that was giving me joy. I really really did not like the sport that I played and put so much time and effort into. And >> when did you quit baseball? >> Uh, right before I turned 15, I quit baseball. >> And what did your dad say when you quit baseball? >> My parents were very encouraging of me. They always have been. My family understood. They knew I didn't like it. I when I was really young, I used to cry and beg not to go to the games. And then as I got older, the only reason like people might be listening to this being like, "Why are you doing something that you hate?" It's because I put my identity in it. And literally all of my friends, I'm talking like all of my friends except for some of my neighbors were kids that played baseball. So, I was committing psychological and social at the same time as a 13-year-old kid. Didn't have the balls to do it. When I was 14, I was like, I mean, just how much I hate doing this and wasting my time and part being around people that I don't like is like now greater that pain is greater than having to put up with it. So, yeah, I'm just going to cut it. But to answer your question, both of my parents were supportive of me. >> You said your parents sent you to a psychiatrist when you were 16 and you were diagnosed with >> not not when I was 16. I don't actually I don't know how old it was sometime in high school. You were diagnosed with depression, anxiety, >> bipolar, >> BBD, bipolar disorder, and OCD. Is that right? >> Not OCD, manic. Although, I do think I definitely have had some really weird OCD stuff. And people say OCD with like the Oh, I like to organize my M&M's into the same color. Like, no. I I would I would do like really weird stuff. For example, when I would go to brush my teeth at night, I'd have to walk in the door and out the door seven times, which is cra like sounds crazy, but I legitimately convinced myself that like I would fail at school if I didn't do that. I had I had a night routine that took three hours and it was like doing it was reading, brushing my teeth, and I don't know what the other thing was, but I was just insane about it. And eventually, I don't know what happened. And this is why I don't know if I don't think it's actually OCD is I just like conquered it. And I don't know if that's I I don't I'm just ignorant to the I don't know if you can beat OCD or how that works. I don't know if I'm using the right terminology, but that's why I never I never got diagnosed as OCD, but I was I am manic bipolar. Um and then I've had depression on and off for years. Of course, anxiety. >> Did you ever take any medication? >> They tried to get me to take medication and I faked taking the medication, but no, you were not going to catch me taking medication, bro. 0% chance not doing it. Why? medication is I think the pharmaceutical industry in America is completely corrupt and I don't I actually would say that's objective because if you compare the amount of chronic illnesses, mental illnesses for our country and we prescribe more medication than any other country and we have so much more of all those things. There's no way that works. I'm not saying all medication is fraudulent. Not at all. Some of it objectively helps and some of it's great. But I, this sounds cringy, but I was just going to take my suffering raw, go through life, >> not care. I don't even I didn't even like I don't even tell people really. I recently disclo I don't know when I talked about that on my YouTube videos, but I never really told anyone. Only my very very close friends knew. And you know, even my like when I say very close friends, these are people that I would talk to once every three, four months. So it wasn't no one really knew. I didn't really cuz honestly in my opinion to anybody that might be going through mental health issues, believe me when I say I've been there. I I know how it is and I respect everything that you're going through. But for me personally, I felt like medication was cope and that I had to go through the struggle and that like 100% now looking back that was objectively the right decision. It changed everything in my life. Like my career, I'm chasing my dream. I'm living my dream now. I'm doing everything that I want to do. Not possible had I taken those. I knew some people that they would call it like zombie drugs. They would go to mental mental hospital and they would take these drugs and they described being so numb that it was their life was almost the absence of feeling or anything and that's why they called it the zombie drug. And I knew that before I ever got diagnosed with anything and so that was enough for me to be like, "No, I'm not going to do it." >> You talked about yearbooks before on a video. Would you ever let your kids take school photos? >> Yeah, I did make a video about a conspiracy theory and dude, when I made that video, I was not thinking that that video was going to blow up. Um, for context, I made a video basically saying that school yearbooks, they hire these third party people that come in and take pictures, and those third parties are owned by two very big corporations. and it didn't really go over well. One of the corporations, I can't talk that much about it, unfortunately, but it didn't go over well. Anyways, to answer your question, I would let my kids go to school and get their pictures taken by third party vendors because I don't really think they're >> Instead of that, then what's a conspiracy theory you 100% know is real? >> I'll give you two. One of them is the dead internet theory is real. It recently just crossed the 50% of all actions online are now made by bot accounts. Now, this is kind of a misleading statistic because that doesn't mean that 50% of the videos that you're seeing are AI or some bot ran account. One video that can get millions of views is the same as one comment that gets no likes. So, if a video gets 5,000 comments, maybe half of those are going to be bots. And so, that's kind of how it is. But the trajectory is it's obviously going to get worse. Everyone knows it with AI. So, dead internet theory is definitely real. And the other thing is that every I believe that every conspiracy theory ultimately adds up to the to the giant conspiracy theory, which I know to be true, which is that we are in a spiritual war of good versus evil. And it's Christ versus Satan. And the thing is, I know how the story ends. You know how the story ends. Christ wins in the end. But until then, it is going to be unfortunately a lot of suffering and it is a uphill battle. But I think all the conspiracies that people talk about where oh the elites are doing this or aliens are that all of it that's bad is just a part of Satan's plan to divide us to cause more violence to create more conflict and that's the good versus evil. I think >> what makes you so certain that that's what's happening that that's the grand conspiracy. >> We all intuitively know that there's a spiritual war going on. You can feel it. You can sense that. I know that's not very there's not a lot of substance to that, but there's no other way that I can describe it. After the Epstein files dropped and people recognize that at least that was true, you have to ask yourself this question. Is there anything that's then off the table? Is like literally is there anything that is off the table that you think is too far-fetched? I I think the answer to that question is no. I don't think that there's anything to specifically in the evil aspect of is there some harm that humans would not be willing to do to other humans. I think the answer to that question is no. But we all feel the tension rising and it's a byproduct of all these different events that are going on in the world and the overall narrative progressively getting more tense and the different conspiracy theories are fuel to that fire. What kind of people are allowed to be evil without consequences? >> That's a good question. The thing about the world is that the world respects strength, not morality. So if you're a good person, it doesn't matter. The laws of nature, the way the world works is it respects strength. So from a standpoint not of what I believe should be the case, but what is the case, the people that are allowed to be evil and get with no consequence are the strongest people. The ones that have access to the most resources, the ones that have the most influence and ultimately the ones that can pull the strings specifically without being seen in the public eye. Mchaveli talks about this where he says, you know, a good ruler never is hated. and he idolized this one ruler who, long story short, conquered a certain area in Italy, and he needed to have like a second his right-hand man go to this one area to basically delegate him to do all the tasks. And he wanted him to do all these evil things to the to the people. And because of that, all of the town's people in that area hated that guy. They hated that ruler. I'm forgetting what his name is, but the main guy, his name is Borsha. And what he ended up doing was he would tell his right-hand man, "Hey, I want you to do XYZ thing." And all the people thought that it was his right-hand man that was executing it. But really, it was Borsha's idea the entire time. Now, in the end, he ends up cutting that guy in half, throwing him on stakes, putting him in the town square for everyone to see. And all of a sudden, they're like, "Oh, Borsha is the hero. He's the He's the best guy in the world." Whole time, he was the one that was causing everything. So perception matters a lot and you need to cover the perception and that's why if anyone is truly in the public eye to any extent they are in some way going to face consequences if they're doing something like truly truly evil they'll be exposed if they're in the public eye. The ones that are getting away with it me and you we don't know their names. you'd said something along the lines of uh people don't care if you're evil if you say that you're evil. >> Do you remember that >> preemptive self-disclosure? >> Tell me about that. >> So if you and this is more so on a on a smaller scale of like me and you were just we meet each other out or whatever but there is a perpetual need for humans. I don't know if it's a coping mechanism. I don't know what it is but they want to feel superior. And an easy, really easy way in the modern day that people do that is by saying or pointing the finger at someone and saying you're evil. Specifically with anything based on morals, politics, morals, that stuff. So if you're evil, but admit that you're evil, people weirdly let it slide because it's preemptive self-disclosure. You're beating them to the punch. You're effectively hijacking the insult from them. they can no longer hold that above you because you're like you're calling me evil, bro. Yeah, I know I am evil now. Like what are you going to say? you're just going to keep bug like I've acknowledged it and so you're neutralizing the shame that's involved and it's a gen it's a genius move if and this is when it gets scary but like let's say Trump decided to do something crazy but instead of taking the oh I'm doing this for the betterment of the people standpoint he just straight up says yeah I don't my my intention here is to be evil for xyz reason and that's my whole intention People would still hate on him. Don't get me wrong. Of course they would. But it's weird. They would not resent them him as much as before because people really hate someone who fakes, who's performatively good, who tries to take that high ground in life or act like they're better. When you just expose yourself for who you are, it's like really, bro, you you just you said that I'm ugly. It's like, yeah, I've called myself ugly. I'm the butt of the joke. You know what I mean? Whatever it is. I think Nick Fuentes and Clavvicular in particular have utilized this tactic to become very successful. Yeah. It's just like >> I am ex identity. Sure. And then people are like, "Oh, that's cool." Or like I only care about looks. Okay, cool. Like we we know what it is and now we can enjoy it and now it's okay to enjoy it. Yes. Exactly. I want to ask you, what do you think happens to a man when he focuses only on his appearance? Well, that's an interesting question because the Greeks viewed beauty as virtuous, but not in the way that we're seeing the looks maxing movement today. The looks maxing movement today is objectively full of vanity. And the reason that I say that is because oftent times vanity starts with something that does have substance on the surface. Looks objectively matter. We all have experienced this in our life. If you're good-looking, if you're not, you have experienced pretty privilege or you've been on the worst end of it. And so it Clav's movement comes from a place of truth, but then he just took it to the extreme where virtue needs to be you need to have different virtues in life and they need to someway balance themselves out because if you have one that's too strong, it's kind of like Icorus where you're just really ambitious about that one thing and that could lead to your downfall. And so to answer your question, it becomes inherently empty. You are so obsessed with your looks that you're not even caring about your looks for the sake of what they get you, but you're caring about your looks for the sake of the looks themselves. Cuz it's hard for your brain to distinguish the difference. And what happens when inevitably you age? When inevitably something happens and you don't look as good as you used to, like every human does, you're going to slip into a depressive state, you are basing your psychological well-being on your ability to mog. >> And do you think mogging is a noble pursuit? [sighs] >> To a degree. We all try to look better. Everyone does, myself included. And there I think working out, getting in shape, just trying to lean down, trying to just take care of yourself, groom yourself, stuff like that, all of that. I think there's virtue to that to that, excuse me. But when you are doing it for the ends purely of I just want to look good only for the sake of looking good and not for the character development of the person that would look good. That is the real issue because it's there's not a real substance behind it and it's inevitably vanity at that point. >> What's one book every young man right now should read? >> Sickness Unto Death by Sauron Kagard. The single most pivotal book I've ever read in my entire life. Last question here. Uh Jet, what's the best piece of advice you've ever received? pick up the cross and follow Jesus changed my entire life. But I'll give you a non-religious answer too. >> Everything in life regresses to the mean. And the mean is your identity. You build your identity by taking so much action that it creates a profound amount of evidence and proof which completely destroys any self-doubt beyond reason. So you materialize your life by controlling your thoughts and how you believe and by proxy to actions that you take. >> And then what's the most shitty piece of advice you've ever received? >> If you do hard honest work but just follow the system that you will be happy and fulfilled. And why isn't that true? It's not true because if you you can do art hard honest work and find happiness and find fulfillment but it has to be with something that you truly believe in if you follow the system. Often times you're not doing something that you believe in. And so this sort of falls into later on same thing with looks maxing vanity where you're like I'm only doing this to pay the bills. So, you have to be strategic about what you're pursuing and have a genuine curiosity and desire to improve upon that on a consistent basis because otherwise you you'll look back on your deathbed and be like, I chase something that I didn't want to do. But just because I was hardworking and honest, I thought that it was supposed to amount to something. That's not how the world works. Well, everyone, uh, this has been your guest, Jet Branson. This is the Jacko podcast. I appreciate you coming on, brother. Thank you. >> Yeah.