I want to talk about decision-m there's a line from Alex Hormosi that says the life that you want is on the other side of a few hard decisions and the reason that you're unhappy is because you're not making them. In your experience, how important is the skill of decision-m and guiding someone's life? It's everything. Like if you look at let's say like the one of the things I talk about when I'm working with leaders who are like growing billion-dollar companies is that your business is only two things. It's the relationships that are held in the business and the decisions that you make. Everything else can it goes to those two things. There's some capital you know there's potentially some IP but those came from decisions that people made. So it is for a business it's the critical thing. And if you look at um I think it was um founder of Amazon Jeff Bezos who said uh for my next company I want it to be the best decision-making company in the world. So a after somebody grew the biggest company in the world he then said my next company is going to be just really great at making decisions. That's how important it is for a company. But if you look at your life, well, what doesn't happen from a decision, right? Like if you're smoking cigarettes, if you are building a company, if you are getting married, who you're getting married to, how you stay married, how you fight, all these things are decisions that we make for for I think for the framework purposes. I think it's really important to separate what and this is this is the way I think about it. So it's is there's choices and there's decisions. So choices are just the things that you don't think about like right now you're sitting like this you never thought about it you just right and >> or the first question maybe you thought this is a great first question maybe you're like is that the right first question or is that the other is that the right first question >> if you are just making choices it means that you're not sitting there really spending time on it and so that I call that a choice and decisions is where you're really making spending time on it so knowing how to make great choices and great decisions is all of life like everything that you're going to end when you're at your grave. It's going to be a series of decisions that you made. >> So, I'd say super hyper critical. And if you can learn how to make great decisions, then you're going to make decisions that are going to make a great life. >> Can you train decisiveness or is it largely a personality trait? >> You can absolutely train decisiveness. I don't think it's a training, but it's a a recognition. there's some recognitions that can happen that allow for decisiveness. >> So once you really understand what's happening behind decision- making, then you can then decisiveness starts to flow from that. Like why why is it hard for people to make decisions? Why are some decisions hard to make? >> Why are some choices like I'm going to go to the grocery store. I took a left here. I'm calling my friend. Why we don't even think about those and why some are really difficult to make. And when you get that, when you understand that, then decisiveness becomes like there be less and less decisions, more and more choices, and the choice and the and the result is better and better. It feels to me like system one, system two thinking a bit from Daniel Carnean, thinking fast and slow. So the system two is very deliberate and you sort of have to pay a lot of cognitive attention to it and then over time you train system two into system one and the sort of carefully thought decision becomes the the default. What types of people >> tend to struggle with decisions the most? What's the avatar of the sorts of people who tend to be the most indecisive that have the toughest time when it comes to >> Well, I'll give you like what humans what most people in society would call them and then I'll tell you like the thing that's underneath, right? So, it's going to be people who are perfectionists, people who have been criticized a lot as children, people who um who were told that their value wasn't getting it right and it's really important for them to get it right. And people who are like have a tendency to be scared of consequences, >> those are the people that are going to have a hard time making decisions that they're going to be long prolonged SWAT analysis, you know, thinking thinking thinking, still thinking about it 6 months later. Should I marry them? Should I not marry them? That's that's going to be what's behind it for them. >> How much is decision-m an emotional problem and how much is it anformational problem? 100% an emotional problem. [laughter] So, so that's not that's not me. That is that is uh neurology. So, if you read a book uh called Dartzair 2020 2012 um he wrote that the emotional center of the brain is what makes decisions. So there are people who have had the emotional center of their brain damaged and they cease to be able to make decisions. Their whole their IQ stays the same but their whole life falls apart because well what color pen should I use and 15 minutes later they're still trying to figure out what color pen or where am I going to have lunch. >> Right? So there is just to be because there's some neuroscientist in in the audience who's going to be who's going to quibble with me. So, I'm going to There is a place where the emotional center of the brain doesn't make the decision, like if a snake comes at you and you jump away, then it bypasses that. But if you're trying to decide who to hire, if you're trying to decide what investment to make, no matter what your spreadsheet says, you're making a decision to feel a certain way. So, if you think about your life and you say, "How many decisions did I make to feel loved, to feel like, to feel valuable? How many decisions did I make to not feel like a failure, to not feel like a loser, to not feel dismissed, to not feel rejected? Right there is guaranteed 90% of your life. So that is actually how we make decisions neurologically speaking. That's how So the idea that you're going to make a logical decision is absolute crap. It like it it's a great idea and it's a and it's a great way to like justify emotional repression, but it's not true >> neurologically. So that's why I say it's 100% an emotional decision. Where logic comes in is logic says I'm going to logically try to figure out how I'm going to feel if I make this decision or how I'm going to feel if I make this other decision. >> So you a SWAT analysis of like where you should take your business, where you should invest a million dollars. And if I said to you and let's say your your number one motus apparandi was like was happiness and I said hey I guarantee and you believe me you'd be happier if you did this and you had that knowledge there's the swan analysis goes away doesn't matter maybe your thing is like a meaning like this will give you the most meaning okay I'm going to do that thing but whatever that thing is you're going to do it and all the logic is doing is trying to figure out how you're going to get to the emotional state. >> And so that's that's just the neurological reality of it. And it and it gives us the biggest clue on how to make great decisions. If you are scared to feel a certain thing, then a certain solution set in your decision-m is not available to you. >> Why? >> If I'm scared to be a loser, I'm not going to be able to take the same kind of risk. So you and I know the guy at the bar who doesn't mind getting rejected, doesn't mind that feeling of rejection. They'll go and hit on 10 women and they will have options that the person who's scared of rejection. I don't want to feel that. And then I make a choice because I don't want to get rejected to not hit on those women. I have no choice. >> It's and it's that in everything. I'm scared that my boss will yell at me and I will have to feel like a dweeb. I don't want to feel like a dweeb. So, I'm not going to say the thing to my boss and therefore that option is off the table. So, that that's that's really what's going on behind decision-m. So, if you can get to, oh, I love and this is going to sound weird to everybody, but like I I don't mind feeling rejected like that guy like I'm good with that. Even like I look forward to feeling rejected. I know that I'm winning if I have tried enough times, right? just like a hurdler who's like, I know if I practice enough, if I do enough reps, doesn't matter how many times I fail, I'm winning. Or if I say, oh, I I'm okay feeling like a dweeb. I'm okay embarrassing myself. I'm okay not looking good for a moment. Then I can make really clear decisions because then I'm making decisions based on my principles, based on what's most important to me, not based on a fear of of a consequence. >> Yeah. the your value or your option set gets constrained a lot if you're not prepared to face a a ton of emotions. James, business partner in Newtonic, used to work doortodoor selling like gas for NP power, which is like a a utility company in the UK and he needed, I think, two more sales before the end of the week in order to hit his target and not lose his job and he was getting all stressed about it and he spoke to his the team leader and the team leader said, "What's your sales rate? Like, how many doors do you need to knock on to get a sale?" >> Yeah. >> He said, "At the moment, it's one in 50." He says, "Okay, so if you do 100 doors, you've hit your target. You just need to be rejected 98 times. If you're rejected 98 times, you've hit your target." >> Yeah. >> I always think about that frame. >> Yeah. I So I have it I have an even better I had a a barber still is my barber, but he doesn't give haircuts to very many people anymore. And the reason is is because we were sitting and I was looking at his paintings and I'm like, "Wow, man, you've got some amazing paintings." He's like, "Yeah." I'm like, "Well, are you in any galleries?" He's like, "No. And I was talking to him and I saw that fear of rejection. I said, "Hey, I'll tell you what I'll do. I'll give you I think it was$1 or $2,000. I'll give you $2,000 if you can get 50 rejections in the next 60 days." >> $2,000 if you can get 50 rejections >> in the next 60 days. >> Okay. >> He couldn't get 60 rejections. He got two acceptances. And so now he's making a living selling his art. >> That's >> But the reframe was, you're not failing, you're winning. >> Yes. Yes. Right. So that's a hack. But the the the the deeper truth, right? >> So manipulative. >> It [laughter] was totally wasipulative. Yeah. It totally was. And for his own good and and and his art deserves to be out there. And but that's the the thing is like he wasn't scared of making $2,000. He was scared of the feeling of failure. >> It's a great frame. How do you come to think about decision-m then what are the component skills? >> Yeah. So, so the other thing to understand is like in that before I can go into that the the the decision like back to decisions and choices. So choices are often done because we have subconscious emotions that we don't want to feel and never gets into consciousness. Right? Like, so I'm going to smoke the cigarette so I don't have to feel the thing or I'm going to scroll so I don't have to feel the thing or I'm going to tell my wife I love her because that lets me feel the thing. Right? So that's one set of like how do you how do you make good choices? How do you make great decisions? The thing to understand I noticed the thing that like unlocked this for me around uh making decisions was that every time I was making a decision I was in fear. So if you are in fear, your brain does certain things. One of the things your brain does is it um goes black and white thinking like you become very binary. Should I take the job? Should I not take the job? Should I break up with the girl? Should I not break up with the girl? [gasps] It doesn't say, "Oh, I could talk to the girl and say, "This is what I need if we're going to stay together." It doesn't say I could buy the car or I could lease the car or I could buy the car that's a different color or whatever. So it doesn't see all the possibilities. It it it narrows things down into black and white thinking. The other thing that it fear does in the brain is that it creates a false end like okay so you make a bad decision so what like you get to make another one tomorrow and you get to make another one after that. Amazon is another another great example of Amazon. Make decisions fast if you can if you can pull them back. If you have if you can't then okay take a minute make your decision. >> Reversible decision. >> Yeah. Exactly. So so that's another one uh that that fear does to the brain. And so so that false end is like you don't see through the end like what's happening afterwards. And so that's why most people think of decisions as like what do I do about this decision? They don't think about decisions as a portfolio the way somebody who's running a hedge fund or in your stock account if you have one you're saying I don't need to get everything right. I just need to be principled about what I buy because a majority of them will work out. And so people are thinking this decision right now is really important instead of the portfolio of decisions that I'm going to make this year, >> final decision I will ever make. >> Right. Exactly. So, so and so that's how we know that we're in fear. Now, there's the the rare occasion where someone's like, I'm just going to really think through this and I'm okay. I've thought about it. I've collected data. This is what I'm going to do. Right? That's pretty rare. So, most of the people who are like, oh my god, I got to make a decision. What am I going to do? It means there's just a tremendous amount of fear that's going on under the surface. [gasps] And so one of the things to learn is that the fear is of a consequence. And if you go and you feel that consequence, you're going to make a better decision. So I'll give you an example of this. My wife and I have been married now 27 years. We've been married a long time, but I I've been married to three or four different women all with her name, right? She's been very she was very different at 27 than she was at 37 than she was at 47. And and so there's been these moments in our life where the the the marriage is rough, like like what what are we doing? And I'm scared to lose her. So I'm I'm trying to make decisions to keep her, but I'm abandoning myself by doing that. I'm abandoning my principles. So both of us have come up with this this method where we basically just mourn the marriage because what I'm scared of is I'm going to lose her. So I'm I'm just going to assume I've lost her. I'm going to feel all that stuff. And then in feeling all that stuff, I'm not scared of it anymore. And then my response is, okay, this is who I am and I'm going to show up like that. And she shows up as who she is. And then we work out like how are we going to be together? Do we want to be together? What's going to actually go on? But that fear isn't there. And this is like an age-old process. So whether you are a stoic or a samurai or Tibetan book of living or dying, the way to overcome the fear of death is to actually visualize and feel the experience of death over and over in slow motion again and again. And then that's >> they includes like watching your own body decay and stuff. It's like even after you're dead, you're thinking about it >> because because you're going past the false end. >> Oh, right. >> That's why it's critical. >> Interesting. Right. It's the same thing if you're going to if you're going to like mourn your marriage, you go don't go to the moment of divorce. You go to like and then I'm lonely after and I can't find a woman and then you know, you do the whole thing >> and then and then >> and then and then and then and then I have a marriage again or then I'm you know, whatever it is. So, so overcoming your fear that way is a really critical thing because if you're having a hard time making a decision, it's not because you don't know what to do. Typically, it's because you're scared of a consequence and the consequence you're scared of is an emotional consequence. >> Correct. >> That is the episode. Like that's the that that's really lovely. That's a great a great summary. >> Why is it fear? Why is that the emotion? I understand that there's this sort of absolutist thinking. Uh I understand that creates a a a type of constraint which will cause panic. I also understand that if there's a kind of finality to things because you don't think that the life is going to continue beyond this decision and if you choose especially if you choose the wrong one or not >> um >> but why fear like why why is that the case why is that the emotion default >> yeah this is a great question because the fear is because the identity is going to get messed with right so like who do I think I am I think that I am a very successful person it's important for me to be a successful person so taking this job is really important the things that are really important to us are the things that define us and our identity. And so that's going to be a that's going to be where we're really important. And in some way, every time we're making a decision and we are in that fear-based decision-m process, it teaches us exactly where we're not principled in being ourselves. >> And so that's actually the antidote. So for instance, I have a set of principles that I make 80% of my decisions by. And I make them that way the same way that like um Berkshire Hathaway says this is what we invest in that it's not guesswork. It's like these things have to be true for us to invest. >> And I think right now they're sitting on like $230 billion because nothing is true enough to invest in. They're like it doesn't hit what we invest in. So we're just holding cash, right? And that was the case maybe like three months ago. I don't know where they are today. And um and so it's the same thing if I'll make a decision based on a set of principles of who I want to be in the world. And if I'm thinking about those principles, the way I think about the principles are if I have five, seven principles, do they do they get me where I want to go 80% of the time? Do they almost guarantee success over time? Not a single success, but over time. M >> and do they solve 80% of my problems? >> Can you give me an example of a principle? It doesn't necessarily need to be one of yours. >> Yeah. Yeah. Oh, absolutely. Um I'll give you a decision-m principle we have our business, which is whenever we're building something new, we go to the thing we know the least amount about and we build it first. >> Give me an example. So, if I'm going to build a car and I know how to build a car, but I don't know how to build a catalytic converter, most people will build the car, then build the catalytic converter, and then go, "Oh [ __ ] the catalytic converter doesn't work inside this car. I'm going to have to rebuild part of the car." I'll say, "Let's build the catalytic converter first, and now I'll build the car around it because it's going to be a more efficient process." >> Why? >> Why is it a more efficient process? >> Why? Why do the hard thing first? because then I don't have to redo the car >> because I don't have to like >> how does that make how does that help with the decision? Like I suppose that's a principle. But in what way does that make the decision more likely to be successful? >> Right. So if we're Yeah. So the so uh the decision that if we're in the decision of we're going to build out a podcast for the first time, >> we're going to be more successful because we went to the thing we don't know and we've solved that first rather than do all the things we know and solve that later. >> Okay. Uh can you give me an example that's uh something from a personal life not a business life? >> Oh yeah. Yeah. So my I have a personal >> I have a personal this is actually the perfect one. I have a personal uh principle. So everything is an iteration. So what that means is the same thing that I was teaching to the barber which is failure isn't a thing. There's just I run experiments and I learn and then I keep on running experiments and I keep on learning and I keep on running experiments and then I learn. If I do that instead of thinking I fail or I succeed, I'm just like constantly learning, then I ultimately always succeed because I'm just running iterations until I figure the thing out. And there's a lot of neurology on this. There's there's something called the habenula and and it basically prevents us from failing inside of our brain. >> And it's basically the part of our brain that's in all invertebraes. I'm loosely speaking here that if a bear goes and fights for mating rights and they lose, it stops them from going, I'm going to go fight for mating rights again right now. Right? Like it it's it's the same thing in our brain that it's like when you're on a diet and you're like, I'm going to be on this specific diet for a while and you're like great for like 2 weeks and then you eat that one piece of chocolate cake or whatever and then you're like, [ __ ] the diet and you're completely off. But you just ate one chocolate cake like so what? You just get back on the diet. We don't >> because that part of our brain is like we can't fail again. In my world, it's everything is an iteration. >> So what's the experiment I'm going to try? What's the next experiment I'm going to try? What's the next experiment I'm going to try? And they did this study with uh people who were I think it was like at the poverty line who lost weight successfully and all of them or not all of them but a grand percentage of them all were doing iterative mindset. They were all saying, "I'm just running a series of experiments until I find something that works." So for me, everything is an iteration. Everything is I'm trying. So we run we we do this in our business, but I do this in life. >> So I do something, it goes horribly wrong. I'm like, great, that was an iteration. What's the next iteration? Or I'm like, I have a big decision to make. I'm like, ah, well, just what's the simple iteration? I'm going to do that. >> Yeah. you've been, at least in your business, uh, impressively prepared to put stock in [ __ ] that I've told you to do. >> Oh, yeah. >> And I'm like, huh, you listen to me. And he not just listen to me, not just give me lip service or do the thing, say that he wants to do the thing and genuinely want to do the thing and then encounter some practical fear or some emotional barrier. Like I've said, hey, I think you should do this. I think we might have even talked about it last time on the podcast. you doing I wanted you to do basically the uh master coach critiques breakdowns emotionally of these things and these videos are ripping and you guys are doing like the you you [ __ ] it on a few of the early ones >> and had a couple of winners on the early ones and then changed it and changed it and now it's like >> it's [ __ ] awesome it's really good >> yeah and that's and so that's what that's exactly it and so that's the way it is with everybody in the company anybody wants to try and experiment as long as it's like within brand go >> as a matter of fact we actually have a criteria. Everybody who works for us has to run depending on where they are three to five experiments on how to do their job differently every quarter. >> Wow. >> So that's that's how deeply we take everything as an iteration. And it allows you to make mistakes. It allows you to learn. It allows you not to care so much. It allows you to have pace over getting it right. Most people will lose in life because they are trying to get it right rather than trying to keep a pace. >> It's like forward progress is more important than getting things right. I think the as you're explaining it, I'm noticing what's coming up in me is a reduction in the sense of grandeur about and and uh pressure around decisions like well I'm just you moving forward. you've removed the finality of this decision and also kind of baked into it that an experiment that doesn't prove the hypothesis isn't a failure. You did still learn something which is that hypothesis was wrong and we continue and continue. I'm sure you've heard >> and I'm never and I'm never done. >> Yes, >> I'm just going to keep on learning. And that's just one principle. >> Yeah. Tell me if this sounds familiar. You train regularly. You eat reasonably well. You feel fine, but you're just kind of going off vibes. 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Uh, have you heard of GPS brain or the GPS principle? It's it's something not too dissimilar, which is if you are trying to get to a destination following Google Maps, when you miss the turn, Google Maps doesn't judge itself or you for you missing the turn. It just updates the route. >> Correct. GPS brain. >> Yeah, it's cool. >> Yeah. So, a cool So, there's this guy who was a I love this story. This guy, he was a surgeon and he was a dog trainer. And so in dog training, you have this little click that tells the dog you did it right. And you go click, click, click. And that just it's like a GPS brain. Click, click, click, click. So he's working with this um dog, his dog. He's pretty successful, but he loses his [ __ ] one day and just [ __ ] yells at the dog. >> Doesn't do the clicker, just yells at the dog. And the dog like goes back like regresses horribly. And so he's like, "Oh crap." Like that's what happens when there's any kind of emotional content in in his assumption is either good or bad. It's just like you did it right or you didn't do it right. GPS brain. >> So he goes to his surgeon students and he's teaching them like how to tie tendons and stuff and there's like a six press six thing problem and he starts bringing a clicker [laughter] instead of saying good job. You got it right. Don't do that. What are you doing here? and he just clicks when they get it right. And he improved the rate of their learning dramatically. >> No way. >> By having GPS brain. So that's another like, okay, if if everything is an iteration is a principle that gives me GPS brain, which is what it does, then it helps me be more successful. So now when I'm confronting a problem, what do I do about this? One of the principles I look at is everything's in iteration. >> What if everything's in iteration, what would that tell me to do? And this is in service of trying to improve the quality and accuracy of decisions but also rid that fear. Get rid of that fear. Not just feeling it. Not just going to the like reducio adabsium of the kind of mental projection. It's mostly this is who I want to be in the world. >> Do I want to be neurotically freaking out about each one of my decisions? Nah, I don't really want to be that. Does this work as to make me successful? Yes, it does. Is this like more comfortable and awesome? Yes, it is cool. That's a principle. >> Like I have another principle that is connection. It's you know we have the connection course but it's a principle. It means that if we build somebody we we how do we build them with connection? If I'm sitting here talking to you, how do we actually build connection? And over the years we've actually built connection. If I run a course, how do I make sure everybody feels like we're deeply connected with them and we really care about them because we do. and how do we help them find connection? And I have this video with Ali Abdal where I'm coaching him and we're having this moment where I was like, "Oh, you I don't not sure if I mentioned it's one of my things." I was just like, "Okay, let's go through all your business problem and look at it through the lens of connection. >> What would make you feel more connected to yourself and others as a solution?" And you could see him come up with like multiple solutions to the problem because he's just looking through the lens of that principle, >> right? >> And so it's the same thing. And so, so now I have a decision to make. Let's say like, do I go on the Chris Williamson podcast? And I'm like, everything's an iteration. Okay, I don't give a [ __ ] if I blow this. Like, why would I care? Okay, that's a one that's a and connection. Well, I I love being with Chris. This is something that makes me feel connected. I'm going to do it. And I get to connect with a lot of people. Yeah. Okay. And so, I'll just go through my principles. If I have a decision to make >> and I will, >> it feels like I mean, we haven't even got into the like the structure, but this seems really interesting to me. I know the idea of engineering bravery or courage in a way that this is like improving your bravery to some degree. It's increasing your preparedness to face scary things. When people think about bravery and courage, a lot of the time that's what it is. >> Uh so is bravery or courage are those words that factor into this at all? It's so interesting because as you say it I'm like yeah that's true but it's it's but it's not wasn't the thought process right so so the thought process was what are the thing how I can't control the outcome of a decision but I can control >> how I want to be in that decision-m process am I proud of how I made that decision that's the thing I can control so it came from that it came from like I think over a portfolio of decisions these principles are going to work and I'm going to be proud of them even if they don't work and if they don't work I'll iterate on the principles themselves right >> you know that from the outside somebody looking at you choosing to make decisions that are big or scary or difficult or whatever in that way would go wow >> that is brave very courageous that you've chosen to do there >> right so so then then then what happens so this is the cool thing so then you start making decisions that way and most of them are easy you're like okay I'll make it yeah that makes sense okay that makes sense and then there's one where it's like I don't want to [ __ ] do that. [laughter] There's nothing in me that wants to do that. But if I look at my principles, it's very clear that's what I'm supposed to do. >> And you look and you say, "Well, [ __ ] All I can say is that my principles work most of the [ __ ] time. And I can't come up with a better solution. So, I'm going to do it even though I don't want to do it." And you do it. And maybe it works. Most of the time it works. Occasionally it doesn't work. But every time you act on the principle, the courage there there's less and less courage required because you are positively reinforced that the principles work which means you trust them more in future. >> That's one. And the other one is because you are being who you want to be. So there is an implicit reward whether no matter how it works out. >> Yes. Yes. I'm showing up in the way that I want to. And if the choice was between showing up in the way that I want to and the decision going wrong and showing up in the way that I don't want to and the decision going right, a lot of the time people would actually prefer the former to the latter. I think I Margaret Cho, if I have her name right, she had an early standup. Like I'm saying how old I am, but she had an early I think it was her first standup and she was a comedian who had like an Asian sitcom and it failed. And her whole sitcom thing basically this one woman show is it failed. But that's not what hurt. What hurt was I abandoned myself and then it failed. I would rather have been true to myself and fail. >> Yeah. >> Than been fake and succeed. >> Have I taught you about audience capture before? Do you know this term? >> No. No. >> You I detest how afflicted you are with not being on the internet. [laughter] I require you to be more terminally online. [ __ ] infuriating. Um [laughter] uh Okay. So um audience capture is when a creator typically on the internet, but I'm sure it's happened with newscasters and and and people in late night shows and more traditional media as well, uh, begins to not create what they want to, but they create what they think that audience wants. So, it's referred to as throwing red meat to the audience. I get it. Very common and may have even been born out of the politics wing. If you're a political commentator, you know, you have your takes and your audience comes to you. Wow, that's an interesting take for the person that's on the left or the right or the whatever. and and then after a while you realize because you're looking at the popularity uh maybe the play count the positive reinforcement that you get oh when I talk in this way about this kind of subject from this lens people seem to give me more positive reinforcement and over time you like pavlovianly consition yourself into this type of behavior what's interesting about this >> is it's almost like a looking glass creator >> Wow >> here >> yeah it's [ __ ] cool Yeah, I have a lot of thoughts here. >> Um um what you the thing that's one interesting wrinkle is >> it's not what the creator knows the audience wants, it's what the creator thinks that the audience wants, >> right? >> And people don't always know what they want, right? >> Which is interesting. Like what's that Henry Ford line? If I asked the customer what he wanted, he would say a faster horse. Yeah. Yeah. >> Um so that that's that's one interesting thing. And then you roll the clock forward a little bit. You know, roll the clock forward six months, one year, a couple of years. this creator is now out of touch with their taste uh because they haven't created something from themselves for a very long time. Yeah. They are kind of marionetted or puppeted by the audience, but their projection of the audience, which means they don't actually know what they want. They're just kind of trying to do something that they think that they want. >> Yeah. >> And this is the kind of penicious thing. If the audience stops loving the work that you do when you compromise yourself in order to serve them, >> yeah, >> you will resent them so quickly because you say, "How can you not love me? How can you not appreciate what I'm doing? Look at what I did for you. I even pushed myself to the side." Right. >> Right. I shunted myself to the side of my own work just to serve you. And I'm sure you got lots of things, but the one final bit on top. >> Yeah. Uh Ethan Strauss wrote this [ __ ] outstanding article and it's called criticism capture is more dangerous than audience capture. He wrote it about three or four years ago. He's a sports reporter but he thinks about audience dynamics and like like creative dynamics too. What he basically said is he thinks that it's the criticisms not the compliments that are more deranging to people. And when you see this you actually realize that many people are criticism captured not just audience captured. So there's two things going on. They protect themselves from the potential negative. They do it by being more inflammatory, by being more aggressive, by sort of like the the guy outside that flares his lats outside of the nightclub. Or they do it by uh neutering themselves, by sort of staying small and milk toast and and always sitting on the fence and never actually staking a claim in the ground. Maybe they do it by always caveatting, by always having some sort of equivocation before they speak, so that every single potential in negative permittation of what they were going to say is already being put out there. Uh there's a lot of ways that they can do this, but um you see some people that are more um positive reinforcement uh compelled. Yeah. Uh and then you see some people that are more negative reinforcement compelled. And the perfect example, and I think that this is true, and it's the canonical example that's used by Ethan in his article about criticism capture. It's Jordan Peterson. >> Yeah. >> Is very criticism captured. And you see how warping and that man had apart from perhaps like Trump and Tate, but whilst not being a Tatian, Trumpian kind of individual. Uh >> a volume of criticism that almost no one in history has had to deal with, right? Outside of like [ __ ] leaders of countries and [ __ ] like that. And um Who would be able to deal with that? Almost nobody. But I do think it's a fair comment to say that criticism did some [ __ ] warping. So, audience capture criticism capture some new ideas for you. >> Yeah, I love there's so much stuff. The first tangential thought I have is like it it it also creates the creation of porn-like entertainment. >> Oh, this is George Mac's idea. You run enough split tests and you end up with a porn website. >> Yeah. >> This is George's idea. >> Okay. Yeah. Yeah. Yeah. It's [ __ ] wonderful. >> It's like I'm going to if you're red meeting your audience, I'm going to give them more and more emotional like this is happening on our news and everything like that. I'm going to give them more and more emotional hotness and but I'm going to desensitize them so much as I'm doing it that the the only thing that's left is like hate and Yeah. So >> most base most inflammatory. >> Yeah. Uh so so it's an interesting thing. It's like audience capture leading to the destruction of your audience. >> The pornification of everything >> and the destruction of your audience, which is like fascinating. >> Um, the second thought process that I had there is like this isn't just creators. This is life. This is how people operate in a in a in a business with their boss. And did I make them happy? Did I make the people around me more pleasure and less pain? Yeah. Exactly. And that's doesn't make good decisions. Like if at if they at the end of the day if you look at somebody who's been doing that they either their business or their audience or their personhood has dropped off of a cliff somewhere along the line whether that is in Jordan's case uh anxiety like deep anxiety or um you know you become the person that you hate or you have the resentment it doesn't actually lead to a successful But if you're principled, if you're saying these are the principles, and this is true for companies, too. Somebody who's principled about what they're doing, it doesn't mean that they're not listening and they're not reacting. But if they're principled about what they're doing, if they're like this is our brand, and we don't stray from the brand, or this is what we're here to do. This is our mission. We're not strained from the mission. We might find 20 ways to get it done, but we're not strained. These are our principles. Those people have a much longer lasting success without the burnout, too. And it's the same with a human in life. Like if you look at the people who are 70 year old 70 years old, have done something significant and are happy, they're almost always have lived a pretty principled life. You might not agree with their principles, but they've lived a pretty principled life. >> Does this mean that we need to canonize our principles before we can start making good decisions? >> I don't think before, but it's super freaking useful. Okay. So, we have a we have a we have a course called the great decisions course and that is >> which everyone needs to get ready to sign up for because it's in January. >> January. January sells out usually in a day. >> [ __ ] Yeah. Yeah. Well, okay. Get ready. >> Yeah. >> Um >> Yeah. >> Yeah. Does this mean Okay. Process component skills. >> So, that's one of it. Yeah. >> Decision- making. Does that mean that is that one of the first things to do? I mean, you're not going to stop making decisions be like I'm going to put all decisions in a holding pattern, right? No. No. >> Including what pants I'm going to wear today up until the point at which I've done my principles. >> Yeah. So one of the things you can do is just start looking at the decisions you made in the last year and say what are the principles I've actually lived by am I am I proud of those and are they working >> might be a ugly reflection >> yeah for a lot of people it is but yeah so two main components of great decision-m and great make making great choices is can I become comfortable with all sorts of emotions so that I have my my set of solutions available to me >> and the other talk to the girl in the bot >> right and the Other one is what are the principles that I want to live by that are going to lead me to success that are going to solve most of my problems for me if I just live by my principles. >> And those two things are going to be incredibly like that's a a huge portion of the work. >> Yeah. That that's really >> I imagine that's going to be hugely disappointing to a lot of people that they were expecting to have some lovely framework for how to bypass having to feel things or having to face things. It's saying, "No, no, no, no, no, no. What's the flowchart that I follow in order to make sure that my decision doesn't require me to encounter any negative emotions?" >> Yeah. So, here's here's a here's the coolest thing. This is one of the things I get to see in my work so much. This and I and they're going to hate this even more, >> right? >> I'll give you the example that just happened recently. My daughter is applying for colleges and she's like, "I don't know what to write the essay on. The essay is so important. This is a big thing." fear, black and white thinking. I can't do this. I can't do that. I'm just watching her say. And I was like, "Hey babe, [ __ ] them. [ __ ] what the colleges say. [ __ ] what everybody says. [ __ ] like what the [ __ ] Like who the [ __ ] are them? Like be you. What the [ __ ] do you want?" And she's like, "What do you like? What's going on?" You know, >> why you [laughter] swearing? >> Exactly. And I'm like, I see how angry you are at this whole thing that you have to prove yourself to people. like this is [ __ ] Go get angry for me. Like and we have a thing in our house where anger is like so she gets out the tennis racket. She gets the thing >> and I'm [snorts] I'm like in Nepal at this moment, right? And she's at home and >> Oh, you're doing this virtually. >> I'm doing this virtually. Yeah. >> Wonderful. So you're uh uh cursing uh your other half to you're subjecting her to like the hearing. [laughter] >> She doesn't do it in front of me. Okay. >> And so she she's like, "Okay, I got it. I'm going to go get angry." And she calls me the next day. She's like, "I've already written three essays. I have all these ideas. They they're not quite good enough. They're not what I want to be yet, but I'm still writing. This is great. I have to get angry again." And a dozen times during the decisions course, easily in a week, you'll see somebody do that. You'll see somebody who had a massive decision they couldn't make and it was just an emotion that they needed to feel and the whole thing unlocks for them. Momentous just made one of my favorite products significantly better and $50 cheaper. They have reformulated their sleep packs with a better and more researchbackedback form of magnesium, making the new formula even stronger than before. I have taken these things every single night, whether I'm at home or on the road, and it does make a genuine difference. The formula helps you to wind down, fall asleep more quickly, and stay asleep throughout the night with no melatonin, so no sleep paralysis demon sitting at the foot of your bed. 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But the but the underneath that emotional content is like the identity breaking, right? So with my daughter there was like she had to let go of this identity of being the smart one of the straight A student of the one who can get anything she wants done done. She had to say I'm going to be myself and people can accept me or not accept me. And that was her anger. Her anger was, "Fuck you. Like, I don't care if you judge me. If it's if your if your school can't see me, go [ __ ] yourself." >> This keeps on sounding like bravery and courage. Like that's the words. And maybe my conception of bravery is is tied up in indecisions more closely than it should be. But like you hear that and you say, "Hey, this place is going to take me or it's not going to take me." and I'm a 17, 18 year old girl and you know it's a big deal and all of my friends are going to have things to say if I don't get into college or whatever and I don't care. I'm just going to do the me thing. Like that level of it it from the outside it seems like self assuredness, self-esteem, self-worth, confidence, resilience, >> bravery, courage. It's like all of these things wrapped up. >> It doesn't feel like it in the moment. I'm with you cuz I'm like yeah, yeah, that's true. I can't I can't deny it. But in the moment when you're doing it, it feels like I'm being honest. >> So it doesn't feel like [ __ ] There is that moment of like, oh my gosh, cuz there is like the I'm stepping into a bigger room. There's like, oh my god, I'm getting on stage and I'm doing this thing. There is that excitement that comes along with it. So you feel the excitement, but mostly you feel like honesty, >> right? Because we we know what it feels like when we compromise ourselves. It doesn't feel good. Like it like there's a way to say it takes a lot of courage and bravery to feel like you're compromising yourself. That feels like far worse than feeling like you've done the right thing and been rejected. >> Alex has a line where he says, "Fear is an inch deep and a mile wide." That when [laughter] >> That's so good. Hold on. That's so good. That's so good. That is so freaking good. >> Yeah. >> Yeah. Yeah. Yeah. looking out over this massive lake and you, oh my god, how am I ever going to be able? It's so terrifying. You go like, >> "Oh, >> it's a little splash." >> That's right. >> You go, "Oh, fuck." >> Right. >> It wasn't that bad. And I mean, he he So, I don't know how much you know about Alex. I It would be wonderful to introduce you to at some point. Um, >> he I I'm I have enough internet to know who he is. >> Oh, impressive. Wow. He's broken. He's really reached escape velocity. [laughter] Holy [ __ ] I I I mean I geek out on business content, so there's that. >> And and I actually really appreciate I appreciate how straightforward he is >> very much so. So the straightforwardness I think um is one of the things that I appreciate about him and we were talking about >> maybe over dinner or maybe it was on the pod about um the first time he had to make a really difficult decision and he'd done the classic college I will be son of a Middle Eastern father success >> right >> path and then he realized that he wanted to start a gym and the Middle East was he from Iran yes >> you know I lived there Why? >> Because my dad >> you were in Iran for a >> when the revolution happened. Yeah. >> And then that was when you left. >> Yeah. Yeah. Yeah. Yeah. >> Holy [ __ ] >> Yeah. Yeah. >> Does that feel strange now watching so much of the world center around Iran? A place that you know you knew quite well. >> Yeah. There's a grief in it for sure because like the people of Iran are beautiful people. They were like an incredibly beautiful people. >> So there's a lot of grief around that. >> Yeah. So, Iranian father and and and with all of the accutrants that come along culturally. >> Um, and yeah, Alex sort of tells this story. I was on track to do this thing and then I move I start I start gyms and I have to tell my father and my you know, all I've wanted to do is kind of impress my father at some point. Um, and he says from the outside that looks like an incredibly brave decision. But the way that Alex made that first decision was he drove across the country before he rang his dad. He literally essentially went from coast to coast to put himself a few thousand kilometers away before he was prepared to pick up the phone. And one of the things that I'm sure you'll resonate with is >> beautiful >> when you're faced with a difficult conversation or difficult decision or whatever especially conversation uh and you're worried about it and you're thinking about it and you're ruminating and thought looping about it and then you do it. fear is an inch deep and a mile wide and you step in, you realize it's not. Soon as you do that first one, you go, "All right, [ __ ] who else is on the chopping block? Like, what else can I do?" And you like, you go from having, >> I don't know, being a bow hunter who's taking forever, very carefully, to wait to release the thing, and as soon as you release it, the bow sort of turns into a beltfed M140 machine gun, [laughter] and you're like, um, it's just interesting the way that the momentum thing works with that. And I think that you mentioned this before that there's kind of a breakthrough moment and then it kind of tumbles downhill but without spiraling off into that and also there's just to say this there's like also a long-term short-term effect on bravery because the fear is got that false end. The other thing that's occurring is like if you're doing the thing that is true to you over time every time you will have a life that's true to you because the things that aren't true to you are going to be failures. The things that are true for you are going to be successes. like you're going to create a life that's organized around who you are instead of who you're pretending to be or who you're trying to be or who you want people to think you are. >> And so shortterm making a decision that compromises might work to get your immediate need met, but it's not going to work for creating a life that actually is suited for who you are essentially. M >> and like I think Alex is a great example of this like he is like I am going to be me period as well as much as my consciousness knows who I am that's who I'm dedicated to and he's created a life that is for him that works for him well regardless of whether or not you like him or don't like him or I think even a a maybe might be wrong you might tell me I'm wrong maybe a better example than Alex is Donald Trump because it's somebody who has an obvious lot maybe an even more obvious uh number of reasons to not be the person that he's being. >> Uh if that makes sense. >> Yeah, I see what you're saying. Right. >> That like the price of being Donald Trump is quite high. Somebody else that's actually probably less triggering although maybe similarly triggering is Sam Harris. So I think a lot about Sam Harris when I think about this. Um, people regularly accuse Sam of uh flip-flopping on his beliefs, of not being uh logically consistent in some way that they see that they think that he doesn't see, whatever. Um, but the reason that I've always had a good bit of faith that he is doing what he believes is that he pays an incredibly high price for the positions that he takes. How many people do you know that are anti-Trump but also anti-woke that are uh like anti-Islam but also prone uh like nationalized healthcare that are from the left but are concerned about people coming across the board like it's a very nonfgeible like unique construction right it's very idiosyncratic and I go okay and for each of those every time he goes on one side of the fence and then back over to the other he pisses off both sides and I go in order to arrive at that kind of outcome >> to me it If you were just doing it in order to feed red meat or to like placate yourself for the world in some sort of a way, you wouldn't choose that. Those wouldn't be the decisions that you go for because it's like deranging >> to everybody else is confused about what So, if that makes sense, the >> more the higher the price that someone pays for the positions that they hold and the less that you can predict what their next opinion is going to be. Basically, if I if I know one of your opinions and can accurately predict everything else that you believe, you're probably not a serious thinker, right? >> And uh I find that that's not necessarily the the case with those guys. >> Yeah. And I think that they those are some extreme examples. I I also see that there are people who are living, you know, regular lives that are saying, I'm going to be true to myself, and they end up with a life that's actually true to them. Mhm. >> And it doesn't it doesn't mean that they have to be like committed to something that pisses people off. >> Yep. Yep. Yep. The bravery show up in mundane and very boring normal ways every single day. >> Exactly. But there are going to be moments for those people where they are going to go, I don't want to do it, but it's the right thing to do. >> Okay. What What else is there to say about breaking down those component skills that that we haven't covered so far? >> Yeah. So the on the choice side of things that's really important is to slow down. So this is where you get into the world of habits. The underlying principle is that your identity is still at stake, right? So you still have to work through the identity piece, but but the other piece is to really be able to slow down the emotional process that's happening there and be present with it in one way or another. So if you are um trying to quit coffee as an example because your coffee somehow you decided is bad for you. Um what [laughter] what you should do instead is reach for a new tonic. Uh >> yes sound like a true investor. >> Um you have like a series of habits that are going to trigger that desire for the coffee. It's going to be an unconscious reach for the coffee when you drink it. Can you actually be totally present? What's the emotion that's happening before you drink the coffee that makes you want to drink the coffee that you get after the coffee to slowly unpack that experience and start noticing what you're avoiding or trying to run into. >> So, this is kind of unwinding current choices to become decisions in a way. >> Yeah. Yeah. I would say making turning choices into conscious conscious choices. >> Yeah. And and so that's a really important skill set if you want to change kind of the habitual choices that you're making >> which is there's lots of tricks and and James Clear is amazing at what he writes for all the tips and tricks but one of the key ones on the emotional level because the decisions are being made emotionally is can I slow down unpack and feel the stuff that I don't want to feel that drives me into some bad habits. It comes back to awareness. Yes. >> Again. Yes. >> Interestingly, yeah. I mean, I I can give you an example from my own life that because I've been fighting with health stuff for the last couple of years, a lot of the time that's disrupted my sleep. When I wake up on a morning, if [clears throat] my body decides it wants to rip me awake at 3:00 am or 4 a.m. something and there's this story that I tell myself of, oh well [ __ ] like today's already going to be ruined and this is really really painful and I'm going to lie awake and I'm going to stare at the ceiling and this is super annoying and isn't that going to suck and I'm not going to perform as well on the podcast and then maybe people are going to laugh or they don't like me and my whole life's going to fall apart and I got gluten intolerance and lever under a bridge and it's all going to go wrong and reaching for my phone and being distracting myself from that emotion. >> Yeah. is now after a while your sleep has improved which has meant the fear's gone away but you're left with the [ __ ] residue of the habit. [laughter] There's this very strange situation where yes, you're being puppeted by the coping mechanism of a emotion that you're no longer feeling, >> right? >> And that sticks about a lot of the time. And as now there'll be something else I'm doing, I'm sure, that is is the case. I'm like, well, I got to unwind this thing that I don't even need anymore that kind of maybe served a purpose to some degree or whatever. And now I'm like, well, [ __ ] Like, I've got to have to go and get rid of that. And I'm sure there's some other [ __ ] that I'm doing right now that I probably should be pointing at too. So like you end up if you're not careful I think and this is why people the sort of purto principle of to those who have everything more will be given and to those who have nothing more will be taken. Matthew principle. Um, the reason that it seems to suck so much for many people and the reason that spirals go down and spirals come up is that if you don't step in and consciously design your life if you're living it by default, you will begin to like sedimentary rock accumulate these things over time. And you're like, where the [ __ ] Like, why have you got that habit? It's like, oh, I don't know. like 15 years ago this thing was happening and I did it and now I'm still puppeted by it even though that's gone. Does that make sense? >> Oh yeah, totally. I I think about this in a company structure all the time which is bureaucracy does not >> destroy itself. You have to actively go in and destroy bureaucracy and what you're describing is kind of an emotional bureaucracy. >> Ah, that's so good. It just like >> Well, I mean Connor's line, one of my favorites that he's given to me a gazillion times, but he dropped yesterday. >> One of my favorites is we try to control that which we cannot trust. >> Yeah. Yeah. I Yeah. I love that line. >> Yeah. It's like [ __ ] The first time he told me that I was like, "Oh, stop." I was like, "Close the call. I don't need to hear from you anymore. I'm going to go and like think about that. I'm going to think about that for the next couple of days." Uh, yeah. We try to control that which we cannot trust and that's the bure bureaucracy thing, but to some degree that's also the emotions thing. >> Well, so yeah. So, let's take your let's unpack your situation for a second. You're sitting in bed waking up and your brain's doing duh duh duh duh. What's the emotions underneath are probably sadness and helplessness. >> Mhm. Probably some shame as well. >> Yeah. Yeah. And probably some shame. The shame is most likely the thing blocking you from feeling the sadness and the So, and so a a bureaucratic free mentality is I'm gonna cry. I'm gonna be scared. I'm gonna go back to sleep. >> But nope. Before you can do that, you have to fill out this paperwork. It's called a phone. And you need to like scroll on the phone for this bureaucracy. >> And then, okay, now you have to Well, you've been scrolling on your phone. You kind of feel like [ __ ] So, you need to And you didn't get enough sleep, so now you need some caffeine. And now, but that caffeine, it kind of makes you anxious. And so, you've got this bureaucratic thing that you have to go through just to get back to some level of normal. >> Yeah. You've accumulated, you've sort of piled this bunch on top. Okay. So, >> yeah. >> Uh choices, choices, making the the um unconscious choices more conscious. That's one step. >> Yeah. Yeah. If and feeling the emotions that are happening around bringing your awareness to the emotional experience around the choices. And in all of them, so it's feeling the stuff that you don't want to feel, learning how to embrace, love, the stuff that you don't want to feel. So that that's this is I think the hardest part for people to really grock. So my story is emotional abandonment was like I had an alcoholic father. I had an alon mom. My needs were not taken care of for a large part. Some were and they did the best that they could but a lot of them were not taken care of. And so when I was growing up, when I was like in my 20s, I was like, I'm going to be emotionally abandoned by everybody. [ __ ] you all. Like anytime I felt emotional abandonment, I would do one of two things. I would be like, [ __ ] you. I don't need you anyhow. Which created more people emotionally abandoned me, or I get needy, which would create more people getting like emotionally abandoned me. So, so I was recreating this situation once I learned that I could embrace emotional abandonment, right? So that feeling would come up and instead of trying to get rid of it by going [ __ ] you or please come closer and I was just like, oh, I can actually experience this. I can allow for this. I can allow this in my life. >> I don't need to run from it. then I stop doing this and I stop doing this and people abandon me emotionally abandon me a lot less and when they do I don't really mind because I get to have that experience again and learn more deeply from that experience >> and realize that oh their emotional abandonment doesn't hurt even half as much as me emotionally abandoning myself >> and so then all of a sudden I'm like oh I can't wait to be emotionally abandoned again because I get that experience I get to learn again which is weird weird, but you had that moment. And when you have that moment with one of these emotions that you're like, "This is ridiculous." What starts happening is you're like, "Oh, let's see where else what other emotions I can love." And all of a sudden, these patterns that have been ruling your life, like emotional abandonment, start collapse, collapsing because all you're trying to do is feel the thing that you couldn't feel as a kid, which was like, "This [ __ ] sucks. like no one's here for me. That was the feeling I couldn't feel as a kid because if I did my whole life would collapse. >> So I couldn't feel it then but somewhere in my 20s I learned to feel it and then the pattern starts dissipating in my life. >> And so what you start seeing happening is when people start accepting these emotions, learning how to love and and and accept and say, "Oh, I can't wait to feel. I welcome this emotional experience." And you got to experience this in Groundbreakers. You got to see what happened. All of a sudden, these patterns that are in their lives for decades just start falling apart because >> it's [ __ ] terrifying. >> Yeah, it is. >> It's really destabilizing >> because their choices change because their their decision-m changes. >> Yeah. Yeah. Yeah. >> Yeah. >> A quick aside, you've probably heard me talk about Element before, and that's because I've started every single morning the same way for the last 5 years now, which is a cold glass of water with Element in it. Element is an electrolyte drink mixed with everything that you need and nothing that you don't. It's a science-backed electrolyte ratio of sodium, potassium, and magnesium. No sugar, no coloring, no artificial ingredients. It reduces muscle cramps and fatigue, supports brain function, and helps to regulate your appetite throughout the day. I genuinely notice the difference when I take it versus when I don't, which is why I don't shut up about it, and also why it's used by everyone from Dr. Andrew Humeman to Olympic athletes and FBI sniper teams. The the good sniper teams, not the bad ones. Also, have a no questions asked refund policy. So, if you don't like it for any reason, they'll just give you your money back. Plus, they offer free shipping in the US. Right now, you can get a free sample pack of Element's most popular flavors with your first purchase by going to the link in the description below, heading to drinklnt.com/modern wisdom. That's drinklnt.com/modernism. Is there a category of decision that is marketkedly different? people, some people may have problems with like what what am I even going to wear today or, you know, how am I going to have a conversation with this barista at the at the coffee shop? But for the most part, I think it's going to be bigger things. >> Yeah. >> And when it comes to bigger things, am I going to stay in this relationship or not? Am I going to marry this person or not? Am I going to leave this job or not? Am I going to move to a new city or country or not? >> Yeah. >> How is is there anything different when it comes to that? Because it's less routine, right? like you're not going this is less of a reversible door not necessarily a reversible door but significant like [ __ ] if you're going to like move back from a country you picked up all of your possessions and you've gone over there and maybe there's financial implications and stuff like things happening and also how many times have you moved countries previously like show me the CV of how this has gone for you in the past I don't know I've never done it um I'm thinking about when people are facing the biggest decisions of their life what they feel are the most impactful the most momentous the scariest the grandest >> how do advise them to go through that? >> Well, there's a couple things that I think are really important to see first and then we can talk about the advice. So, the you started with the guy who's like how do I talk to the barista? It doesn't matter if it's how do I talk to the barista? If the decision is like as hard as it is to like where do I move, it's because the identity is at stake. So that person probably has like social anxiety, some sort of version of that. And they're like, "Oh my god, like am I going to be liked? Am I going to be like their whole identity of I am a person who's not good with other people is at stake if they talk to the barista. >> Uh the person who's like moving, their whole identity is at stake from like more obvious reasons. Like I'm a I'm a I'm a British guy in England who's a party boy. I am a guy in Austin. Well, who what the [ __ ] is Austin? Who's going to like me? Right? So, the identity starts in either case. That's like a really important piece to understand. The other thing to understand is that we have no idea what their big decisions are. We have no [ __ ] idea what the big decisions are. So, you could say my big decision was to marry my wife, Tara. Well, how about the decision to meet my wife? I didn't make it. How about the first date? I wouldn't even gotten to getting married if I didn't have the first date decision. >> Right. So, there's a whole bunch of little choices that I made along the way that allowed for the for me to even be considering whether I am going to y >> marry my wife. I think that's interesting. It's certainly true that there are some choices or decisions that we face that we don't realize what the future impact of them will be. >> Yeah. Um but I would say that there is a certain category of decision or choice that we are going to make where we realize the likelihood of this being small >> isn't that great. Like this is probably going to be a big decision. So you have like type one decision errors that sneak up on you but then the other kind probably don't evaporate quite as readily in the other. It's unlikely that moving countries is not going to be a big decision let's say. >> Right. The reason to to think about the fact that there's a whole bunch of decisions that led to this that you had no thought over and no maybe no control over is to get you get the identity of you out of the way in making the big decision, right? So the identity is that if you're having a big decision, the identity is is like, oh my gosh, well, who am I going to be in this situation? You know, you talked the other day about the Love Island thing, right? You couldn't see yourself the same way after the Love Island thing. You didn't choose for that to happen, but it had a massive stake in your identity. If you knew that that was potentially a potential for joining Love Island, >> existential crisis island. Yeah. No, [laughter] >> right. You would have been like, I have to make a choice. What am I going to do? >> Yeah. Yeah. Yeah. [laughter] Yeah. I thought I was just going to get to wear swim shorts for a few weeks. >> Exactly. So, so the the reason that you can that is to start separating the personalness the stop stop start separating the identity. Mhm. >> And that's the biggest thing about making like a really big decision, whether it's the barista decision or the thing is to really start looking at who is it that I want to be like or who even more profound is what am I exactly like to really question that identity. So, if I move to England and I have no friends, what does that mean about me? What is it that I'm scared of? Like, who who how could I be proud of myself even if I have no friends in England? What what essentially am I? And that question, I remember when that question hit me, that was a question I asked myself like 10 times a a a day for like years. >> What am I essentially? What am I essentially? >> That hearing you say the words what am I essentially gives me [ __ ] PTSD [laughter] reason that we're not going to bring up beautiful beautiful very grand PTSD. >> Yeah. >> Um >> Okay. And so, so, so in those moments, the the the added piece I would say is like this is a great moment to really wrestle with what you are essentially or what you want to be. >> And it's it's an opportunity instead of seeing it as like how do I make a great decision like a crack in the veneer of what you think you are, which means a crack in the veneer of the limitations you put on yourself. >> Wow. gets to get opened up and you get to see yourself for who you are. >> Is there do do you do you think about fear of change is that playing in because most decisions will result in some kind of change. Yeah. I I suppose interestingly uh inaction is also a decision, right? The decision to continue doing what's happening now. We have like a status quo anchor an anchoring bias inertia momentum thing that kind of carries us through and well that's also kind of a decision. It's just a a decision to not change as opposed to a decision to change. But I think about fear of change, difference, different things being different. Yeah. Is that does is this got a role to play? >> So I I just think it's like a higher order or lower order, right? So fear of change, what's actually the behind the fear of change? The fear of change is the unknown. And what's behind the unknown? I'm not going to be okay. >> And I'm not going to be okay as identity. So I'm scared that I the job situation is going to change. Okay, cool. I guarantee you the job situation is going to change, but I also guarantee you that you are going to be better off because of it. Okay, cool. I don't I'm not scared of the change anymore. I'm only scared of the change because of the potential negative repercussions on me. It's an unknown thing that might be bad for me. >> And it's the me that's the essential part of it. So, yeah, I do obviously there's a fear of change. It's just a higher order. It's like it's not the core of what you're dealing with. >> Understood. Yeah. >> Is there anything else to say on the difficult decision, big grand decision process? >> No, not much. Just it's a great opportunity. I mean, I've had some amazing that level of like if I have a client come to me and they're like, I'm in a big transformation moment in my life, like [ __ ] is changing. I'm like, yay. Because that's where the most growth is going to happen for a person. And if you look at your own life and you say, "When did I grow the most as a human >> or decline the most because I didn't pay attention?" >> Yes. >> It's going to be those moments of transformation. And so, so I get excited for them. They're huge opportunities. So, >> I'm aware I'm aware you get excited because [laughter] >> because you are the cross-leggy emotional equivalent of a Navy Seal drill sergeant, right? >> Or like a particularly rough PT. Like you, anyone that's ever worked with a trainer or been on a sports team or whatever and they've seen the strength and conditioning coach, the strength and conditioning coach has got this unnerving grin on their face on the morning of one practice and they're like, "Oh, we're going to have fun today." That's the face you pull. >> Yeah. >> That's the face you pull [laughter] more than you should as you're staring. It is because you're a bastard and you [laughter] it's the I take pleasure in somebody else's discomfort if they're they're working hard or doing the thing and you you're like you're going to face it like you're going to face it. It's like drill sergeant. >> It's the freedom on the other side that I am excited about. >> And also Yeah. It's kind of fun to watch. [laughter] >> It is mental torture. Emotional torture. Um, okay. [snorts] Are there any big indicators that somebody's about to make a terrible decision that you could see that somebody could sense inside of themselves where they're about to like, oh, I'm pointing in the I'm really pointing in the wrong direction. The reason I ask this is >> yes, >> I think good. Uh I think um expediting success is is great and what we want but avoiding failure like the um what's the Warren Buffett's two pieces of a trading advice uh uh number one is never lose money and number two is please read number one um that if you can go through life avoiding pitfalls that's a pretty [ __ ] good start >> and expediting success can come after rule number oneoid pitfalls. So, somebody is about to make a terrible decision. What's going on? >> So, I think there needs to be a definition of like what does it mean to make a terrible decision, right? So, most people think a terrible decision is a decision where they don't get what they want. >> That's what they think a terrible decision is. Meaning like they're sitting there saying to themselves, "I want a girl." No, I want a >> Frosty. That's not a terrible decision. use something else. I want a cigarette. >> I want a cigarette. >> I want a cigarette. There we go. >> I want a cigarette. And they they And if they get the cigarette, then they have made a successful decision. That's what they're thinking, right? I want the girl. Did I get the girl? I made a good decision. I want the money. Did I get the money? I made a good decision. I want the job. Did I get the job? I made a good decision. That is not what makes a good decision because the question is if I got the cigarette, did the cigarette actually give me what I want over the next year, month, week, decade? If I got the girl, did I get the thing? >> Right? Yesterday we talked about people be successful so that they can get the maid of their choice. But then the maid of their choice is the only mates of their choice are the transactional ones who only want them for their success. Yeah. >> So, so the the question is if you're thinking about it that way, no, I don't have a way to tell you if you're making a great choice or a bad choice. I can tell you that the um more fear that's in the choice makes it less likely that you're going to get the thing you want, >> right? >> Because if I'm coming to you with something that I want and I'm scared I'm not going to get it, you're less likely to give it to me. >> Mhm. I was wondering if you could donate to my cause. >> Yeah. >> Right. Isn't going to be as good as like, hey, I've got this great cause. So, the more fear that I have, I'm probably going to not get the thing that I want. The more fear that I'm running when I'm doing it, not that fear is a bad thing. It just means your fear is unprocessed. >> Yeah. >> The but if you're looking at what's a good decision like a good decision is I want the cigarette but I'm I don't get it. That is it's easy. Like if a person is compromising themselves to do the thing, then they're making a horrible [ __ ] decision, >> right? >> And how will you know if you're compromising yourself? >> That is a hard question. There is something in us that knows. [snorts] Oh, I just don't like how I am right now. There like it's it's and it is something that you become more and more sensitive to. >> It's exactly what I was about to say. Yeah, >> that's exactly where I was. That there is a category of person, maybe even a large majority of people who have suppressed that voice for so long that it's an entirely d-trained muscle, right? They've atrophied that and even the lightest even, you know, the bicep curl of a cigarette is a weight that's too heavy for them to lift. Yeah. They're not attenuated enough to that. So, let's say there's somebody who hasn't >> used that muscle for a long time, very atrophied. They they can't hear the voice particularly well. >> Yeah. >> How would you start? How would you begin to retrain the muscle? >> Yeah. What I would say is look at the last week, month, two months, and what's the one way in that time frame that you heard that you you felt this isn't the right thing to do and you did it anyway? What's the thing or what's the thing that's creating resentment in your life? >> Why resentment? >> Because resentment means you've abandoned yourself, right? Like uh if you ask me to do something and I don't want to do it and then I do it enough times, I'm going to resent you. >> Period. Right? So if you look at a marriage and somebody resents the other marriage, it means the other person in the marriage, it means that they're doing [ __ ] that they don't they're not holding their boundary. They're abandon they've abandoned themselves because they're trying to make the other person happy or trying to make them not angry or trying to they're walking on eggshells or they're accepting some sort of criticism because it's just keeping the peace. So resentment is a great way to look at it or just look back and go, where's the ways that I don't feel like I was the person I wanted to be in the last week? >> Mhm. >> Right. and take your time with it because I think most people if they look at that fully it's it's it's quite a ego collapse. >> I can imagine there's a certain category of person who constantly needs reassurance from others that their decisions are okay. >> Every single one of those moments of needing reassurance from others is a self-abandonment. >> Why? >> Uh how do you explain this? Um, it's saying I don't know what's right for me, which is a lie, but you do. >> Which means I'm literally giving my power over to you. I'm I'm saying and I'm giving my happiness. The responsibility for my happiness is yours now, not mine, which is an a self-abandonment. And I'm saying you know the answer for me when the truth is that I know the answer for myself. All of that is some level of self-abandonment. In other news, have you ever noticed how some websites make it ridiculously easy to buy while some feel infinitely harder? >> Back in my day, I had to walk 10 miles to the local store. >> Aren't you younger than me? >> Yeah, I bet my dad got a DUI. >> Anyway, the reality is most businesses just get the website wrong. And if your setup is messy, you lose a ton of sales, which is why I'm such a massive fan of Shopify. They power 10% of all e-commerce in the United States, including brands like Gym Shark, Skiims, Aloe, and Mutonic. Because when it comes to converting browsers into buyers, they are best-in-class. Their checkout's 36% better on average compared to other platforms. And with Shop Pay, you can boost conversions by 50%. So upgrade your business and get the exact same checkout that we use at Newtonic with Shopify. You can sign up for a free trial period by going to the link in the description below or heading to shopify.com/modernwisdom. That's shopify.com/modernwisdom. How do you split the difference between that and genuinely having a friend that is a good confidant that has a degree of expertise that knows you, that is able to see things that you don't see, you know that this would make a wonderful case for never listening to anybody ever about anything in your life? >> No, I I'm not ever saying don't listen to people. I think listening to people is like where a tremendous amount of wisdom comes from. I'm saying that if you're looking for their approval >> and there's this big difference. >> Is this okay for me to do? >> Yeah. >> Yeah. Yeah. Like somehow or another it's like if you're saying if you can't say I feel good about doing this without like looking over to you and say is it all right that we do this then you know you're you're abandoning yourself. How much of decisiveness do you think is learning to cope with increasing amounts of uncertainty? Yeah. So without a doubt if you're if you are confident in your identity to decisiveness increases dramatically. People who have a very stable sense of self are far more decisive than people who don't. There is also there's in business what you'll notice is that most CEOs start realizing that making decisions is better than getting decisions right. >> Making decisions is better than getting decisions right. >> Yes. Meaning, if I have a choice between making 10 decisions a day and making them right, making sure that they're right, which I'll never perfectly do, or making a 100 decisions a day and just getting them made, the 100 decisions a day is a better choice. And the reason is is because as soon as you make a decision, then you're testing your thesis against reality. >> If I'm sitting there going, "How do we market?" Well, let's make sure we market it best. What's the thing? And do all the data. I have I'm not running any experiments. I'm not actually going, well, what did the audience say? Okay, what did I learn? As soon as I make a decision, then I run an experiment. Then I learn something. Then I can make another experiment. Then I can I'm interacting with the world and learning from the world immediately. And so making the decision allows the action to happen so that the learning can occur. And so it's the same in life is that be making that decision is really important. The thing that stops you from making the decision is again if your identity is in jeopardy. So there's certain identities like if I have the identity of I'm an action guy, then it's easy for me to be decisive by nature. >> Yeah. >> But if I have the identity of I have to be right because every time I was wrong, my parents criticized me for 20 years and made fun of me and like 6 years later I'm at dinner table and I'm still being told how I like made a mistake from 6 years ago. then I'm gonna be like, "Okay, I gotta I gotta make this thing right >> because my identity is is engaged." And so, as people start to be really confident of like this is who I am and I'm valuable just because I'm valuable, >> those people become far far more decisive. And and even more than that, it's like there's less decisions and more choice because there's less fear because there's less >> there's less identity at stake. Like what? Like what what what do I have to worry about? >> George has this line. He says, "I'd rather be high conviction and wrong than low conviction and right." >> Oh, [ __ ] right. Absolutely. >> Cool. >> Yeah. Because I will learn I'm wrong a lot quicker. >> Yeah. Yeah. Yeah. [laughter] Yeah. Yeah. Yeah. I'd rather be high conviction and wrong. I love this thought process that there's this test we use for gauging talent and it's a a test that has uh xy axises that people think are not uh they think they're contrary when they're not contrary and it's called paradox axises and so one of them is conviction and one of them is openness and most people think you can either be convicted and open but this graph is basically saying you can be high in convicted, high in openness, low in both. Right? >> Why do you place yourself on the graph? >> I I test as both very open and very convicted, >> right? >> And and but I say I say that because that actually makes it makes really good decisions. >> But that comes from a confidence in your identity. Meaning I am totally happy to be wrong and that doesn't threaten who I am. So, I love being open and I have high conviction because if I don't have high conviction, I don't take action. >> Yeah. >> Does regret play a role here? Lots of people fear future potential regret so much so that they get stuck and paralyzed in the moment now. Almost transpose it from the future and start to feel it down in the present. >> Yeah. Yeah. I see that for sure. The interesting thing that I noticed with a lot of people, and I think this is really useful for folks at home, do you re will you regret what you're imagining will happen more than you regret being indecisive for 3 months about whether to marry the woman or not? M >> what's interesting is that the thing that people fear is often the thing that they are feeling and stuck in in the moment of trying to make the decision. >> Like I'm really scared that if I marry her I'm going to be stuck. You're stuck right now trying to make this decision for six months. I am really scared that I'm going to regret that I wasted my time if I do this wrong. You're wasting your time right now in making this like decision for like 3 to 6 months. >> A low conviction stew. >> Exactly. So, so what's amazing is that the often times the thing that people are scared the emotional consequences people are scared of are far less. They're one inch, but the [ __ ] you're stewing in right now is like 10 inches deep to use Alex's. >> There's a a line from Alanderon talking about leaving relationships. And he says, uh, people are worried about leaving relationships because they're scared of being lonely, but what they don't realize is that exiting is the first step toward feeling connected. That the loneliness they fear is what they're already enduring. >> Exactly. That's exactly that's often times the the consequence that we're scared of in the decision is the thing that we're actually currently suffering. >> Yeah. And is less at a velocity or an amplitude that's less than than we're currently dealing with. >> Well, there's also the opportunity for it to stop where there isn't any opportunity to stop unless you take the action. >> Yeah. And presumably less shame >> around well I am doing this to myself. >> Yeah. I'm choosing to I'm like imprisoned inside of this cell and I know that not only am I the prisoner, but I'm also the captor that's holding the keys. >> And for some reason I refuse to put the key in the [ __ ] lock and turn it and open the gate. >> Yeah. >> The other thing that's really interesting is I think people when in they're in that deep indecisiveness, they really forget that they're being super self-abusive. M >> there's a lot of self abuse in that. You have to get it right. Why? Why can't you get it wrong? What's the problem? Like you you don't know. It's like you're literally telling yourself you have to get it right. You don't know. You don't know what's best for you. You don't like you can't and whatever happens, you're not going to be able to work yourself out of it. You know that, right? Like you're not going to just be able to take it as a lesson and then like grow from it. It's going to destroy you forever. Like that's the that's the subtext of being indecisive, right? And so that level of self- abuse is is is often unagnowledged or unrecognized. And when somebody actually sees it, it often can allow them to see like themselves in a way that allows them to be more decisive. Can you go just for a little bit? Can you go full Joe Hudson Connor Beataton crossover and apply as much pain as possible to people that are being indecisive? Like what what are the costs that people >> have to apply pain? >> Apply some pressure. Give them the gravitas of the situation like how important is this? And and what is it that they what is it that the situation is costing them if they choose if they continuing if they continue to be indecisive? What does indecisiveness cost you? Yeah. Um I think the thing I would say in that is some version of I'm I'm really sorry you're depressed and that somehow or another you think you need to be perfect to be valuable, to be loved, to be worthy. and you you don't and if you could see yourself clearly for a moment, you would see that this decision isn't going to define you for who you are and that you're worthy of love no matter what decision you make here. >> So, make the one you're proud of. >> I would say something like that. [snorts] >> What else is there to say? >> You dweeb. >> You [laughter] [ __ ] idiot. How does this relate to assertiveness? Cuz I imagine maybe not quite the same. >> Yeah. Yeah. >> But the people pleasing, the standing up for myself, the saying what's true for me, the the assertiveness. I imagine people who have >> clicked on an episode about decision-m to become better with their decisions. >> Yeah. >> May also, you like the you may also like this >> thing. It's like you may also be interested in >> being more assertive. How do you come to think about assertiveness? >> I'm not going to be audience shaped like what was I'm sorry. What was it called? Audience >> captured. >> Yeah. I'm not going to be audience captured like that. I don't give a [ __ ] >> That's right. Yeah. [ __ ] you. [laughter] I'm going to talk about [ __ ] sushi. Yeah. Yeah. Exactly. >> Exactly. Um I assertiveness I think can be >> So there's a difference between being assertive I would say and having agency. I would say that if you do the work to be decisive, you definitely feel like you have more agency. >> Agency to life. >> Yeah. Agency doesn't have to be assertive. And I think those get confused a lot. >> Can you give me an example of a way that somebody is uh agentic but non not necessarily assertive? >> Yeah. um uh like a great actor. They're they say, "I'm going to be this kind of an actor. I want and I'm committed to these kinds of roles and I'm going to do it and people accept me and I'm going to go for auditions, but I'm not going to like create my own role and and and get a a whatever get directed and buy a script and produce the thing so that I can finally have the role that I want." Now, some people would that would be called I would call that more assertive, but but this person has agency. They're saying, "I'm going to live the life that I want to live. I want to be the person that I want to live." I think there's an assertiveness that in some people's definition that goes along with aggression like I'm going to like fundamentally and and I think for some people their nature is not that level of aggressiveness. They don't have that fire >> imposition in that way. >> Yeah, they don't have that fire, but at the same time, they're not going to compromise. And I remember when I was in college, there was a um right before I got kicked out of my first college, um I was taking a class on Herman Hess and there was a German teacher and the German teacher was uh lived through the Berlin bombings and and he said, "When we were under the under the tunnels and the bombs were happening and people were yelling up top, it was always the quiet non macho man and the non assertive type who went up and pulled them out of the of the bombing and it was always the bravado guy who didn't >> and so that to me would be the difference like one of them has assertiveness but they don't have the agency to be themselves >> are they inversely linked in your opinion more assertive people less agentic No, not at all. Right. I think they're just not correlated. >> Right. Okay. >> Yeah. But I do think there's a a tremendous amount of people who are >> My experience is there's a tremendous amount of when you when you become when you be get really good at decision-m that you it's a very high agency place. >> Mhm. Well, it's I would imagine it is difficult to be high agency and indecisive. >> Correct. So even if >> decisiveness is it's necessary but not sufficient right perhaps to be agentic. George is currently trying to get his conception. He's got this [ __ ] tricycle that he sent me a photo of the other day. George George Mack he's writing a book on agency. He's going to writing the definitive book on high agency. It'll come out at some point in the next year and a half. And I've watched this guy craft this thing like watching like a like David be carved out of a massive block of Do you know the story about David about how a number of other uh uh sculptors had tried their hand at that block of marble previously? >> No, I had no idea. >> Really cool. So I've been to see it twice and I've taken the same tour and I just for me >> it's Michelangelo. Yes. >> Okay. Cuz that also >> is Yes. True. One of my favorite, by the way, one of my favorite symbols in the world. >> Oh, it's beautiful. >> God stretching out, reaching for man, and man's just not worth. He's not I'm not going to [ __ ] lift a finger for you, [ __ ] [laughter] >> Play around. Yeah, it's so true. But I actually got the guys to move that a tiny little bit because when you look at how close together it is, we looked on the the painting and it was too close. it was closer than it is in the painting because the whole point is that um even the ligament that was uh the way that the hand was shaped because there was a ton of dissections being done right by Michelangelo and he'd realize the way that the ligament is when it's relaxed and when it when it is stretched but it was too [ __ ] close. I was like I I know that we've done all of this time in the studio and all this stuff. [laughter] I was like can we just move it like about 2 in further apart? Um, but no, so Michelangelo's David, this block of, you know, gargantuan block of marble. Have you ever seen it in person? >> I have not. >> Dude, it is. And because it's on a plinth, it's a [ __ ] plinth. So, it's already his foot's pretty much head height or maybe even higher. And then he's 8t tall, maybe 10 feet tall, maybe more. Massive. Massive. Maybe even more. Maybe like 12 feet tall. He's huge guy. And with the proportions as well that were used to kind of accentuate that. So much bigger hands by proportion. longer arms, longer legs by proportion than you would have. So, it's long and tall and big at the same time. >> Uh anyway, this block of marble had been a number of sculptors had had a crack at it previously and sort of started like [ __ ] it's too unwieldy to use. It's gargantuan thing. And um he was the one that that went to go and do it. And my favorite thing, which I've said a gazillion times on the show, but not for a while, is uh the Michelangelo [clears throat] effect. two people in a relationship, friendship, intimate partnership, see the best in each other. And over time, like Michelangelo saw David inside the marble and he just removed that which was not David. Yeah. >> And then David emerged. >> I love that. >> And it's the same thing that you know the best kinds of friendships and relationships are is I see in you the best parts of you and I'm going to help to bring that out. I'm going to try and cut away all of this other stuff that isn't you. >> I don't even think all that is necessary. It's just seeing the other person. Like my experience is like that's the when we teach people coaching, that is the core of what we teach. See them see the wisdom. See see them as who they actually are. Even if they can't see themselves, listen to that part. Talk to that part. >> That's all that's really required is to just see them as they essentially are and everything else takes care of itself. How do people know the difference between their genuine embodied wisdomfueled intuition and something masquerading as intu in intuition, impulsivity, fear that I imagine many clever people that are two hours into a podcast about decision-m will be afflicted with. uh they've managed to cleverly contort and pretzel this thing actually. Oh, that is my intuition speaking, but it's not. It's just a a clever like confabulation of of what is actually fear or maybe it is impulsivity or coping or whatever. Is there a way to discern? >> Yeah. The way in coaching relationship it it is your capacity to understand yourself, right? So the more clearly you see yourself, the more clearly you can see others >> like and and exactly the way I can't see myself is exactly the way I'm not going to be able to see you. >> Can we can you tell me about what your retreat was like that you did recently? I've been real excited to learn about this. Are you Do you mind talking about this? >> I don't want to talk about this. Okay. >> Yeah, there's a lot. I mean, I can we can go for a walk and find >> I can tell you I can tell you like a broad thing, but I I can't Yeah. Um yeah, I've been ever since I was in my 20s, I really got into uh the Vadic sciences generally just as one of the avenues in which I've learned. So I got into Zen, I got into Herman Hess, I got into the Vadic sciences. And the Vadic sciences have a a part that's all about health. And they have something called Ayurvedic health. And they have something that they do for longevity called poncha karma. You could call it longevity, you could call it health. I call it health. And it's basically like a reset where there's a very particular diet and they give you in this particular place where I went um they give you like six hours of treatments a day and they can be they're all sorts of crazy treatments and um and so I did it. Uh it was I've done it three years in a row now. This is the most intense one that I've ever done. and I found a very intense place to go >> and it was an amazing emotional roller coaster which I haven't experienced in years. So that was really cool to like watch my emotions do this thing. >> Yeah, I imagine that sounds a little bit like a Brazilian jiu-jitsu fourthderee black belt going, I got twisted into a pretzel. That's been a little while. I didn't think that that was going to happen. I remember what that feels like. >> Yeah. And it was all through physical stuff. So the the part that I enjoyed the most about it is that they really disenourage discourage talking. So everywhere there's room setting silence. There's no phones in the cafeteria. There's no talking in the cafeteria that like you're basically alone quiet. It's in a forest, you know, and so >> little like noble science adjacent noble silence adjacent. >> Yeah. So I got to do a lot of meditation which made me really happy. So I got to really observe the [ __ ] the the craziness of basically >> I think the mood was mostly just a nervous system because there was a a huge part of it is a nervous system reset or in their words it's like a VA reset and and so there was just this massive kind of for this 6 day period of just like wow holy crap I got to do things why am I got to do that I don't need to do anything why do I have to like that kind and I was and it was in this contrast between like absolute bliss and peace. So I'm like, "Oh, this is amazing." And then IT JUST TURNED ON AND then it just turned off and it just turned back on cuz they're just like, [laughter] "What happens when I do this? What happens I do that?" Right. Yeah. And I got to experience, by the way, I got to experience the doctor having that facial expression. >> He was a Navy Seal thing. I'm going to poke you in the thing and it's going to [laughter] make the stuff happen to you. Wonderful. It makes me that's karmic for me to find that you're on the receiving end for once. >> I feel satisfied. >> I I I much prefer to be on the receiving end because that's where the freedom's on the other side of it. So >> yeah. And and and I there's no shortage of it. You've met my wife, but you haven't met my daughters. There's no shortage of me. >> Met one very briefly. I think she come from Cross. She playing. >> Oh yeah. Okay. So you met Una? Yes. We did a podcast with her. Such a good podcast. Was it like is it something titled like what it's like to be Joe Hudson's daughter or some [ __ ] like that? >> I can't I don't remember. >> Yeah. Okay. You're not in the titles until optimization. >> I am I am I am horribly not on the internet >> again. Yeah. [laughter] Afflicted with it. Uh dude, I love you. >> What a pleasure to be with you. >> I love you a bit. Um people that are interested in this, what should they go and look at? Where should they go? Uh we have the decision there's we have a couple podcasts on decision-m that go into some depth on all of the things that we talked about and uh the decision great decisions course. I will say it's only a fiveweek course but oftent time it is an extremely intense course because you're going right into a lot of these emotions. So just like know that that's what care. >> Yeah that's know what you're getting into >> and that's at this begins at the start of >> January. I think we sell it the very beginning of January like as a New Year's resolution kind of thing. >> When does that go live? You got any idea? >> Like when the the >> You can get on You can get on to the waiting list and the waiting list gets a 24hour early thing and you can get on the waiting list today >> and it usually sells out with the waiting list. >> Within the waiting list. >> Yeah. Great. Uh connection course, all of the other stuff, art of accomplishment podcast. You're the best. >> Thank you, man. Pleasure. >> See you next time, my beauties. Dude, >> that was a good one. very tempting. >> A quick note, lots of people tell us that YouTube unsubscribes them from the channel even though they already pressed it. So just check down there and see if the subscribe button is pressed. You get access to episodes before anybody else. If you do, it supports me and the show helps me to bring you bigger and better guests and it makes me very happy. So just go and give it a tap for me. I thank you.