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[@jackneel] AI Marketer: “Go VIRAL With AI!” This Simple Playbook Makes US $1M/Month

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@jackneel - "AI Marketer: “Go VIRAL With AI!” This Simple Playbook Makes US $1M/Month"

Link: https://youtu.be/H63D6NyKRZc

Short Summary​

Musa, a 22-year-old entrepreneur making close to $2 million per month, details his journey from a video editor to the founder of Crayo, an AI-powered video editing tool, and offers insights on clipping, content monetization, and his unique disciplined lifestyle. He emphasizes authentic beliefs, the importance of internal change, and his focus on dominating the content clipping space.

Key Quotes​

Here are five quotes from the transcript that represent valuable insights:

  1. "If you're working harder to make 50k a year... I'm working hard to make a million... You got what you wanted and I got what I wanted. It's that simple." This quote highlights the importance of focusing on the right goals rather than just blindly working hard. It's about aligning your effort with your desired outcome.

  2. "And here's the thing, right? Like if you're paying $20 a month, right? Make your videos with the product with the software and you're not making that $20 back every single month, then yeah, go ahead and cancel. But people aren't doing that, you know, and the reason they're not is because they're making that money back. So, they keep they keep using it, you know, it's that simple." This is a fundamental concept for SaaS businesses, focusing on creating a product that provides tangible value to customers and ensures they see a return on investment.

  3. "I mean, yeah, it was scrappy, but like I didn't have any professional way to do it, you know? [...] I wanted it more than everyone else..." This emphasizes the importance of hustle and resourcefulness, especially when starting out. It suggests that a lack of resources can be overcome by a strong desire to succeed.

  4. "You can always rely on people to be people...Once someone's made the commitment themselves to go and do something, like there's nothing you can really do to change that, you know." This is a valuable insight into understanding human behavior and managing relationships. It acknowledges the limitations of control and emphasizes the importance of understanding and predicting behavior.

  5. "God does not change the condition of a person until they change from within themselves." This quote speaks to the power of internal change in achieving external results. This reinforces the idea that personal growth and mindset shifts are often prerequisites for achieving significant success.

Detailed Summary​

Here's a detailed summary of the YouTube video transcript in bullet points, covering key topics, arguments, and information discussed:

Key Topics & Guest Introduction:

  • Introduction of Musa: The guest, Musa, is a 22-year-old who makes approximately $2 million per month.
  • Background: He started as a video editor for YouTubers, then built an agency, and eventually created Crayo, an AI video editing tool.
  • Podcast Focus: The episode explores Musa's attention-grabbing methods, his focus, and the growth of Crayo.

Musa's Income and Business:

  • Income Breakdown: Musa's income comes from his info products (courses), Crayo, and investments. Crayo is currently the largest revenue source.
  • Crayo's Purpose: Crayo simplifies video editing using AI prompts, making video creation accessible to those without editing skills.
  • Low Churn Rate: Crayo boasts a low churn rate (under 15%) despite requiring user interaction, indicating customer satisfaction and profitability. People are making their subscription cost back.
  • Course Origins: Musa started selling his course to train more video editors for his agency and offered a guarantee: get 50 million views in 30 days and get hired.

Crayo's Development & Strategy:

  • Partnering with Daniel: Musa partnered with Daniel to create Crayo, bridging the gap between non-editors and video editing.
  • Make viral videos in seconds: Musa and his partner, Daniel, made the landing page for Crayo with the intent to help make videos go viral in seconds.
  • Mobile App Focus: Instead of developing a mobile app right away, Musa prioritized cracking cold paid traffic with a low-ticket subscription funnel to drive revenue and growth. This ensures strong customer acquisition and profitability.

Musa's Daily Routine & Mindset:

  • Simple Routine: When at home, Musa wakes up, goes to the gym, eats breakfast with family, works for 10 hours, and sleeps. When traveling, the routine remains similar in different locations, like hotels.
  • Focus and Discipline: He prioritizes revenue, growth, and customer base.

Clipping Content for Profit:

  • Niche Selection & Hammering it Home: Choosing a niche and consistently creating content within that niche is crucial for making money.
  • Text Stories: Text stories (fake iMessage conversations) are a reliable niche with good storytelling potential. Crayo's AI is learning to generate good stories for this format.
  • RPM Considerations: Avoid inappropriate content (drugs, etc.) as it lowers RPM (Revenue Per Mille) due to lack of advertisers. People should pay for information online.
  • AI Generated Content: 1 AI generated video has made $80,000. It must be over 1 minute.

Viral Video Structure & Strategies:

  • Hook: Start with a question (if unsure) to grab attention. This leads into the viewer giving their guesses and the content creator reacting.
  • Storytelling: Every clip should have a story backbone. The best practices are to make the video understandable in other languages, over a minute, brand-friendly, and use AI.
  • Ad Examples: He uses the "How old do you think this guy is?" video as an example of a strategy that converts well.
  • Tension and Release: He gives viewers questions, and gives answers that ignite more questions. He takes inspiration from Mr. Beast.

Best Clipping Niches:

  • Finance: Finance-related content yields the highest RPMs due to the audience's disposable income.
  • Relationship Content & Catfishing: Posing as a girl (catfishing) can quickly build a following by creating "simp bait" content, though this strategy can be seen as morally questionable.
  • Call to Action: People are surprised how far "Follow for more content goes.

Clipping for Clients vs. Platforms:

  • Platform Payments: Platforms often pay more than individual clients. Platforms pay you way more and not only that, clients are inconsistent.
  • Client Advantage: Working directly for him gives first dibs on his content.

Getting Clients:

  • Target Creators: Be a smaller page so you can be in direct contact with them.
  • No-Brainer Offer: Offer a guaranteed result (e.g., 10 million views in a month) before payment. Be like, "Pay me after the jobs done". The client defines success.
  • Custom Messages: Create custom messages with an offer instead of copy and pasting.
  • Scrappy Hustle: Musa met Sneo on Omegle and was able to close him on a stream.

Musa's Perspective on Clipping:

  • Clipping is Timeless: He views clipping like pranks, videos and vlogs; it never dies.
  • Clipping Skill is Crazy: There is a crazy amount of opportunity and it will help you meet your first 10K.
  • **Clipping is a crazy skill because there's so much opportunity to not just meet your first 10, but actually meet your first 50,000.

Criticism of Facebook Ads and Future of Clipping:

  • Facebook Ads Dying: Musa believes clipping is the "next Facebook Ads."
  • Clipping Definition: Clipping is repurposing existing content with a unique twist to make it viral again.
  • **Repurposing content from an organic format and running it again and again to change the fonts, subtitles, music and color grade.
  • Content Rewards focus: He's working on fixing the user interface to make it seamless for brands, influencers and clippers involved.
  • Playbook: Start a Content Rewards campaign.
  • Clipping is a New Era of Marketing: Payouts are only going to get higher.

Values:

  • Discipline: Discipline is the "core fundamental philosophy" and "backbone" of everything. It unlocks many traits, such as trusting others and yourself.

Religion:

  • Trusts Ability: Musa has the self-discipline to develop the self conviction to filter people. It doesn't take him long to realize if he should trust someone.
  • Being Observant: People should stay disciplined and not break their word.
  • Most people aren't trustworthy. Just be real and honest.
  • What it taught him: You always can trust people to be people and you can't control people to any degree.
  • Do it to Align with God: If following Islam, perform deeds that God will enjoy and love. In Islam, you are trying to align with the will of God. The goal is to follow his will and not one's own will. He leads by example.

Why Musa Doesn't Party or Drink:

  • Subjective Preferences: He doesn't enjoy it and doesn't see the benefit.
  • Better things to do: he would rather get land and 50 cars to do some crazy stuff
  • Adaption through Observation: Observation is more efficient than trial and error.

Business vs. Millionaire:

  • Won't be a Billionaire: Not wanting to burden himself. He is not trying to focus on making 100 million or 1 billion.
  • 100 million is his mark: 9 figure payout
  • Imangghazi example: Does not want to reinvest constantly

Making Millionaires:

  • Mental Pivot: The mental pivot is to align with one's beliefs, not physical.
  • Change Mindset Change mindset and then one's reality will match up.
  • **Brute Force: He got paid when Tik Tok gave a lot more money. Got millions and became a millionaire.

Final Points:

  • Internal vs. External: Internal condition is more important. All you can do is let that change the external belief.
  • Beliefs Limit: Every single belief holds you back is internal. Everything is confinements within one's self.
  • The Cabalian: the mind is all.
  • The Most worst advice: You gotta get some [ __ ] before you get married.
  • Nero Knowledge: Help with his line of thinking. He is recommended by Musa.