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[@jackneel] Reels Expert: I Made $2M With One Video (Steal This Viral Hook!)

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[@jackneel] Summarizer
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@jackneel - "Reels Expert: I Made $2M With One Video (Steal This Viral Hook!)"

Link: https://youtu.be/HzoQgQS8czE

Short Summary​

Here's the requested summary:

Number One Takeaway: Consistently research viral content in your niche and repurpose the hooks and topics, adding your own unique expertise and value.

Executive Summary: Ava Jurgens, a 20-year-old millionaire, built her social media agency by reverse-engineering viral content in specific niches. She emphasizes researching successful hooks and topics, adapting them with unique insights, and delivering high-value, actionable advice in a consistent format. While she recognizes the value of multiple platforms, she focuses on Instagram content.

Key Quotes​

Here are 5 direct quotes from the transcript that represent valuable insights, interesting data points, surprising statements, or strong opinions:

  1. "So, I would just tell them like, 'Oh, I started in real estate, da da da da, posted content, did well, got into this.'" - While simple, this quote highlights the core elements Ava includes when sharing her business origin story, emphasizing its critical components.

  2. "So, like if you're a dog trainer, you want to show people how to teach their dog step by step how to sit or like I saw this one girl do like how I taught my dog to shut the door and I thought it was like the coolest thing and she gave you the step-by-step advice. I hate or I don't hate but like when people give like fluff, it just never works." - This is an example of what real value is for a client based on what they teach.

  3. "I would say obviously make valuable educational content, but like if you look at Hermosy for example, he like is just or Leela like they are just people. You get to love their personality and like all their little quirks and over time like you learn so much from them and like you just know them for certain things and that's kind of like how you make people love you." - This provides insight into building a personal brand beyond just providing educational content. It is about showing your quirks and allowing people to feel like they know you.

  4. "I used to think like you had to make content that was super super high value that no other people were talking about and you just got to dumb it down. (...) People don't care how smart you are." - A shift in thinking about social media, that there is a move away from just trying to shove as much value as you can in a video.

  5. "Treat everybody like they're an undercover Jesus. You'll notice how much better and kinder you are to people." - This highlights Ava's personal philosophy that guides her interactions, emphasizing kindness and respect, which likely contributes to her positive relationships both personally and professionally.

Detailed Summary​

Here's a detailed summary of the YouTube video transcript, focusing on key topics, arguments, and information, and excluding sponsorship announcements:

Ava Jurgens' Background & Success:

  • Ava is 20 years old and generates millions of dollars annually on Instagram.
  • Bought her first real estate property at 15 and married at 16.
  • Made $700k last month with roughly under 50% expense ratio.
  • Her business Instagram account grew from 0 to 500k followers in 2 years.
  • She made an estimated 2 million dollars in annual reoccurring revenue from one single Instagram Reel, posted August 2024.

Business Model: Done-For-You Instagram Reel Service

  • The company offers a "done-for-you" service for business owners, primarily focusing on Instagram Reels.
  • They have 350-400 clients at a time.
  • The service involves researching top-performing short-form content in a client's niche.
  • They create viral scripts, and the clients film the videos, which the company edits and posts.
  • Clients pay $2,000-$4,000 a month for the service.

Scaling & Operations:

  • They have over 100 employees, including contractors and W2 employees.
  • Emphasis on creating and following SOPs (Standard Operating Procedures) for onboarding and maintaining quality.
  • Focus is on client retention and delivering results.

Early Entrepreneurial Journey:

  • Inspired by Andrew Carnegie's story and Robert Kiyosaki's "Rich Dad Poor Dad" at age 15.
  • Started a real estate investing company with her then-boyfriend (now husband, Ben) while in high school.
  • Flipped couches on Facebook Marketplace to raise capital for real estate investments.
  • First real estate investment was a duplex outside of Milwaukee.
  • Found real estate "miserable" due to interactions with sellers.

Social Media Breakthrough:

  • Started posting short-form content about real estate and being a young entrepreneur.
  • Gained 50,000 followers in the first month.
  • Realized the potential of social media marketing for other business owners.

Viral Content Strategy

  • Key Mistake People Make: Posting videos they come up with without research.
  • Ava's Approach:
    • Research outlier videos (5x rule) in niche and analyse.
    • Use the research information from these top performing reels for her own content.
    • Prioritize "talking head" videos for engagement and lead generation.
    • Three main hooks: Visual, Written, Verbal
    • Visual hooks are most important to stop the scroll.
    • Format is important but comes after hooks and scripts.

Viral Hook Creation:

  • Search the Instagram explore page, type in the target niche, and save all videos with one million plus views.
  • Also search the Instagram explore page for accounts in the target niche and click through those accounts to identify their highest performing reels.
  • The most important element is the hook, then the script, then format, then editing.
  • Visual hooks can be simple, like movement, before/after photos, or different camera angles.
  • There are many content formats: whiteboard format, talking back and forth format, talking head format, audio b-roll format

Quality vs. Quantity in Content Creation:

  • Ava focuses on making all videos high quality.
  • Also thinks the more you test, the more likely you are to go viral.

Defining "Fluff" in Content:

  • Fluff is vague advice (e.g., "walk every day, lift every day, eat healthy").
  • Real value is specific, actionable steps (e.g., "walk 10k steps every day, do this exact 4-day split, use this tde calculator").

Maintaining Brand Authenticity:

  • Brand should be consistent with your real life.
  • She always wears a sweatsuit, and that is part of her persona.

Personal Life & Routine:

  • Married to Ben, who runs a lawn and landscape company.
  • Wakes up at 12:00 AM to work for 4-5 hours before the rest of the day.
  • Does "deep work" focused on growing the business in the early hours (making SOPs, scripting content, hiring).

Outsourcing & Bottlenecks:

  • Ava still personally creates SOPs due to meticulousness.
  • Ideation and content creation is a current bottleneck.

Avoiding "Shiny Object Syndrome":

  • Focused on perfecting the existing service.
  • She wants to become the go-to short form content creation agency for business owners.

Tech Stack & Editing Style:

  • Uses Da Vinci, Premiere Pro, and other editing software.
  • Clients prefer more simple captions, such as what Leela Hormozi uses in her videos.

Advice for Growing on Social Media (for those who can't afford the service):

  • Research best performing posts in target niche.
  • Write 15-30 scripts with viral hooks and topics.
  • Focus on adding individual value and expertise.
  • Test all on the target account and post every day.
  • Study what is working on target account and double down.

Carl The Franchise Broker Client Example

  • Was skeptical because there was a lack of research.
  • First three months saw no substantial growth, but was the first four month.
  • Concluded a series of Burger King vs. McDonald's Videos.

MiniChat Strategies

  • The greatest advantage is creating a high quality freebie and promoting it in reels.
  • Create a mini-chat that follows an account upon entering the landing page.

Turning Down Opportunities:

  • Turns down many sponsorship and affiliate opportunities to maintain focus on her core business.

Important Hire:

  • Good Sales Reps

Other Social Media Platforms:

  • The account managers must be U.S. based, due to best performance and to not use VPNs.
  • U.S IP addresses.
  • Meta now is just as good as Manual posting

Social Media Dont's:

  • Never Buy Followers
  • Fall for engagement hacks

The perfect Question If you had to go from zero to a million followers in six months, how would you do it?

Moral Compass: *Grew up surrounded by men who cheated on their wives and women who accepted it as a fact of life, made her committed to loyalty.

Treat everyone as if they are undercover Jesus.

Hopefully, this detailed summary is helpful!